(15 Jun 2009) SHOTLIST
AP Television
Dimona, South Israel, 31st May 2009
1. Close up on Cactus flower
2. Wide shot of Cactus field in middle of desert
3. Close up of sign reading in English "Orly" cactus farm with Cactus rows in background
4. Travelling shot of Cactus in rows
5. Pan from farm to Dr.Tully Friedgut standing among Cactus
6. SOUNDBITE (English) Dr.Tully Friedgut, Senior Economist, Orly Cactus Farm:
"The - Opuntia, the Prickly pear is really a miraculous plant, and it can use relatively little water, certainly relatively to citrus, relative to mangos, relative to the kinds of plants that grow in subtropical climates such as Israel's is and we in our company, our dream is to harness science and the sun and with those two help create a world that is free of hunger of sickness and of poverty."
7. Tilt down of cactus bushes
8. Close up on cactus fruit with stems
9. Tilt up of tractor working in field
10. Close up of wheels
11. Tractor driving through field
12. Wide shot of tractor in field
13. SOUNDBITE (English) Dr.Tully Friedgut, Senior Economist, Orly Cactus Farm:
"In the world today 15 million babies or infants die every year, in a decade that's 150 million and it's not necessary, because this is a plant, it's not a high tech plant, anyone can grow it, even an economist like myself can grow these plants and with a little bit of help from someone who can cook can make the most delicious meals you can imagine, and so the people of these developing countries who today are suffering from hunger would be able to solve much of their nutritious problems."
14. Medium shot of box with sabra fruit
15. Close up hands of man peeling Sabra fruit
16. Close up of label on cactus and tomatoes salad produced in farm
17. Medium of food products made from cactus fruit on table
18. Zoom in on man tearing piece of bread made of cactus fruit
19. SOUNDBITE (English) Dr.Tully Friedgut, Senior Economist, Orly Cactus Farm:
"From these plants that you see here we produce fresh fruit, and also what appear to be leaves that are actually the stems of the plant. All of if is is edible and we have managed to develop a a line of more than 30 products all of them organic, and extremely nutritious and very healthy foods."
20. Close up on label showing nutritious values of products
21. Medium shot of stems of bush and fruits which are used for products
22. Man drinking cactus juice
23. Pan to cactus field
24. Zoom out from cactus field to cactus fruit
25. Pan of cactus field
26. End shot of Cactus field through desert tree view
LEAD IN:
Farmers in Israel are hoping to relieve the world of hunger by promoting the use of a desert plant.
Cactus Sun, based in Israel's scorching Negev desert says the prickly pear is versatile and has high nutritional value.
STORYLINE:
A splash of colour in a sea of desert.
The fruit of this cactus is the prickly pear.
It's a food Israelis are well accustomed to eating.
Natives of the country have even been bestowed with its Hebrew name, Sabra.
The sabra is normally eaten as a fresh fruit, but according to producers, Cactus Sun a wide array of foods can be produced from cacti - without leaving any trace of thorns.
More importantly, cacti needs very little water and is ideal for developing countries with arid climates that endure droughts and often hunger.
It's welcome news. The U.N. food aid organisation says the number of hungry people in the world could soon hit a record 1 billion.
Cacti need about half the quantity of water required for keeping citrus and subtropical fruits such as mango.
It is also believed to prevent weight gain.
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22 июл 2015
