Facebook vs Google Ads: Which is Best?

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Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el...
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you...
Which is best? Facebook ads or Google ads?
Where should you be advertising your business?
In this video I compare Meta ads to Google ads. I explain the differences between the two and where you want to allocate your marketing budget depending on the products and services you offer.
Meta and Google are the two largest online advertising platforms by far and when most people refer to online advertising, they are talking about one or both of them.
Each ad platform has it's pros and cons and with more than a decade of experience advertising on both, running thousands of ad campaigns, I have thought about this question a lot!
#facebookads #googleads
WATCH NEXT:
The BEST Google Ads Tutorial for Beginners: • The BEST Google Ads Tu...
The BEST Facebook Ads Tutorial for Beginners:
• The BEST Facebook Ads ...
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MY GOOGLE ADS CHANNEL: / @benheathgoogleads
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CONSULTING SESSIONS with our Facebook & Instagram ads experts:
Interested in having one of our Facebook ad account managers look at your ad campaigns and make real time recommendations to help you get better results?
Or answer any questions you have about Facebook & Instagram advertising?
You can book a session here: heathmedia.co.uk/facebook-ads...
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Опубликовано:

4 сен 2023

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Комментарии : 101

@BenHeath 7 дней назад

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-fbvsga0923-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-fbvsga0923-fbdfy

@Abhay_whynot 10 месяцев назад

i said this long time ago and, i am saying this again your editor is awesome sir....

@SkibidySkid 2 месяца назад

haven't watched your content in a couple years - this was hilariously edited and had the exact info I was looking for! Nice one

@theMarketinglover 5 месяцев назад

I didn't know before that you also have a Google ads channel now I am really happy to learn the genuine techniques from you... Thanks ben

@gentletouchpodcast9095 5 месяцев назад

Thank you for all the tips , i apreciate you ✨

@19kickboxer68 10 месяцев назад

I'm surprised you say that Meta has any support at all. While you can get suspended / banned on Google, you have to do something wrong. Meta just bans accounts randomly for no reason and there is a complete lack of support or logic.

@SUSANLYNGE111 3 месяца назад

Informative video

@jmvdkooij 10 месяцев назад

Thanks Ben. Great work. Currently running our omnipresent campaign. Thanks for the video on that!

@fikribiznez693 10 месяцев назад

Does omni campaign works for cold audience?

@BenHeath 9 месяцев назад

Thanks a lot :)

@trudatsoi2793 9 месяцев назад

Me too, well, i am starting out. Just writing my ads ideas and copies, will shoot all the videos next week. How's it going so far for you?

@jmvdkooij 9 месяцев назад

@@fikribiznez693 study Ben his RU-vid episode about this, he explains.

@jmvdkooij 9 месяцев назад

@@BenHeath thank you!

@yassersenhaji3030 9 месяцев назад

Hey ben, please is it possible to do a video about the agency ad account and how we set it up ?

@fayizp 8 месяцев назад

You are just amazing bro 🔥

@sivaguru6318 10 месяцев назад

Interesting facts, Ben. Thank you!

@BenHeath 9 месяцев назад

My pleasure :)

@jalalabderrahmani9075 9 месяцев назад

Thank you for all the information! I'm actually new to Google Ads, and my store is located in the UK with a private limited company (Pte Ltd). I want to know when registering for Google Ads or Google Merchant Center (GMC), can I use the business country as the USA, even though I'm located in the UK? Thanks

@JeanetteSchoenberger 3 месяца назад

Knowlegeable video

@dalefernandez19 9 месяцев назад

I love the way he uses movie clips to make u understand the content❤

@BenHeath 9 месяцев назад

Thanks :)

@pootheroo 10 месяцев назад

Fantastic video, as per usual, Ben! Just a quick one: What camera are you rocking, mate?

@BenHeath 9 месяцев назад

Thanks a lot. I have a couple of Sony A7c

@iamcoreymcclain 9 месяцев назад

Good video. I think scalability should count for two points lol. Definitely have me leaning towards Meta.

@BenHeath 9 месяцев назад

Thanks :)

@Dave-vs9ff 8 месяцев назад

Ye wait till you get issues with being banned and dealing with their support, you have no idea how bad its getting

@jonathanmarsh4938 4 месяца назад

Great summary thanks. I see why you have 250k subscribers. Touching on how to measure conversions, deduplication, attribution etc would be great at some point.

@BenHeath 4 месяца назад

Thanks :)

@marshjonathan 4 месяца назад

For clarity I meant with respect to running campaigns on both FB and Google. Thanks again!

@bradshipwayproperty 9 месяцев назад

I love display ads for retargeting!!! The best

@andrewtang5293 10 месяцев назад

Thanks for this video

@BenHeath 10 месяцев назад

You are very welcome :)

@aCloudOfHaze 9 месяцев назад

Appreciate everything Ben. Your omnipresent strategy is genius. Would you consider making a video focused on brand-building/artists/musicians? Any ideas besides the omnipresent strategy? Cheers.

@BenHeath 9 месяцев назад

Thanks a lot and that's a great suggestion :)

@brettspradbury4028 8 месяцев назад

Thanks again for another insightful video Ben, appreciated 🙂 One question: you said that FB / IG is better for lower order values, what would a "low order value" be roughly? For example: right now I'm selling digital courses online, the cost is around $25 USD per course.

@BenHeath 8 месяцев назад

That is definitely lower order value. Anything less than $1,000 in my mind.

@benoitmattar 9 месяцев назад

Can you create please a video about WhatsApp business advertising? And do you recommend to use if we don’t have a website?

@mattmurdoch4345 10 месяцев назад

Never knew you had a google ads channel as well!

@BenHeath 9 месяцев назад

Yeah it's not been around as long as this one but it does have almost 50 videos on it :)

@theMarketinglover 5 месяцев назад

which editing software you use?

@Jocons 9 месяцев назад

hi ben, if i want to change the media on my ad should i just as ad a new ad set to my current campaign or should i start an entirely new campaign. Cheers

@BenHeath 9 месяцев назад

I'd create a new ad within your existing campaign :)

@joshllal1343 6 месяцев назад

Hey Ben, can you make a video comparing Facebook ads vs Pinterest ads?

@902pacific 10 месяцев назад

grazie

@dotpenji 9 месяцев назад

Hey Ben, your insights into the world of online advertising are truly valuable. Could you explain any recent trends or updates in Facebook Ads or Google Ads that businesses should be aware of when deciding which platform to use for their advertising strategies?

@shekinahmariesol8919 9 месяцев назад

I especially liked the way you explained the different targeting options available on each platform. This video is a great resource for anyone who is considering using online advertising to grow their business. Very informative and helpful.

@CyrineZee 9 месяцев назад

Your insights are outstanding! Truly impressive.

@markanthonymanayan2136 9 месяцев назад

Thanks for the clear breakdown since understanding when to use Facebook vs. Google Ads is crucial for effective marketing.

@iracaullenedimaranan 9 месяцев назад

For me, I find Facebook & Instagram more user-friendly because it has simple features. And by using Google Ads, we have more options to expand our marketing strategies. This video is indeed full of notable insights!

@melaniecerez8938 9 месяцев назад

Your content always adds so much value. Thank you for sharing.

@RusticAndRuralRetreats 22 дня назад

Do you use manual cpc or no?

@ErgyATL 9 месяцев назад

Create Demand with Meta. Capture Demand with Google Ads.

@ANDRIAMANDRESYPierre 8 часов назад

I, m surprised this applicant, think for done with channel ❤

@BECKYSMITH55 3 месяца назад

Which is best fb as/ds or ggoole ads

@EastDelhiMedicalCentre 8 месяцев назад

Dear Ben, We have been trying to find data and perspectives regarding this, Would love your Two Cents on this- What works better for medical services- Google or Facebook?

@BenHeath 8 месяцев назад

I would strongly recommend that you run both. Even if one of them is just for retargeting purposes.

@user-df1hz3jn4g 9 месяцев назад

When should I run the retargeting lookalike customer option and how will I know when Facebook machine learning is finished?

@AyindeLuqmon 9 месяцев назад

When you are sure of having enough data, create a lookalike ad. When you wanted people to check back on your offer, create a retargeting ad The learning phase depends But between 5-7 or 14 days max

@user-df1hz3jn4g 9 месяцев назад

@@AyindeLuqmon tks bro

@itspandagaming1215 9 месяцев назад

Hey ben, I have been considering working with your ad agency for a while now and have also been on a call with them. I have seen some reviews about it online about how some people had terrible experiences with your agency and I would definitely not wanna be one of them. Is there a way that I could know for sure that there won't be any issues? I look forward to your reply. Thank you

@venessatom9699 9 месяцев назад

ON Instagram

@SolomonSmith-ola 8 месяцев назад

Hello there, it is nice to meet you. Are you into dropshipping or are you planning to get started. Just wondering if you will be interested in skyrocketing your business more than you think. I would be willing to guide you. Are you interested?

@muftisamaan 8 месяцев назад

8:12

@Joshualeang 10 месяцев назад

🙏🏾

@totallytorontoart2462 9 месяцев назад

Can someone confirm that when I set a budget for an ad set that is what will be the budget for all the ads in the ad set AND that FB's learning will flow more money to the best performing ad in that ad set? Or direct me to a video that will straighten me out if I'm wrong! :)

@BenHeath 9 месяцев назад

Yes that's all correct :)

@robertveresegyhazy536 9 месяцев назад

Generally, yes. But my experience is that Meta often "makes a decision" too quickly and gets stuck with a suboptimal ad. So you really need volume, or you can pause the ad, stealing the majority of impressions to give a chance to the others.

@MrSkeeta 9 месяцев назад

Hey man I'm still trying to troubleshoot Very high cpm $430. With open broad targetting for a video ad. It's stil learning but extremely high. What should I do or how long to wait? Leads ad.

@BenHeath 9 месяцев назад

That is incredibly high. Are you sure you’re using open targeting? What’s the niche?

@MrSkeeta 9 месяцев назад

@BenHeath it's a video promoting website, mobile apps, gfx and social media management. I also have advantage audience turned on