What a breath of fresh air you are Andrew! This information is invaluable I am excited to put this into practice. Absolutely, you really do have a special way of breaking things down and making them easy to digest - Love it!
Thanks so much for sharing Andrew! Found it interesting not to include country or limit the search by age when searching in audience insights. Also, creating ad sets for each category with 1M people in each and testing them that way sounds like a great setup, will try it soon!
Thanks for the video, really helpful info! I've used audience insights tool before but at a basic level. Combined with the other tools, you've given me a bunch of new ideas. Thanks for speaking about the audience sizes too. Cheers
Thank you so much Andrew for such valuable information. I have a question and I hope you can provide us some information related to this. Audience insight is gone so what alternative tool do we use to increase our lists of interests.
Hey mate, love your videos definitely adding value to the market! I’ve got a question, I hope you can shine some light on this. If your campaign objective is to find out which audience generates more leads, Would you A/B split test two different audiences on the ad set level and see which one is the winner after 5-7 days Or would you run the ad through ABO, (not A/B testing) with the same daily amount of budget and see how each ad set performs. Looking forward to your response! Thanks
Hi Andrew, thanks for sharing this. I have one question here, based on information gathered from Rick Mulready and your channel. Once creating my adsets, you recommend following the 5 categories in your spreadsheet and dig down into interests, that is very clear. My question is, what happens when you are working with cold and warm audiences?, are you creating one adset per relevant category and then target that against different groups?, that said, my structure would be the following: 1. Campaign 2. Ad set (Incluenfer, say Tony Robbins) Interests: relevant to my avatar based on findings. 3. Ad set 1: Tony Robbins - Warm Ad set 2: Tony Robbins - Cold. What are your thoughts? Thanks!
Hi Joaquin - I think where you may be getting confused here is with the definition of cold and warm audiences. Tony Robbins interest is always a cold audience (as are all interests). Warm audiences are only people who know of you or your business. So any ad set that targets the Tony Robbins interest is a cold audience.
thanks andrew. good video, very concise! you mentioned at least 1 million people. is it for each ad set that you create? for eg. the websites that your ideal customers visit. you want to have at least 1m in the audience before you run any ad?
Hi Andrew. Thanks for the great video. For a restaurant in a city... do you still feel the target audience should be above 1 million people? Sounds bit much for me :)
Hey Zak! Not all pages appear in Facebook Audience Insights, so that could be why. Try some bigger pages and see if they show up for you. Even when some do show up, if they are too small Facebook won’t show you all the data. It’s just a matter of finding big enough interests/pages to use. Hope that helps!
okay lets say i filled up the table, then lets say I wanna add an adSet for the websites, I don't seem to get those websites in my interests' tab? how can I find those websites as interests and should I add them in the interest tab or where ?
I've heard the trend now is to just go broad and let the algo do its thing, providing the campaign is getting the recommended 50 conversions a week. Have you done any audience split testing for verification ?
I’m finding larger audiences are performing better for the most part, but targeting is still important. I’ve tested ‘open targeting’, meaning no targeting at all except for countries and haven’t seen it do well, even on accounts with huge lead volumes. There was a time when I’d run individual interests in separate ad sets but grouping them together to create a larger audience as shown in the video seems to be a much better approach now based on my testing.
@@AndrewHubbard1 Yea I think it depends a lot on the product / service as well. Ie. Broad consumer item versus specific niche. Thanks for your insights.
hello i have gotta question if u could answer, lets suppose there are 3 academic related pages (e.g. dentistry) in facebook 1. x (10k followers) 2. y (9k followers) 3. z (8k followers) and i come up with similar but new academic course website and now working on target audience thing on f.b for my website marketing/traffic, the question is that is there any option to enlist or select audiences that other 3 academic f.b pages already have (audiences who follow their pages)? like can i paste link of their pages somewhere and f.b can target those audiences ? plz do reply
There are options to target people who work in mathematics. You could also try targeting interests like teacher's unions, people employed by education departments. Think along those lines.
