Discover the fascinating journey of marketing evolution with a focus on key orientations such as #ProductionOrientation, emphasizing mass production efficiency; #ProductOrientation, highlighting innovation and quality; #SalesOrientation, characterized by aggressive sales techniques; and #MarketingOrientation, prioritizing customer needs and market research. Explore the shift towards #SocietalMarketingOrientation, balancing profits with societal well-being, and #RelationshipMarketing, fostering long-term customer loyalty. Delve into Customer Orientation, emphasizing customization, and the Digital Marketing Evolution driven by the internet and social media.
29 июн 2024