Episode 65 - Ruby Pryor on The ROI of UX Research 

Aurelius Podcast - Episode 65 highlights with Ruby Pryor:
- Defining the ROI of UX and UX Research
- The case for building confidence in speaking about UX Research in terms of dollars
- Understanding how certain recommendations you make impact the fundamental business model of where you work
- Business models, understanding them and how UX Research work fits into them
- Examples of how to determine and communicate the ROI of UX research
- How to calculate the ROI of UX and research
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