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Facebook Ads in 2023: Brand NEW Secrets, Strategies & Pro-Tips 

Wes McDowell
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Facebook ads in 2023 have changed again. The good news is, in many ways they’ve actually changed for the better - as long as you know what you’re doing.
So to show you what’s going to work as we head into 2023, I asked a few of my Facebook ad expert friends to join me this week to help me put together the ONLY Facebook ads playbook video you’ll need this year.
We’ve got 8 incredibly powerful secrets, strategies, and pro-tips from the trenches that these guys have battle-tested, and have proven to be the most up-to-date, and profitable Facebook ad “hacks” for 2023.
Even if you apply just one of these tricks, you’ll be miles ahead of where you are now in terms of Facebook ads performance and profitability.
Thanks to my guests this week! You can find out more about them below.
Amanda Bond's channel: / @theadstrategist
Adam Erhart's channel: / adamerhartvideo
Salome Schillack's podcast "The Shine Show": podcasts.apple.com/us/podcast...
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
🤑 Need website hosting? Grab my exclusive affiliate discount and save up to 80% off normal hosting price: wesmcdowell.com/hosting

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14 ноя 2022

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Комментарии : 250   
@nicksakkis
@nicksakkis Год назад
Dude I feel like I just watched a documentary. Well done man obviously the content would have been good enough alone but taking the time to create a video like this is remarkable.
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks so much Nick, that's totally what I'm going for with my newest videos. Glad you appreciate!
@dailytalkingtom4985
@dailytalkingtom4985 Год назад
Bro, Read Sell Like Crazy by Subri Suby......You'll be blown out.!!! 🤯🤯
@mattwareham
@mattwareham Год назад
Wes and Adam in one video was always going to be a winner! Thanks so much for this, when everyone else is saying FB ads are dead there is so much to take from this video
@WesMcDowellInc
@WesMcDowellInc Год назад
Thx Matt for watching and I was def excited to speak with Adam 👍 FB ads are sticking around
@Adamerhartvideo
@Adamerhartvideo Год назад
Thanks Matt, yeah it was great to chat with Wes!
@gregorydharveng2018
@gregorydharveng2018 Год назад
Great content! Thanks for sharing Wes. Quick question: what do you think about Dynamic Creative Ads (with up to 5 headlines, desc, creatives, etc) ? Now audiences need to be broader within adsets & talking about ad copy targeting, they feel like a great fit for the future. I also like to bet on platforms' automation's & AI initiatives, but would love to hear your take on this :) ?
@savvastdietitian
@savvastdietitian Год назад
Thank you, Wes! Always bringing excellent content.
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks Savvas, appreciate that!
@rizvannaim
@rizvannaim Год назад
Absolutely wonderful. Also, I have been working in digital marketing on Facebook for 5 years, and I have never seen polite and explained videos like this about Facebook. I am a regular scroller and always looking for new content or ideas to put value for my clients, I love this video
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks for watching! I appreciate the kind words 😊👍
@ThomasMouritzen
@ThomasMouritzen Год назад
You can very well be proud of this video! Amazing structure and sources you chose. A lot of youtubers can make these eye candy graphics. But very few can be as clear and well structured as you managed to be in this video. Thank you!
@WesMcDowellInc
@WesMcDowellInc Год назад
Wow, thank you Thomas for those nice words! 👏😎
@ollien18
@ollien18 Год назад
Amazing content as always Wes! Just wanted to ask you if the use of CDP services (Such as CustomerLabs) that collect your first party customer data on your website to be used on facebook allows us to completely close the reporting gap that opened up as a result of post IOS 14.5 regulations ?
@Travelwithsatyams
@Travelwithsatyams Год назад
This is the best and most important Facebook ads video ever We keep making things so complicated and the result is opposite of what we want, but this video simplified everything 💕
@WesMcDowellInc
@WesMcDowellInc Год назад
Always my goal to simplify and help out others! 🙌 Thx for watching Satyam
@simonschwarz6919
@simonschwarz6919 Год назад
Really upped the quality of the videos Wes - cool to see you going all in on RU-vid!
@LogicalLove
@LogicalLove Год назад
This was a very well put together video. Thank you.
@WesMcDowellInc
@WesMcDowellInc Год назад
Glad you enjoyed it, Lita!
@adlyads
@adlyads Год назад
This was not only super helpful & reinforced my current strategies ... but it was fun to watch! You're brilliant! Thank you for bringing the value!
@WesMcDowellInc
@WesMcDowellInc Год назад
Glad you enjoyed it Amber! 😀 🙌 Thx!
@Mexicotravelltd.
@Mexicotravelltd. Год назад
man you deserve number one top presenters , it felt like im watching a movie , props to your editor as well
@WesMcDowellInc
@WesMcDowellInc Год назад
Love to hear that - thank you!! 🙌 I'll let me editor know too 😊
@jakewilkes7725
@jakewilkes7725 Год назад
I run an agency and this was actually one of the most helpful videos I’ve seen in a while! Really nice work and very informative. It would be wrong if I also didn’t mention the production quality too ❤ Thank you for sharing! I’ve just subscribed to all three of you after this
@WesMcDowellInc
@WesMcDowellInc Год назад
Awesome! Thank you Jake for the nice words! 👏😃
@jerbear7952
@jerbear7952 8 месяцев назад
Do you actually run an agency or are you pretending to run an agency? Shouldn't an agency owner know this stuff? Fake it till ya make it?
@josefrausto6442
@josefrausto6442 Год назад
Great content! It was so well put and easy to digest! Especially the presentation of everything!
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks Jose for those nice words 👏!
@paulprincewill
@paulprincewill Год назад
This is the best video I have ever watched on digital/social media marketing 🤗 I can't believe I just sat down for 23minutes to see this. The last video I saw before this was 9 minutes long, but the guy spent 5minutes trying to keep me hooked but not getting to the point. But this, this is gold. Please do more videos with this kind of format. Welldone.
@WesMcDowellInc
@WesMcDowellInc Год назад
Wow, thank you Paul! 🙌😊 Love to hear that. I will be sure to keep it up!
@jp.gaviria
@jp.gaviria Год назад
This
@DaretoSituations
@DaretoSituations Год назад
The best part of this video is, to invent totally new strategies through proven marketer duly engaging them in the Video. Amazing content to grasp the knowledge about Facebook Ads for 2023.
@WesMcDowellInc
@WesMcDowellInc Год назад
video is def reigning supreme these days - thanks for watching!
@mohibquadri4053
@mohibquadri4053 Год назад
Fruitful Conversation ! Bro i am a Hvac design engineer (construction industry) trying to start my own service based business working from home as beginner so what needs to be done to attract clients initially without getting caught up in experienced market of people & stand out from crowd ? What's ur favourite books on this subject to position ourselves as the best in the business ?
@paigemaria_
@paigemaria_ Год назад
Amazing content, Wes!!! thank you so much
@WesMcDowellInc
@WesMcDowellInc Год назад
My pleasure Paige - glad you enjoyed it! 😊
@montsergirl
@montsergirl Год назад
Thank you so much for this! I just started doing ads at my work and i’m slightly terrified and excited. I will be using your strategies!!!
@WesMcDowellInc
@WesMcDowellInc Год назад
You got this! If nothing else I'd get on running those engagement ads sooner than later to get things started right on your account :)
@theadstrategist
@theadstrategist Год назад
Fun! You'll be awesome at it. We all start at the same place so dive in with both feet. You got this! 💪
@montsergirl
@montsergirl Год назад
@@WesMcDowellInc I can’t wait!! I know my work is stuck in the one mind set of ways so it’s a bit scary to spend money if I do it wrong. Fingers crossed! And thank you so much again!
@montsergirl
@montsergirl Год назад
@@theadstrategist I am super excited! Thank you so much for your incredible information! I’m soooo curious to give this a try!!!! 😊 they want me to run a messenger ad tomorrow which usually never works well for us 🤨
@jaredjolivette5048
@jaredjolivette5048 Год назад
This is great information, am I able to use the information they gave as testimonials to my clients?
@rosangelaarnold7574
@rosangelaarnold7574 Год назад
This video has so much valuable info. I can't wait to start implementing them. Thanks a lot.
@WesMcDowellInc
@WesMcDowellInc Год назад
Glad it was helpful Rosangela! 😊👍
@animefreakhd4600
@animefreakhd4600 Год назад
Hey, very nice Video man. Thank you very much for sharing this knowledge with us!
@WesMcDowellInc
@WesMcDowellInc Год назад
Glad it was helpful! 😎
@theadstrategist
@theadstrategist Год назад
Wes, this video is so fun and informative! Loved seeing Adam and Salome on the screen with their hot tips for 2023 too.
@theadstrategist
@theadstrategist Год назад
Thanks for inviting me to the show.
@WesMcDowellInc
@WesMcDowellInc Год назад
No, thank YOU for joining me! You 3 are quite the FB ads dream team!
@Adamerhartvideo
@Adamerhartvideo Год назад
BOND!!!!
@Fares-Ahmed
@Fares-Ahmed Год назад
the best most valuable video on fb ads i have seen since a long time, thank you sir
@WesMcDowellInc
@WesMcDowellInc Год назад
You are most welcome Fares! 🙌👏
@jomiahgauthier
@jomiahgauthier Год назад
Facebook ads seem intimidating at first but you manage to make it seem very straight-forward and simple! Thank you so much for this video!
@WesMcDowellInc
@WesMcDowellInc Год назад
That is always my goal - to keep it simple and easy to implement. 😊 Glad it was helpful for you Jomiah!
@dapartyat
@dapartyat Год назад
@@WesMcDowellInc can you recommend someone that does this for people as a service? way too much tech for me lol
@WesMcDowellInc
@WesMcDowellInc Год назад
@@dapartyat Pretty sure all 3 experts featured in this video do that :)
@itsvin101
@itsvin101 Год назад
Love this video. Thank you so much! It helps a lot. :) Best wishes from germany.
@WesMcDowellInc
@WesMcDowellInc Год назад
Glad it helped you Marvin! Cheers :)
@Ari-zp4dd
@Ari-zp4dd Год назад
man. great content, great video, i see you put a lot of effort into those videos. Amazing. you deserves the views likes and subscribers.
@WesMcDowellInc
@WesMcDowellInc Год назад
I appreciate that Ari! 👏🙌
@thelastbrobo7826
@thelastbrobo7826 Год назад
Hey Wes, amazing video! Just wondering if you have a video on how to set up the surround sound ads? What kind of frequency, spend per day etc.
@marc149
@marc149 Год назад
Always good! Thanks Wes 🙏
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks for watching Marc!
@yshaool
@yshaool Год назад
Hello, Thank you for the great video!!! Question - regarding Amanda Bond Surround-Sound retargeting. How do you actually do it? The only way I could find was through using sequencing in the reach and frequency campaigns, but it seems to me you need a very big retarget audience to do so. Can you refer to any content about this?
@giftydankwah3784
@giftydankwah3784 Год назад
Hello. Thanks for this. What about if you have a blog and want to use FB advertising?
@piyushprakash
@piyushprakash Год назад
that's what we should to know before starting something through fb ads ! thanks for this video this is very helpful for me. valuable content. 🙌🏻
@WesMcDowellInc
@WesMcDowellInc Год назад
You're so welcome Piyush! 😊👍
@venangot6877
@venangot6877 Год назад
Man you're literally the best content creator on this platform! Excellent Job!
@WesMcDowellInc
@WesMcDowellInc Год назад
Wow, thanks Ven! 😊 🙌
@kevinb6239
@kevinb6239 Год назад
Awsome ideas. Thanks
@WesMcDowellInc
@WesMcDowellInc Год назад
You are most welcome Kevin 👍
@williamwrenner
@williamwrenner 7 месяцев назад
This was surprisingly helpful. Most of the stuff on YT is just general fluff, not really tactical. Nice work.
@WesMcDowellInc
@WesMcDowellInc 7 месяцев назад
thanks William 😀👍
@JulesDan
@JulesDan Год назад
swiping these ideas. This is GOLD. Thanks Wes
@WesMcDowellInc
@WesMcDowellInc Год назад
Do it!!
@Michael-sc7yt
@Michael-sc7yt Год назад
You are right. FB ads are different now. They are becoming worse.
@petermar
@petermar Год назад
great video for Facebook Ads, thank you Wes
@WesMcDowellInc
@WesMcDowellInc Год назад
Glad you liked it Peter! Thx 👍
@fazeelimtiaz5375
@fazeelimtiaz5375 Год назад
Hi Sir I Really like your Videos kindly can you make some Videos for Running facebook ads and Strategies for the SAAS business (Software Development) !
@LifesFactbookYT
@LifesFactbookYT Год назад
Nice high-end content, and very interesting strategies.
@WesMcDowellInc
@WesMcDowellInc Год назад
Much appreciated, Anthony!
@laureentodd
@laureentodd Год назад
Hello. What are the best actual social media marketing books? Thanks for your video.
@Deestroyer82
@Deestroyer82 Год назад
This was great thank you, sub.
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks for the sub!
@SocialwithRocki
@SocialwithRocki Год назад
I had so much success for reels ads the beauty is even when you stop the reel it keeps growing bc if exposure and Shares 🎉🎉🎉
@WesMcDowellInc
@WesMcDowellInc Год назад
Thats great to hear Rocki!
@JenniferOwens
@JenniferOwens Год назад
This is brilliant, and covers so much - thanks Wes and the other experts 🙂
@WesMcDowellInc
@WesMcDowellInc Год назад
Our pleasure Jennifer - love being able to share this info! 😀 🙌
@itzalex10
@itzalex10 Год назад
Wow, great content. Subbed cause this one video 👍🏽
@WesMcDowellInc
@WesMcDowellInc Год назад
Welcome aboard Alex! 😀 🙌
@paayelagarwaal8766
@paayelagarwaal8766 Год назад
V informative. I have a question about engagement ads. Since I do not have a website or a landing page, my pixels are not set. So how will I get the full benefit of the engagement ads?
@RGB.UNIT.AGENCY
@RGB.UNIT.AGENCY Год назад
🤯🤯🤯 excelente contenido, gracias.
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks for watching! 👏
@sanjayyellar5845
@sanjayyellar5845 Год назад
Amazing content. Please do more videos on conversion ad.
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks Sanjay 😀 and I will def look into doing more ad videos.
@IsaacGilson-xr9gy
@IsaacGilson-xr9gy Год назад
can you tell me where to study the sales funnel for an online store in more detail?
@user-xg3tl8sk7h
@user-xg3tl8sk7h Год назад
I would like to know from you, and on the basis of what the forecast of the advertising budget and the result is made?
@dyannibarguen
@dyannibarguen Год назад
Omg!! ❤❤❤❤ This is awesome
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks Dyann for watching!! 🙌👏
@sujitg31
@sujitg31 Год назад
Killer content. Thanks!
@WesMcDowellInc
@WesMcDowellInc Год назад
Thx Sujit 🙌👏
@sakibchowdhury7064
@sakibchowdhury7064 Год назад
Well, it feels illegal to have this knowledge for free. Carry on, dude.
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks Sakib 😎
@JamesPGreen
@JamesPGreen Год назад
Awesome!
@WesMcDowellInc
@WesMcDowellInc Год назад
Thank you James! 😎
@Zshakira
@Zshakira Год назад
This was great... can ya'll just run my ads FOR me... Haha!
@WesMcDowellInc
@WesMcDowellInc Год назад
😆 thx for watching Zshakira! 👍
@KordTaylor
@KordTaylor Год назад
EXCELLENT video. Thank you. Subscribe! 😂 But yes, some obvious-ish stuff but nicely laid out. Also bringing in multiple influencers as a collab is ALSO a great technique. Just as in the music biz, you get everyone’s fan base. Well done! 🎉❤👏🏻
@WesMcDowellInc
@WesMcDowellInc Год назад
Thx for the kind words and sub Kord! 👏
@VanessaMiller-uv9kv
@VanessaMiller-uv9kv Год назад
how to calculate profitable advertising correctly? or is it possible to judge only by the CTR indicator?
@CharleneGilson
@CharleneGilson Год назад
is it worth using broad keyword matching at all?
@KarenJackson-rg7xz
@KarenJackson-rg7xz Год назад
is contextual advertising enough? Or is it better to add a cms?
@antoniodubuc1216
@antoniodubuc1216 Год назад
I love you man
@ashleeford4959
@ashleeford4959 Год назад
Can you advise me please? How is the budget for 1 social network calculated? In total, I run 3 social networks of the same brand.
@benjicabezavangilse5784
@benjicabezavangilse5784 Год назад
this video is real GOLD
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks Benji!
@helentucker3265
@helentucker3265 Год назад
Can you recommend schools or online courses where I can learn CMM?
@wingsluxe
@wingsluxe Год назад
Phenomenal
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks! 🙌
@smz1311
@smz1311 Год назад
superb content
@WesMcDowellInc
@WesMcDowellInc Год назад
Thx 👏!!
@kennethnichols-wv3ty
@kennethnichols-wv3ty Год назад
Which social media is best for business and marketing?
@DanielCarey-rf5iw
@DanielCarey-rf5iw Год назад
can you suggest free services for advertising analytics? indicators of efficiency, costs and other things ... or just count them yourself?
@arlenestephens
@arlenestephens Год назад
Hey. Do you use IG Lead Ads? What experience can you share?
@AsherKelley-yl2vi
@AsherKelley-yl2vi 6 месяцев назад
Can you help me figure out how to choose the right keyword extension?
@sherrypearls
@sherrypearls Год назад
Thanks man...
@WesMcDowellInc
@WesMcDowellInc Год назад
Happy to help Sherry! 👍
@IkennaVisuals
@IkennaVisuals Год назад
Wow, I think this is the most valuable FB ads video. Thank you so much!
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks so much Ikenna, that's awesome praise for sure!
@IkennaVisuals
@IkennaVisuals Год назад
@@WesMcDowellInc You are most welcome Wes, you deserve it!
@akmalulazmi5317
@akmalulazmi5317 Год назад
Can we do retargeting, if we run engagment ads that leads to Whatapp?
@user-gx5sd9yd6k
@user-gx5sd9yd6k Год назад
And can you answer, is it possible to somehow set the bid adjustment so that the conversion keys receive a large bid?
@user-mi3zi6ql3b
@user-mi3zi6ql3b Год назад
A question of this kind, can I order an ad setup from you?
@user-jq6xs8tt4u
@user-jq6xs8tt4u Год назад
Can you help me figure out what the forecast of the advertising budget and the result is based on?
@AskLampros
@AskLampros Год назад
First of all, great great content overall and in this particular video too! I have one question only, if someone can help me I would be forever grateful! I run generally very effective ads (around 3$/lead), BUT I’m working with United States for first time and people NEVER ANSWER THEIR PHONE! What can I do to solve that?
@CurTroStudiosVideos
@CurTroStudiosVideos Год назад
This was great information but how did you create successful Facebook ads to sell products not services?
@vbdth739
@vbdth739 Год назад
Nice video
@WesMcDowellInc
@WesMcDowellInc Год назад
Thanks!
@JohannaBrown-we8lz
@JohannaBrown-we8lz Год назад
what is the relationship between my advertising budget and the cost per click?
@RyanBrooks-cz9hq
@RyanBrooks-cz9hq Год назад
Hello, how do I see where my ads were shown?
@petermccormick-nn3hj
@petermccormick-nn3hj Год назад
Hi. How to determine that an advertising campaign is set up effectively?
@user-vz9hz3xu1f
@user-vz9hz3xu1f Год назад
is it possible to somehow highlight the text so that it is not blocked?
@MichaelEllisYT
@MichaelEllisYT Год назад
Great video. A bit confusing about the pixel though. I though the pixel was s bit of code you pasted on your website to track conversions. It sounds like something different now. I currently run ads for about 10 different facebook pages, with different audiences for each, through my one ads account. Am I confusing my pixel by doing this? Should I be setting up different ad accounts for each page?
@JoePAcalaughs
@JoePAcalaughs Год назад
Following
@user-sv7xi2nm5u
@user-sv7xi2nm5u Год назад
Can you help me figure out where to study the sales funnel for an online store in more detail?
@WesMcDowellInc
@WesMcDowellInc Год назад
sorry I only work in service businesses 😕
@luisbalmaceda5556
@luisbalmaceda5556 Год назад
Wow... this is a paradigm shift for me. Specifically what Salome said about targeting 60+M. For the last 7 months I've been working hard on my avatar and trying to figure out how to micro niche. So don't micro niche and go for the masses? 🤔
@WesMcDowellInc
@WesMcDowellInc Год назад
Luis, you'd want to test this for sure, but in the most general sense, Facebook's algorithm will figure out pretty quickly who will respond to your ad. It works better/faster if you've already been running ads and they already have some sense of who your people are... which is why those $5/day engagement ads are so key.
@luisbalmaceda5556
@luisbalmaceda5556 Год назад
@@WesMcDowellInc Testing first is definitely great advice. Thanks brother! Love the content.
@max1bert567
@max1bert567 Год назад
I started " NO TARGETING" 3 years ago ( 50M+ audience) and it has always been my best results.
@dashboardliving6693
@dashboardliving6693 Год назад
I've had very discouraging calls with "Meta pros" (directly from Meta) over the past few weeks who've told me that without an ad budget of 5K/month for conversion ads, we aren't likely to see success - would love your thoughts on that. It's outrageous for small businesses and I was shocked that they told me that!
@WesMcDowellInc
@WesMcDowellInc Год назад
That's honestly gonna be different for every business, and every offer/audience, etc. If you were running list building ads (which work better longterm anyway,) you wouldnt be seeing that. Goes to show why the advice in this video is so important.
@lowbarmike
@lowbarmike Год назад
and now I'm more confused about what ad to chose for an online coaching business :P
@pamelaelmers
@pamelaelmers Год назад
Should the company be present in all social networks at once?
@danielleramsey-sn9jm
@danielleramsey-sn9jm Год назад
How difficult is it to understand the content of different customers? Or is it more expedient to work with companies from a certain field in which I understand?
@giganticnoiserecords2006
@giganticnoiserecords2006 Год назад
Do you think age has an effect on reels? I surveyed my users and found most of my customers are over 65. This is because my market is sewing. I always feel 65+ doesn’t watch reels or Instagram as much. Any thoughts?
@JohnTownsend-vs8fm
@JohnTownsend-vs8fm 6 месяцев назад
Hello, do you arrange private lessons?
@helenshepherd2944
@helenshepherd2944 Год назад
Is it worth ordering paid advertising on social networks?
@charlesbenson9773
@charlesbenson9773 Год назад
Does Facebook ban ads for Taplink?
@FAMV553
@FAMV553 Год назад
can someone explain to me..what surround ads mean. actually i don't get hook.
@LiLi-il6px
@LiLi-il6px Год назад
How to target the leads we collected form Facebook lead gen ads
@BrendaJohnson-rl9cu
@BrendaJohnson-rl9cu Год назад
is it possible to see where customers' preferences are? What are they buying now?
@jaykelly1729
@jaykelly1729 Год назад
How do i stay updated on these events that are affecting the digital marketing space? I had no idea about iOS14, nor Facebook changing until a week or two ago.
@WesMcDowellInc
@WesMcDowellInc Год назад
Hey Jay, I'd just watch youtube videos or even listen to podcasts about digital marketing semi-regularly if you want to keep current.
@DavidDawson-kq3wy
@DavidDawson-kq3wy 6 месяцев назад
And please tell me how to see where my advertisement was shown?
@LiLi-il6px
@LiLi-il6px Год назад
What about 1 day click vs 7 day click attribution? I’m not seeing many conversion with 7 day attribution
@davidmacgown321
@davidmacgown321 10 месяцев назад
Is this the same thing as Facebook dark posts from a few years ago or is this something different? If not, is FB dark posts still effective today?
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