ETL Shorts - The Keys to High-Quality C-Suite Surveys: Lessons from IBM 

IBM’s thought leadership group, the Institute for Business Value, has been surveying thousands of executives in its Global C-suite Study every year since 2003. But what goes into a great survey like this one? Anthony Marshall, senior thought leadership research director, details how they generate exceptional response.
Check out the full episode: • ETL - IBM’s Institute ...
Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers.