Experience the power of a bookbook™ 

I dropped my bookbook™ and it didnt break! They're built to last! 10/10

Aw man, and I JUST switched to a Mac.

Still one of my favourites. Probably the best promotion for a catalogue in the history of marketing.

whichever ad company designed this ad, deserves every best ad award out there. This is brilliant advertisement.

Well played, IKEA. Well played.

So getting this instead of iPhone 6

Brilliant, I think that this kind of technology will be BIG in 2015! The tactile interface looks great too!

It's 2021, and I'm still backing to this ad, it's sooo good : )

The "No Lag" is priceless :D.

This is perfect Password protection: "excuse me: that's mine"

I've never seen something so advanced!

Best. Invention. Ever.

Take my money, I MUST have one!!!!!

Omg. I can't believe he never mentioned the incredible search engine on page 1 to speed up your browsing time looking for a specific item. The bookbook index is genius all in its own .

10 years from now we will actually have a generation who will think this is a real commercial !

2021 my ikea bookbook still work absolutely fine! Battery still at 100% no cracking no lagging, meanwhile my iphone is dying soon which I bought back then 2019.

What a fabulous little device. I think I have seen more versions of it at a place called "library". They had all kinds of different operating systems and pre loaded wares. Also, there is a version available with extremely large, although monochrome, display that is updated every day! They can be folded and read anywhere, and when done, they can be recycled in the paper bin.

This is the most fascinating commercial video I've seen so far!

9 years still I love it as a first time I saw. I love this advertising so much, its amazing ♥

Wow, the eternal battery function is amazing! What a cutting edge tech from the future!

I finally received my bookbook from IKEA! It's amazing! The battery life is really eternal and each page is crystal clear. I'm in love with it. My favorite ficture is the password protector. :P

Can't wait for the BookBook 2!!

You forgot that it could be rolled and unrolled freely according to users will. It is resistant for for dropping, squeezing or hitting. It can be also used in true 3D mosquito hunting game.

Nice. But where is the search bar? :D

I remember the search engine for these!!! It was called a "card catalog", where you go to a library and all of the bookbooks were listed in alphabetical order. It was crazy!!!!

Our children will ask when we show our books to them "Dad why did you printed e-book from 3d printer"

One of the rare ad i have actually shared online. Brilliant engineering!

It reminded me of Apple introducing macbook Air. So you can see this as IKEA trolling Apple. Thank you IKEA not only for your great products and inspirations but also for this commercial :)

You can now order the Ikea 2015 catalog for free. It will come in your mailbox you open with a key. If its not there, try it refresh the next day. That made me laugh

LITERALLY ONE OF THE BEST VIDEOS ON RU-vid! wow.

Brilliant. Redefine old school functionality in new tech terminology and nomenclature. I still use bookbook technology along with mac book.

its funny cos I have one of the bookbook on my desk for almost a month now and i didn't realised i had such a powerful device XD

This just got real. Introducing Apple Book!

this is truly revolutionary! back in my day we actually had to just browse things like this at a library or in line while at the grocery store....wow....life is amazing!!!!!!!!

Dit blije ei maakt me zo blij. Ik kan er naar blijven kijken. I have it on repeat, it makes me happier than my vacation in Kopenhagen last week.

I LOVE this!

Man Swedish ppl and their technology *mindblown*

Brilliant and witty! Made me smile throughout! Thanks Ikea!!!

The bookmark function really amazing

Thank god they trademarked bookbook. I mean someone had to do it.

The best commercial ever.

even 2 years later it is the best add I have ever seen. I love it.

simply amazing, runs circles around my netbook!

Who's watching after apple released apple book for $299 ???

> published on September 2014 > November 2016: Apple releases a $300 picture book

Awesome - The original interactive and highly functional format!

Omg I love this commercial! The guy is so perfect too! It really looks like his eyes sparkle with joy to describe his ikea catalog! So so cute.

7 years old? That is simply awesome 👌 Love it 😅

No lag? SHUT UP AND TAKE MY MONEY!

Mindblowingly simple and beautiful. Blows Apple away.

True cutting edge technology, nice job!

This is gold hahah

OH MY GOSH. Look at this AMAZING new invention coming out this year. How good technology is today O.o

Refreshing your mailbox and the bookbook magically appears, well done :)

Priceless! Kudos to Ikea for this high tech high touch approach to advertising!

It's like a breath of fresh air...

THE POWER OF IKEA TROLLING!!!!! 😂😂😂😂😂

LOVE the BookBook! Brilliant video! I love Ikea even MORE for re-introducing the BOOK!

I love this! Whoever came up with this idea is a genius :)

Now i need one

LOL! It took me quarter-way to get it. Very smart advertising.

Props to this guy for keeping a straight face.

LOVE IT!.. the point being that print is not dead and in the right context it's the best technology to be used - yes, even better than online.

BEST COMMERCIAL EVER

I'll wait for the 2016 edition. It's rumored to have bigger pages and 20% thinner.

I still have my bookbook on my shelf. Truly a reliable product.

The BookBook™ is one of the greatest accomplishments Ikea has done! Very innovative. Very smart. Zero lag. Better than any computer!

Oh my god, this is just amazing. Cutting edge technology - seriously, this world is just growin' and growin'. So excited to buy one soon

BookBook FTW!!

Woo, just got mine today! Works great!

So incredibly UNIQUE!

So amazing it hurts

Brilliant . . .

I wish they still had a book book catalog

This is honestly the greatest thing I've seen today.

Oh man, no lag!

Does it has a search function?

This just made me love them even more

Definitely the most advanced product ever... Way ahead of our time :) I highly recommend the product

It's not a digital book, or an e-book: it's a bookbook. My mind... is BLOWN. Thumbs up if your mind was blown too.

Im rich, so is it possible to get it gold coated? Want it to match my apple watch...

This is incredibly creative!

It’s 2024 and my dad and my still crack up to this video every time we watch it. I just furnished my new apartment with IKEA and the entire time my dad and I were referencing this video!

I love this add so much😍😍😍😍😍😍😍😍😍😍😍

Amazing! Good job ikea :)

Wow. That Retina display!

This is why i LOVE IKEA!!! great advertisement!!!!! love you guys, keep on with such great ideas!!!

My god, this is genius.

Introducing revolutionary iKea...that's wat i called "think differently" :D

Excellent banter

Can't wait to find this in my mailbox.

Ah, the famous Swiss Humor!

Too advanced, the people are not ready for this...

I love this technology.... Can't wait for upgrades...

I don't usually have much time for ads, but this one is absolutely brilliant! Intelligent, funny, and poking fun at technology in a gentle way. I LOVE IT!

THIS VIDEO IS AWESOME👌👍

genius

Without a doubt, one of the best ads ever ! Haha ! Goooooooo Ikeaaaa !

I like your creativity! Good Job!

Wait how can this video have 8 million views when there's only 7 million people on earth? Did youtube mess up or something??