Facebook Ads Strategy For Testing & Scaling (Detailed Tutorial for Shopify Dropshipping 2021)

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In this video, I'll go over the detailed Testing & Scaling Strategy for Shopify Dropshipping Products using Facebook Ads in Q4 2021.
During the first half of the video, I'll explain the reasoning behind the strategy and in the second half of the video, I'll cover the step-by-step strategy itself.
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KEYWORDS
Gabriel St-Germain digital marketing ecommerce shopify dropshipping tutorial oberlo nate schmidt the beast of ecom debutify jonathon zamora facebook ads tutorial ecommerce mentoring arie scherson wholesale ted dan vas how to analyze facebook ads marketing consultant The Ecom King Jordan Welch Ricky Hayes The Ecom Wizard Verum Ecom Biaheza Sharif Mohsin Sebastian Ghiorghiu

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2 окт 2021

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Комментарии : 97

@nabeelkhan2632 3 года назад

You know what, I have been testing my creatives the same way you suggested, for some time and I discovered that technique completely on my own, without looking any RU-vid video. Great content mate.

@emmanuelloukou6822 2 года назад

best content i ever seen about ad test.thanks

@jeremyiu6034 3 года назад

Always dropping value Jorge!

@hundepfotenofficial 2 года назад

Keep going champ, love your videos. Learn so much from it.

@zirryllepatrickmarchades5757 2 года назад

Man, your content is always on point. I always love your insights. There's always an "ohhhh 💡" moment every time I watch anything on your channel. I thank you for making these content free on this platform :)

@JorgeVieiraEcom 2 года назад

Hey Zirrylle, thank you for your feedback. I'm glad that you found this video helpful.

@howardmathews5572 2 года назад

By the way I really appreciate your responsiveness, you're one of the very few who replies to pretty much everyone and legit wants to help others. God bless you.

@JorgeVieiraEcom 2 года назад

Hey Howard, thank you for your support! I appreciate your kind words.

@ArthurBerrêdo 10 месяцев назад

Hello Jorge. My name is Arthur. First of all, I would like to congratulate you on your content. I think your channel is very valuable and I appreciate your guidance. At the moment, I am just starting with Dropshipping and I found this scaling guide of yours. I would like to know if today, in 2023, you still test your creatives and audiences in the same way. If you still do it the same way, could you clarify some doubts I have? 1- during creative testing, do you segment the audience manually or do you leave it entirely up to the algorithm? 2 - Still on creative testing, should I select engagement with what? (ad, website...?) and, finally, 3- Should I define "purchases" or "clicks" as the conversion goal? I thank you immensely in advance

@eljay7723 3 года назад

Great content! so much value

@baaazchannel9673 3 года назад

i wish you put this strategy in a file so we can download it? Thanks for spreading the word 😘

@JorgeVieiraEcom 3 года назад

That’s a great idea, I’ll do that

@junxuan8996 3 года назад

Great info as always Jorge!

@JorgeVieiraEcom 3 года назад

Glad to help!

@m9j263 2 года назад

Awesome video.

@JorgeVieiraEcom 2 года назад

Hey MB thanks man. Is there anything you'd like to see in a future video?

@djamalabakar9047 2 года назад

Hi Jorge, your video is really valuable. I would like to know if I can disable the adset that is in the original campaign when I have already duplicated it 5 times in a new campaign?

@JorgeVieiraEcom 2 года назад

Yes you can. However, if it is profitable, consider keeping it on!

@lockdownosterreich1037 Год назад

Hey Jorge👋, Thank you for the valuable content! I noticed a question! When testing creative, should you take a winning audience or a new audience?

@verysupercoolguy123 2 года назад

Can you give an example of the broad interest in the engagement campaign vs the interests in the audience test campaign

@JorgeVieiraEcom 2 года назад

Hey, a broad interest would be "beauty" whereas a more targeted interest would be a brand or a celebrity in that niche.

@Mahmoud-mf8hn Год назад

I just discovered your channel and I do appreciate the quality of the content. Got a question, in another videos, you mentioned that test should be done on the big 5 while in this one, you are mentionning epacket countries, what should be considered in the test ?

@JorgeVieiraEcom Год назад

Hey Mahmoud, thank you I appreciate the support! I'd recommend that you check out my Facebook free course as it includes my most up-to-date testing strategy! Here's a link: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-SCS_yruzuLc.html&t I would recommend Big5 + EU using the strategy in the video that I've linked above.

@jooseprooso2266 3 года назад

Thanks Jorge! Great content. In audience testing phase you mentioned to replace unprofitable ad sets with new interests. By replacing you mean a) turn off not working interest ad sets and add new interest under the same CBO? b) turn off not working interest ad sets and make a new CBO with new interests? Or something else! Thanks in advance :)

@JorgeVieiraEcom 3 года назад

Happy to help! Turn them off and add new interests under the same CBO.

@sonpierre8360 3 года назад

So good!

@gabriellaratta7311 2 года назад

great video Jorge! I'm just wondering if it works better to have only one country in one campaign or if it's better to choose Epacket countries?

@JorgeVieiraEcom 2 года назад

Both options are perfectly viable.

@xDavidM1220 Год назад

Is this a good strategy in 2023 ? Btw I love your content, it's so well done and the info is just priceless!

@JorgeVieiraEcom Год назад

Hey, yes still viable in 2023. Thank you for the support!

@mohamedmourad4910 3 года назад

Thanks a lot for the info. u made it easy to test products. I have 2 questions: 1. should I use detailed target optimization in interest targeting? 2. what is the daily budget for Engagement ABO? I knew I should let it run until it hits 5000 impressions.

@JorgeVieiraEcom 3 года назад

Hey, thank you for your feedback! 1. Given the chance no, but it is gradually becoming mandatory since facebook is removing the option to select/deselect DTE and making it the choice by default. Not to worry since this feature has drastically improved in performance recently. 2. Up to you, as long as it gets you to 5000 impressions within a reasonable preriod of time. I suggest 10$/day.

@mohamedmourad4910 3 года назад

@@JorgeVieiraEcom Thank you

@anischami6582 3 года назад

Great video! Should I start with Purchase event even if I don’t have any purchase last 14 days?

@JorgeVieiraEcom 3 года назад

Thank you! Yes you should.

@nabeelkhan2632 3 года назад

This video showed up in my RU-vid suggestion and I really liked it. Great content Gorge. I have a question. I am selling a $20 product on my ecom store. Started a Purchase campaign 2 days ago. Up till now I have 68 visitors to the site, 2 orders, 3 Add to Carts. The budget per ad set is $18 and total 4 ad sets running. My cost per item is around $14 and the ads have already 'eaten' at least $110 so far, with only 2 purchase ($40 value). Should I keep them running or should I stop them and see something else? Am confused!

@JorgeVieiraEcom 2 года назад

I wouldn't make decisions before 3 days of running, at least, since you have to give it a chance to optimize. I would have to have a closer look to give you my detailed opinion but from what you're saying it sounds like it will be hard to find a profitable audience within these adsets.

@bilyfull 2 года назад

Awesome content Jorge! I have a few questions. When you say use ABO for testing the creatives, I assume the budget doesn't matter really much as long as you get those 5.000 impressions. Usually, how long does it takes for you to achieve this and how many $ per adset on average? I'm about to test a new product and I wanted to run conversions right away but I'll give a shot at this strategy... I'm a little bit impatient although haha.

@ahmedallali5327 Год назад

Hey Jorge, when do you start testing new ad copies and headlines because you did not talk about this stage.

@oddquivers7716 2 года назад

Hello, thanks very much for the information! I'm just wondering, so you're interest testing with your top 2 creatives, does that mean each adset has both creatives in it? And is that like a split test of those 2 creatives or something?

@JorgeVieiraEcom 2 года назад

Hey there! Glad to have you here. No, a split test would implicate giving both creatives equal chances to succeed in equal conditions. Two creatives inside an adset means you're giving Facebook two different options to distribute to your audience in whichever way the algorithm believes to be optimal to get you results.

@emmanuelloukou6822 2 года назад

thank you for everything ! I would like to know how to proceed to the hearing test stage. Should I open a new campaign optimized for purchases or transform the one I used for engagement

@JorgeVieiraEcom 2 года назад

Thank you, I appreciate the support. You should always do audience testing with conversions - purchase.

@VirtualKenji 2 года назад

Hi Jorge, Thanks so much for this! Been following your stuff from the start. This is exactly how I am going to test my products. You explain it the best and I want to start with creatives first. However, I have a question with testing in regards to "keeping the pixel warm". I have 3 products I want to start testing and one of them is ready (landing page, creatives, copy). So there are 2 scenarios I can do: 1) I can Start testing my 1 ready product right now. But if it does not work it will take me a couple of weeks later to test the 2nd, then another 2 weeks for the 3rd product etc, because I am shooting creatives and preparing the landing pages as I go. I'm worried this test > stop > test > stop will keep my pixel from learning. Or 2) Should I prepare all 3 products (landing page, creatives etc) to test one immediately after the other so the pixel never gets "cold"? I ask because EcomKing talks about how important a "warm pixel" is, but I just want to start testing already. Thank you for the great content. Hope you can share your thoughts on the above. Kenji

@JorgeVieiraEcom 2 года назад

Hi Kenji, testing has litte to no impact when it comes to the pixel. Its very low volume so it hardly has an impact. Pixel data starts to be relevant when you’re at scale - could be low scale for a long time or high scale within a short time.

@VirtualKenji 2 года назад

@@JorgeVieiraEcom Thank you! Exactly what I needed to hear. I kept trying to get all my product pages perfect for my pixel to test, but good to know I can test 1 product at a time fine. Thanks again for the great channel. You really explain it best out of everyone 👍🏻

@Ahmad-fb5np 3 месяца назад

Thanks

@coniecomm3709 3 года назад

Hello Jorge, your content is of high value, congratulations! I have been left with 2 doubts regarding your video: 1) The ABO campaign of engagement for creatives, with how much budget is it made? 2) When scaling on CBO with $ 100 / day, do you add a minimum spend per adset? Thanks man!

@JorgeVieiraEcom 3 года назад

Thank you! I appreciate your feedback. 1) whichever fits your desired daily spending since the only difference that it will make is how fast you get to 5000 impressions. 2) no, no minimum spend for scaing, we already validated those audiences during testing so we want to let the algorithm decide.

@evagabond08 3 года назад

@@JorgeVieiraEcom & we continue to let the ad sets in the testing campaign run till the time they continue to perform right, or we turn them off once we begin the scaling phase?

@pocusan523 3 года назад

Can you make a video please how we must to find the right interest to target?

@JorgeVieiraEcom 3 года назад

Great topic, will add that to the list and make a video on that soon.

@tongv5534 7 месяцев назад

Thank you, but why should we use ABO before CBO, can we use CBO befor ABO.

@panzerapex3911 3 года назад

🔥 🔥 🔥

@DeyanMarinov7 3 года назад

Hi Jorge :) and thanks for sharing your tips :) I have questions: Wich statistics we must look for videos creative only? What budget do you suggest to test the audiences during the CBO campaign, as my product is offered for $120 (this is a discounted price)? In the group of Kamil, I had read that the budget should be higher with expensive products. Thanks :)

@JorgeVieiraEcom 2 года назад

Hey! Thanks for the support! Check my video about analyzing your Facebook Ads metrics, it's all there.

@sachinsatheesh2846 Год назад

after we duplicate the winning interest to CBO for scaling, should we turn it OFF inside the testing CBO campaign? Also for testing new interests, should we create a new adset inside the testing CBO campaign or replace interest inside failed adset in the same CBO test camp?

@BobbyKimani 2 года назад

At what point in the process do you test different ad copy / head line combinations with your visuals? Is there a strategy for doing that?

@JorgeVieiraEcom 2 года назад

Yes there is, but that would be a high budget strategy since there are a lot of variables to test. I'm working on a tutorial for a high budget Facebook strategy, will be out before the end of the year!

@lindisopaj 2 года назад

Great video! With Engagement testing I assume You pick engagement - post engagement objective? Or Do You say engagement as a step in the funnel and use Traffic here? 😅

@JorgeVieiraEcom 2 года назад

Post engagement!

@lindisopaj 2 года назад

@@JorgeVieiraEcom Thanks 🙏

@abdullahbinraza4350 Год назад

Can you please let me know ? firstly we did creative testing then we did interest testing but you missed ad copy testing???!!

@howardmathews5572 2 года назад

10 creatives 👀 1- Is it easy? 2- Is it necessary?

@JorgeVieiraEcom 2 года назад

You can run with one creative and do well but it's all about increasing your chances. That's why you want to test at least a few creatives to ensure that your campaign results are meaningful.

@howardmathews5572 2 года назад

Damn bro, I'm stuck and couldn't scale. The "don't touch what's working" thing I keep hearing on RU-vid costed me a boat load of money - because my campaigns seem to only perform the first day (very profitably btw + the product itself is a validated winner). So how to deal with this depressing issue? If you could give me kind of a rule of thumb as to "when after the 1st purchase I should cut an adset", I'd really appreciate it. Because currently no matter how many days I run these profitable adsets, they just don't get another sale.

@JorgeVieiraEcom 2 года назад

Have you tried renewing your pixel?

@inderjeetkumar9979 3 года назад

Hey Jorge, I have 2 questions: 1. When you talk about engagement campaign, you mean by post engagement in engagement campaign. Right? 2. For the testing phase, kamil’s always says that don’t use CBO campaign for testing, as all his testing strategies are in ABO campaign. May I know the reason of using CBO campaign here for testing?

@JorgeVieiraEcom 3 года назад

1. Yes. 2. As I mentioned in the video, this is aimed at people with a limited budget so the CBO is meant to allocate the budget to whatever is profitable as early as possible. Kamil does have quite a few testing strategies that include CBO testing.

@Andreasr1927 2 года назад

How broad should be the audience in the testing cbo phase? Is 30-40M too much?

@JorgeVieiraEcom 2 года назад

Nope, I'd say you can go as high as 100-200M. Depends on your product's mass market appeal though.

@jetzgemma9980 Год назад

Thanks for the content! I have a question about horizontal scaling. If I have a good adset, I duplicate it several times and after 4 days I pack the best duplicate into Scaling Cbo. Is what I'm doing right?

@JorgeVieiraEcom Год назад

Hey Jetz, thank you, I appreciate the support! You can do that or you can duplicate a few times (4-5) right away into a scaling CBO, both are fine. The most important thing is only duplicating (scaling) when the adset gives you good results and consistency, don't scale too early or that will be a potential waste of money.

@jetzgemma9980 Год назад

Hey Jorge, Alright, thanks for the information! I also have difficulties with testing/scaling structure. Only these two structures are mentioned on RU-vid, but I don't know which is the right one. could you tell which structure is better of the two. Structure 1: In the beginning you do normal ABO testing and after 4 days we duplicate the best ads and increase the budget by 20%. The bad ones get killed. For each duplicate, the target group is changed (horizontally) to test multiple target groups in the testing phase. New creatives are tested every 4 days. After the product is up and running, you go into the scaling phase and put all the good ad sets in Push CBO. Structure 2: After 4 days you simply duplicate the best ad sets several times without changing the target group and increase the budget by 20% each time. After 4 days we pack the best duplicates into Push Cbo and increase the budget by 30% every 7 days. At the same time, new interests are tested. I look forward to your feedback and wish you a nice weekend!

@jetzgemma9980 Год назад

Hey Jorge, can you help me please? Thank you!

@franciscoversailles9532 3 года назад

I am a new subscriber please can you make a video how we can built a shopify store

@JorgeVieiraEcom 3 года назад

Thank you for the suggestion. Will add this to the list of upcoming videos.

@verysupercoolguy123 2 года назад

This method assume tho that people who engage the most are also the ones who will be buying our product? Is that a fair assumption to make? Why not perform testing on conversion campaign?

@lindisopaj 2 года назад

He explains its more Expensive But more accurate. Engagement is cheaper But not as accurate. Chances are tho, if people that engage with content engages with Your ad, Buyers Will also like That ad. Its just That the Engagers are not potential buyers per se.

@JorgeVieiraEcom 2 года назад

Exactly!

@prabhukannan4660 3 года назад

Hey Jorge, the telegram doesn't seem to function. I'm based in India. Please help ?

@sefggdotcom 3 года назад

In audience tests, the 10 adsets with 10 interest, which of the two winning ads do i use? Or do i just pick one and use for the 10 adsets.

@JorgeVieiraEcom 3 года назад

Your best-performing ad or your 2 best performing ads if you have 2 with very similar performance at the top.

@BobbyKimani 2 года назад

Hi Jorge! For stage 3 scaling is there a minimum spend per adset in that $100 CBO?

@JorgeVieiraEcom 2 года назад

No, all the interests in the scaling campaign are already validated so we just let the algorithm decide.

@kandemir2222 Год назад

Can we include minumum $5 spend for each ad set for engagement creative ABO testing company?

@JorgeVieiraEcom Год назад

Hey Kan, you don't need minimum spend on ABO campaigns, they will always attempt to spend the budget that you set.

@kandemir2222 Год назад

@@JorgeVieiraEcom Thank you very much for answer. My another question about that your ABO Audience Testing Strategy I watch all of your videos you tell that when we start 10 different audience in ABO testing $75 Daily and at least $5 for each AD SET we should turn off if after spend $5 and not get 1 Add To Cart. But sometimes ABO company spend 7-8-10 usd to one interest and get zero Add To Cart. We should create “Automatic Rules” for this? When Amount spend greater than $5 if it didn’t Add To Cart close ad set. And we continue testing different audience right?

@coniecomm3709 3 года назад

Hi Jorge! I have a question. What if the scale CBO is profitable, but I have an ad set with 0 sales, do I leave it as is or turn that one off? (CBO has been running for 2 days)

@JorgeVieiraEcom 2 года назад

Usually the algorithm picks that up and reduces spend on those ad sets automatically. Both ways of doing it are viable though. You can try to turn off the unprofitable ad sets and see how the campaign reacts, 2 days is too early though, I would give it at least 3.