Evaluate Startup Ideas in 5 Minutes 

One of the most important videos I have seen on this platform. THANK YOU!

36. You've created a brilliant method. Thank you!

Incredible quick test. Thanks a lot.

Amazing content Heini! Thank's for all your good work

I really like your videos man ! Short , Strong and very qualified videos !!! learn alot from you !

Thank you. You break it down to its simplest common denominator

Dear Heini Zachariassen, Excellent video and analysis system. Very much encouraged by our very conservative scoring that still gave us a 108. Thank you from Rowland Reeves and the US Space Team

I saw this video some time ago, but I kept some of the tips in my mind. The concept if my product is 10 times better, encourages me to make my best candidancy to Vivino.

Tested 2 ideas score 18 vs. 72(108) . I made a tweak to the last one. This is a brilliant framework for quick validation, really like the questions

This was very helpful in helping me to more objectively evaluate my idea and give me things to think about to improve.

Thanks mate. Very well articulated.

Great quick tool thanks

Spot on! I hope you post this on other social networks to see more people share their score result!

This is just perfect 🤩

Very informative video and i give it over 100. Thanks!

Three founders. Proud to say the most sceptic founder got 24 points, the realistic strategist 36 and the visionbearer original founder 72 (of course 🤪) Excellent then to move on to product market fit video as brainstorm inspiration for our next mvp. Mega appreciate your videos Heini. Cudos

The most insightful video I’ve seen !!

Thanks for this.

Good video, yes the first Idea and final build tend to be so drastically different

Thank you so much for the validation; 172 (and yes, I was pessimistic in my scoring).

Great and useful content. Being a rational optimist we got 54 for our nordic SaMD/IoMT startup running currently on grants. We'll keep going :-)

Thanks for your business insight tutorial

72 😮I wasn't even feeling optimistic before the test. LET'S GOOOOO!!!

I like your framework a lot - I will save it and use it in the future! There are some very sharp ideas embedded in it!

Thank you so much !!!!

Also consider a red ocean vs a blue ocean. Fantastic stuff you put out, I’m subscribing!

I am happy i saw this

Hi Raw startup,You are building a great content along with a great startup.We are also working on a idea in proptech and we score 48 ,Again thanks for such amazing content.

BRILLIANT

Thanks a lot 🙌

72, probably why I’ve had an easy time attracting very talented people. Thank you so much for your content by the way it has been very helpful in my investor pitches.

Startup guru 😍😍

I like the approach you used. Tested a simple idea linked to our daily lives and got a 24. :-) One thing I would add is timing which can be an extremely valuable asset as well.

Love this. Missing one parameter though: Do you love this and will you love working on it for a decade+. Case in point: Vivino vs BullGuard. Love the channel. ✨🚀

Great video. 32 here. May go for it as its all in execution

Love the idea. I had mine at 48 to 124. depends on the product maturity.

That was great, I have just missed the problem valuationit's kinda implied on the acquisition, but for me, is important to think problems first. Maybe something like: How likely is that the problem is so strong that people would use regularly for even a beta / unfinished version of a solution? 0 - No, it needs to be perfect for people to use. 1- Yes, if it is free 2 - Yes, if it's cheap ($1-$10 or small % fee) 3- Yes, even if the price is close to close to $100 or large % fee (~20%). *for B2B, price x 10

We came up with this framework in the past: Value/differentiation Market size Skills/resources Feasibility Time horizon Risk Financial prospects Excitement We scored them quantitatively from 1 to 10, then computing the average. But deciding qualitatively.

2, 2.5, 3, 2, 2. Thank you, I needed this.

Lovely 🥰 video to filter it out ❤

Went through the exercises twice with my business partner. On the 1st pass we scored a 72, we went double pessimistic on the 2nd pass and scored a 24. Now to find a Hustler to join the team to up the score of questions #2.

Thank you for this great content that will be very helpful to me. I am working on a project that scores 12. I think I can improve this score with a thorough knowledge of the market. I want to launch this in 2022 :)

Wow, that is GREAT content. My original idea was 18 points, but a better way of doing it came right on the heels of that 18 pt score.

Amazing content, thank you. I thought 36 would be an abysmal score but what did I know :)

Firstly, I would like to thank you for sharing your knowledge, your videos are helping me a lot in framing my startup idea into reality. My score came to 54, looks like I have a good chance here :-)

thanks a lot

Amazing! I score 12.

Great

my product : sculpted furniture (the only thing that I have some expertise at ) > can the product be 10x better than the current ? no, I would have to use the same tools and materials as everyone else > can you find buyers and market ? yes, but only if I pay for search result boosting > is the market big and growing ? no, they would have to be all rich old men to buy special boutique furniture, and there aren't many rich old men in this country (romania). classical art is also dying due to modernism and minimalism > will the product have unique features that are hard to copy ? maybe! there are very few artists around, they would have to have at least the same skill as me, or operate a CNC mill which is also a rare skill. so there isn't much competition (in this country at least) > can you get the team, knowledge and capital to make it ? I have no idea how many artistically inclined people are around, and most people might run away when they see how tedious and demanding sculpture is. they might lose enthusiasm and it might take them years of practice, like a musician. you have to be very autistic to invest time in artistic skills. the knowledge is on youtube tutorials already the wood is expensive though, especially walnut and oak ( due to government shenanigans ) the capital? that's why I'm watching this :) yea, I'm probably not gonna make it, am I ?

Thank you sir it was worth to learn

We have a subject at my university where we were tasked with finding a startup idea and explaining how we would bring it to fruition. My idea received a score of 36.☺

108 score, except my truck broke and repair cost me $10,000. Funding isn’t necessarily an issue for me, I would have put being able to afford it down to a 2 just because of my truck problem I paid for before starting my app, but I know I’ll have the cash for it soon enough so I’ll give it a 3. Damn truck😅 Now I’m dedicated, so I’ll never give up. I believe in this.

that was quite clever way to be objetively deterministic

Great video, thanks! I came up with 108 on my project but it’s a one hit wonder product (hopefully) in the pet (dogs segment) industry. I have marketing experience in social media which could help make it viral.

My score is 18. Thank you

I'm a 29. Great test. Thank you.

Thank you for this video. Pls share some tips on good execution ideas.

Excellent content, thank you. 36

My idea scored 162 however it also scored 88 out of 100 using Josh Kaufmans framework so the idea definitely has merit.

48 or 72. Lets spell it 48. Very informative video and well stuctured.

Multiview Media score 48. Thanks for the info Heini.

Exc Video as Always!! But I have one request, marketing? How important is marketing for a product? Budget? Frecuency, content? Can you make a video explaining this topic? Thanks in advance; I’m a huge fan and working on my site using all your tools!

Got 48 Thank you.

162 Thanks for the great videos!

I got a 36! This isn’t my invention, I’m bringing the tech to my community.

"Be pessimistic." Great advice for an optimist for this exercise. However, the questions are worded optimistically enough that I'd rate many successful companies zero on a number of factors if I'm being pessimistic. Humans aren't great at estimating probabilities, though, anyway.

I got a score of 12. Willing to step-up my startup

Hey Heine, i am loving the content, awesome work. Do you have content on real estate listing website startup? If yes pls share the link otherwise guide as i am doing some research on it. I would apprecite your kind response.

I made an app that should solve exactly this problem but with a different score calculation. I think I will add this formula too, it seems to be more solid 🤔

36...rolling with it

I have 72 points, because I gave my product 3 points for no 1. But it was hard to say, that it is "10 times better" this might only possible for a few type of products and services. How would e.g. a car be like, which is 10 times better than the competition? 10 items cheaper to produce? 10 times more economic? 10 times faster? 10 Times safer? But when I understand it that I brings an enormous improvement with a novel technology ,then I can give it 3 points

Great channel, thanks for the very practical advice. One question on defendability what if this is a new product category and I have a patent, But it is not hard to build?

I landed on 64 - but KISS DanishLanguage School was started long ago. Yes, it clearly could expand greatly, but I am actually thinking of retiring.

Thank you for this great evaluation method. However, I'd like to challenge the formulation of the first question. Being 10x better is a too strong threshold. Was the solution of tesla 10x better than other car manufacturers? What about Instagram compared to Facebook , tiktok compared to Instagram or uber compared to a traditional taxi company? In terms of revenue, users or many other metrics these business ideas where not even close of a 10x factor.

For buildability especially for a startup, it could be a great idea but a team and all the resources may not immediately be available and hence, bring down the start up idea score

awesome 108 plus the bonus 100 ya

Anyway after measuring our own early-stage startup with the aim of saying "perhaps" for the 10x better so giving it a score of 2, I've ended up with a score of 72. Not above 100 but close.

Great video and framework. Using this system, being very hard on each, I scored an 18. Second time, scored a 108. Question, if you don’t mind. What’s your thoughts on building a micro saas that depends on data that is freely available? U.S. government data.

Hey Heini, thank you a lot for this great evaluation system, and I want to ask if this system was created by you? or if it's a well-known system between the investors which we can rely on it or even use to prove a part of the idea for angel investors.

Thanks for your videos. If you want to build a personal brand, is it a good way to make surveys and speak in business events or startup conferences?

The acquisition part I found hard to guess. I fill that most ideas would be 2. It's hard to say if the product will be viral, even if it gets inherit virality such as social media apps. For my context, I have adpt to this. I will text it tpo see if it helps. Can you find and afford to market to the users of this product? 0 - No 1- Yes, however the CAC payback should take more than 6 months 2- Yes, however the CAC payback should take more than 3 months 3- Yes, and the CAC payback should take up to 1 month I can probably get I estimate on CAC using google ads tool or researching. And the payback could be estimated based on expected price and costs. It's all guesses on top os guesses though.

108. Woohoo!

Hmmm. I believe need to revise on build ability. for example If 4=1 and 5=3 it will give out better output with less good ideas.

I love all your videos,I am facing issues finding right people for my team who are passionate about start ups, i keep working on it myself… any advice?

Great framework but it might be missing one factor like „accessibility“: How hard is it to enter the market and realize the potential despite regulations, low awareness, high costs for sales and marketing, competition and so on. Or would you say these are contained in the other factors?

24, right where you were.

Mine was 24 too seems to be a popular score...

Hi Heine! Thanks again for sharing such useful info! I'm working on a feature that compares supermarket prices and I wanted to know which methodology does Vivno uses to get the pricing? e.g. is it based on partnership with retailers using their API // web scraping // price specifically negotiated by Vivno with retailers // partnership with existing price comparison? Thanks in advance!!

54 was my score easy to build with a small team but that makes it difficult to defend

Hey Heini, great guide! I have a random question! What do you think about the Asian tech startup market? In the recent years, Indonesia, Bangladesh and India has been seeing rapid growth of b2b & b2c e-commerce start ups that are really making an impact on the economy and job market. Their impact is especially ground breaking because people in the Asian region is becoming increasingly tech savvy whilst simultaneously having greater purchasing power every year as gdp is exponentially growing. Eg Bangladesh experienced a 8.2% gdp growth in 2019, 5.2% rise in 2020(COVID caused temporary fall ), and projecting a 7.5% rise in 2021!

162.. being pessimistic with 3s and a 2 on the end…. as I still have to actually get the money not just the conversation. First impression was 3s all the way. unique patented product. Registered planned ready to go. Just needs the capital. Ex boss is a vc. I gave conservative projection of 40m over 5 years… wants to know the aggressive strategies projections, regardless of ridiculous numbers. So I Had to simplify from a 67 page by to a 27pg. Initial investment required tripled. I guess they what to know what they can see as a return rather than what is likely as a bottom line.

76 🥰

Currently, Vivino can leverage its 50 million plus user base, no doubt. However, going back to its conceptual phase, what would be its dependability score? In today's tech landscape, almost any app can be reverse-engineered.

Heine, when you evaluated facebook and vivino using this model, did you consider them after they had become established platforms? It is relatively easy to "copy" a social network platform idea, before the content/users have arrived. Other ideas will seem better, at an early stage, if one assumes that the users/content is already present. I am asking because, I am pondering an idea which in its infancy will be easy to copy, untill it has build a moat, just like these examples.

My score is 54 low and 81 high. Just looking for that magical angel 😇

1, but still attracts me🤣

Got 24, can sacrifice one thing and still getting 23, time to put the pieces together.

I got 36 for my idea. I want to solve the problem of democratizing the allocation of generated streaming revenue for digital products.

I scored 162 surprisingly that is the same as Facebook so get the people lined up

When you say the market is small ? Any numbers below to identify