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Facebook/Meta Pixel Setup With Custom Events | Via Google Tag Manager

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This video is about setting up Facebook Pixel and Custom Events effortlessly using Google Tag Manager (GTM)! In this comprehensive tutorial, I'll guide you through every step of the setup process, making it simple for anyone to track conversions, optimize ad campaigns, and boost ROI on Facebook. Let's dive in!
#FacebookPixel #GoogleTagManager #DigitalMarketing #FacebookCustomEvents

Опубликовано:

5 сен 2024

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Комментарии : 18

@adamlund775 8 дней назад

Don't listen to the haters! This was helpful for me!

@user-hn8iq7ex7t Месяц назад

The best video I found so far

@dillon447 5 месяцев назад

This video came at the perfect time. Thank you!

@ResulKeziban 2 месяца назад

Gratidão, Avanco Social, pelos seguidores de alta qualidade!

@patriciosierra8111 2 месяца назад

Thank you for the video!

@jacopo4103 3 месяца назад

Very clear, thank you!

@MartinBenesCreative Месяц назад

It would be nice to see how you would setup a gtm event to track purchases form easy digital download on Wordpress. Would you set it up for confirmation page view or for press complete purchase button? If you could make a video about this it would be great.

@learn-digitalmarketing Месяц назад

Ideally, it has to be event-based. When you activate "Track Easy Digital Downloads" in the setting (within WP), it should send these events in the data layer: view_item, add_to_cart, begin_checkout, purchase. You can then set up custom events within GTM and map them to their respective tags.

@SirLuciousLeftFoot 5 месяцев назад

Thanks for vid!. Question for you. If I already have Events being tracked on Google Tag Manager. What's the point of adding the same FB custom events to Google Tag Manager? Im trying to figure out what are the use cases for this. Thank you!

@learn-digitalmarketing 5 месяцев назад

For FB. You can create FB custom events either via Google Tag Manager or directly on the website using FB's events setup tool. In most cases, people want to manage all the tags in one consolidated place -- that's why the GTM approach.

@SirLuciousLeftFoot 5 месяцев назад

@@learn-digitalmarketing thank you

@user-lr8ci3rz6q Месяц назад

Hi, I created event like in the video, and it's interesting that in GTM Preview the event shows up, but in Facebook it's not there. What could be the problem? Thanks.

@learn-digitalmarketing Месяц назад

It will take a bit of time to show on the FB side. Wait a few hours.

@alphachoiceindia8165 3 месяца назад

U made any video on GTM setup installation....?

@learn-digitalmarketing 3 месяца назад

Yes, many. Please explore the channel.

@Felix5k Месяц назад

This setup is pretty meh. You used template for setting up custom event, meaning a whole facebook pixel code launch will be multiplied with every custom event set. Proper setup should be done like that - basic tag done with template and custom events with custom code in GTM.

@learn-digitalmarketing Месяц назад

Thanks for the comment. Don't really get this, "a whole facebook pixel code launch will be multiplied with every custom event set." That's basically how every other setup within GTM works -- google ads, google analytics, LinkedIn etc. You have a tag template to set up global codes as well as event-level tracking.

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