2007: British shop and company tesco opens fresh and easy only in the USA since the rest of the entire world already had a tesco but that was the only country tesco was not able to move to. Fresh and easy also starts making their first commercial and it was ok until 2011: Fresh and easy realeases the "Fresh and easy express" app which was probably a failure idk. 2013: Fresh and easy files for chapter (possibly 4-11) bankruptcy due to how much the app was a failure and tesco sold fresh and easy (I also forgot before tesco sold it the tesco logo was also by the fresh and easy logo to tell the tesco owned it) but no one brought fresh and easy turning it from brand to company luckily fresh and easy didn't shut down even filing for bankruptcy 2015: fresh and easy filed for bankruptcy and this time shut down 2016-present the last fresh and easy remaining sits abandoned in the city of Rodaho