Fenty Hair Is Coming ... How Do We Feel About This? l Too Much Mouth 

Rihanna did say years back that she's working on Fenty hair and everything from Fenty is always well thought out and executed

SPEAK ON IT!!! I say the same thing in conversations with people. People can afford wigs, sneakers, name brand clothes, $100+ fragrances but as soon as it comes to black women or black people in general “we gotta lower our prices.”

talk about it hunny. the double standards for black women are crazy. and it really be our own folks hating sometimes

Im here for Fenty hair. This makes sense to me

I’m buying it because I already have staples that are Fenty….. I feel like her brand reads the room and gives the people what they want

I was thinking hair bundles and wigs 😂

Rihanna was literally hair goals growing up. I remember wanting all her looks as a teenager

Personally when I think of Rihanna I don't think hair, especially not hair care, which makes this a little odd but it makes sense given she already has skincare as well. If it was hair colour, or bundles I think I would be more onboard because I always associate Rih with her trend setting hair styles. Imma respectfuly pass on this one.

i don’t care enough about hair products to try it but i’m curious to hear what the girlies think when it drops👀

Idk I think consumers are just exhausted by the amount of celebrity beauty, skin, and hair brands, it seems like another one comes out every other day and the constant push for "supporting your favs" can feel overwhelming especially when these products aren't necessarily novel or solving any problems

Goalposts will always move for Bey. Bey having a haircare line makes sense because her mom was a hairstylist and owned a salon in Houston lol. I gave Cecred a try, im going to try Fenty Hair...simple as that!

I’ll wait for some *real* 4c reviews. Don’t have very high expectations for it tho as most celeb haircare brands are lackluster when it comes to that hair type

Omg!!! Preach!!! As a black business owner it kiiiiilllllsssss me how people say “support black business”. But then expect Black owned businesses to jump through hoops and give away the house for free and then if not we get complaints and negative reviews. Very well said!

These the same ppl who will go to their local beauty supply store (that’s not black owned) and buy whatever product off the shelf but not gone buy from fenty ? 🙃🙃 like you said the math is not mathing with their reasoning. Chileeee anyway, I’ll be buying and I’m hoping she has something for us loc girlies ☺️ And Mary j blige is literally THE rich auntie, that collab made perfect sense and it still sold out

I feel like Fenty Hair was just a cash grab. It would’ve made more sense if it was hair dye because when I think of Rihanna I don’t think of “hair care”. I think of all the colors and cuts she has done. But, I am open to hearing how the products actually work for people.

There’s enough room for both ladies in this Industry. 💛

You are speaking FACTS right now! We always try to talk ourselves out of supporting our own and will happily give our money/support to everyone else.

I can see Fenty home goods because when she came out with the signature style bras a few months ago she was posing on a Fenty comforter set!!! 😍😍

I have never bought from a celebrity hair care line, I’ll wait for your review in this

People are tired of celebrities doing money grabs and just doing whatever products that comes to there mind . I agree with everyone that said they expect hair extensions from her and I'm a Rihanna Stan. Sorry to agree with this one . Black Celebrities aren't exempt from criticism because they black . I use nothing but black owned hair products for me hair and my daughters however beyonce or Rhianna ones is a no buy for me . I'm more with black brands that are accessible to me for hair care. Im definitely one of the that look at owners before they get a dollar of my money once shea moisture became black founded and not black owned . I removed my coins from there pocket .

When I think hair care I don’t think about Rihanna… so I’m kinda surprised, I could understand her selling bundles & maybe something that helps take care of them though

Serena’s skin tint looks good in store. If I can try Lancôme I can try hers 💁🏾

I'm gonna get a lot of hate for this but I'm no longer buying hair & skincare products that aren't from a salon range. Salon visits are too expensive to be letting these brands play in my hair. Many of these celebrity lines aren't remarkable & are essentially glorified drugstore products, probably worse. I don't think my decision stems from being anti-black woman, but I don't like when my existence as a black woman is used against me to make me participate in a hypercapitalist society. I'm sorry but being forced to participate in a capitalist society to prove our beauty/worth is not gonna liberate us. It actually puts a lot of pressure on us to support, in a way that white women or other races of women don't have to. I'm also tired of pocket-watching black people, like who cares how they spend their money? If buying a Louis V bag is what brings you happiness vs shilling out money to the beauty industry then that's your business. My solution to this is to just become a conscious shopper & shop based on my unique individual needs as a woman 1st, even though I'm a black woman, finding what works, sticking to it, & repurchasing, sometimes that means skipping out on things. I think celebrities, especially black women celebrities, are a little too comfortable marketing to us, while not addressing the individuality of black hair. Yea, Rih is going to make this "for all hair types" but you KNOW who the marketing team is betting on to support her, US. So yea, I say all that to say that black women creators aren't entitled to my money simply bc they are black women & are selling something to me. It has to truly be for me. Same as black men aren't entitled to me simply bc I'm black. These companies, brands, celebrities have to fight for our dollars. If she flops bc black women didn't support her then that's really not our problem, that's Rih & her marketing team's problem & they better come correct next time. But please let's stop acting like we are the least desirable & marketable race of women bc we aren't out here supporting brands like Cecred & Fenty Hair. It's deeper than hair. Do what you feel is best as always, but let's not get too political & "black woman this & that" about it bc they are billionaires at the end of the day & they will be alright if we don't buy their products.

You said everything I thought. Some of the pushback isn't new considering it's the same critiques when Fenty Skin launched. "Oh, she's not an expert. She's a celeb who actually uses high price skin products and treatments to have perfect skin." So forth and so forth. I think it's fair to say Rihanna has built a stable solid brand where it isn't just stans that buy the products. I also think it's fair to say she's built trust among consumers with both Fenty Beauty and Skin, so why would Fenty Hair be any different. I won't be rushing out to buy any products, but I'm intrigued to see what she'll be offering.

I was thinking hair bundles. As long as her prices aren’t ridiculous for the size (*cough* Cecred *cough*) then I’ll buy and try. Her makeup and skin care has been great quality so idk why this wouldn’t be.

Let's be honest people are struggling financially, residing in their vehicles, food insecurities, etc,. Now, these so called celebrities are only interested in their economic security. Hence, eventually will choose themselves over makeup and wigs because this economy is tanking.

I am intrigued and may try it. I love seeing more brands come out with products that work on natural hair so I will never mind more being made.

.....i applause Riri.......I don't care if she wears wigs or weave.......its called hair care.....lets support her......one of the well-kept secrets is that her counterparts wear wigs and weaves too!!!!!!

But really tho, why would you shoot a hair care ad, wearing a wig?🤔

Business are here to make money, but the majority of celebs are just putting their name and face on a line. I would not be surprised if Rihanna helps with color selection and is part of the approval process because it needs to feel like it comes from her, and for the most part they do a good job with that, but she’s not in the kitchen whipping up shampoo and conditioner. Kendo is behind her brand and LVMH are behind them and they have an entire R&D team who develop and formulate these products. From my experience traditional beauty/hair brands really focus on ensuring the products work vs just trying to sell you on a celebrity name. Fenty was innovative in terms of the range of foundation they came out the gate with, but I haven’t been that impressed since then.

Honestly I would’ve liked to see her do extensions .. hair perfume, wig caps, swim caps, tracks, wig glue, gel, braid spray, etc. many of these companies use fragrance so I won’t be able to try it. But yeah, I want to see celebs do something different.

I do agree with this for the most part. But I do think there’s an additional layer. Generally speaking, I do think there’s a different and harder level of standards when a public figure or the owner is the face of their own brand. Even consider all the black products in Target, we grabbed Mielle, Camille rose, tgin, etc without seeing the owners hair but tph had some skepticism. I also don’t know if Fenty designer fashion line is the best example in this argument because it was stated it was discontinued due to low sales and speculated in articles that the low sales was due to her fan base largely not being the demographic for that price point. Nonetheless, imma test out this hair care line and don’t support the purely ignorant comments but to each their own.

I plan to try it. I have been very pleased with all my Fenty products, so I'm happy to give it a chance.

I have the deep conditioner when it was being beta tested, it could have been better. I’m 4b low porosity. However,I like that the bottle has kinky hair for its demo/ instruction. Excited to see what else is coming out

SPEAK ON IT!!!!! We have all these caveats for black owned biz and NONE for others. Btw WYN beauty is GREAT! We as in us need to think about why we have caveats and why we meet fenty and others with negativity. Someone benefits from that thinking and discourse and it ain’t us.

I’m not buying Fenty hair, because I just suck in general at hair care. But Fenty hair care makes so much sense! How the hell does it not make sense!

With the shade being throwed on RiRi imma jus say, "Got2be, Mielle, Combat gel, & Ebin." Now excuse me while I search for a pre order notification website for fenty hair❤️

Girl, you spoke the truth in this video. And I love it.

I was really hesitant on spending more money because cecred burned me bad. That mask and conditioner were NOT for my hair idk what science was talking about but fenty hair does do returns and the products that I have purchased before have been great quality so I had to give her a try.

What helped Beyonce was that she showed her actual hair. Now the critical thinker would ask, is this healthy hair a result from a full clinical study using Cecred products only? But that's separate discussion. I don't know what Rihanna real hair looks like. Like I don't think I've ever really known. I know her style but I don't know what her actual hair looks like. If she were to sell bomb ass wigs, I'd love to see it. But with haircare needs a personal testimony, I'd like to see what they're working with. Taraji has done it. Beyonce has done it. Tracee has done it. I'd like for Rihanna to do it as well.

I will be trying❤❤She does not need to show her natural hair. Self hate is real😢😢😢😢

You made a HUGE POINT❤

I’m with you EXCEPT for the Serena part because honestly I had that thought to myself. It’s not about supporting black in her case it’s the fact I’ve literally never liked her makeup nor known her for her makeup looks. So it seems like a money grab in a field she hasn’t built a community in. That would be like buying a diet book from Lizzo. It’s not your crowd … or hell how about it’s like buying a book from me about how to be famous. Ion know nothin about that 😂 🤷🏽‍♀️

I'm going to try it. Riri as a businesswoman puts out quality. She isn't just slapping her name on something or knocking off something and sensing it out!! And THAT PART to the Balenciaga comment!

Yes, speak on it. You are either going to support if you can, if not it's not in your price point then purchase what you can, wish that person well so you don't block your blessings with the negativity.❣❣❣❣ No one is forcing you to purchase these products. Keep it positive people.

I totally grew with you! I’ll try it just because it’s a black owned brand…and because it’s Fenty!

I'm definitely trying the products

The way I see it, the people who are complaining that she will not do well in hair care because she wears wigs and weaves are the same people who don’t take care of their hair underneath their own wigs and weaves. If you wear protective styles often you know your hair still requires good products or it will dry up and break off.

Thank you for saying what needs to be said !!

I'm super excited. i love all the products i have tried by Fenty. Plus I do my own hair always.

I’m very excited for it to finally launch

When it came to Mary J.’s collaboration with Giuseppe Zanotti, it was no surprise to me that that collaboration came because if you are a true Mary fan, she always sang about her Giuseppe’s! I expected nothing less. The fact that people said that about the boots was not a surprise, neither was it a surprise that they sold out. As far as Rihanna doing Fenty Hair, do it. Please do it. We are our own worse enemies at times. Just as sure as they will go buy Olaplex, they can support Rih like they did Bey, Taraji, and Tracee just to name a few. If not, hey, it’s cool. It’s your choice, and your coin. ❤

They always will have one standard for Beyoncé in all her achievements and proving herself time and time again. I can’t count how many times I heard “well it’s not that I don’t like Beyoncé, I just haven’t seen her real hair” no…you’ve seen it and since she’s not bald like you and your mama you have these excuses. Rihanna has worn more extravagant wigs than any artist maybe only behind Nicki Minaj. Even her short haircuts were wigs. Let’s stop with the bs

It's one thing to decide you don't want to spend your money on a brand but our community is the only community to go out of our way on our social media soap boxes and announce to the world that we aren't going to support each other. We need to do better.

You tell ‘em sis ! I love, ❤ your business insights commentary. 🎉

Preachhhh. You called all the black people to the circle and told us bout ourselves. Everything you said was on point

The “xyz companies don’t have to prove anything so why should her” comments are dishonest . Celebrity brands aren’t like regular brands. Why do you think all those brands give celebrities endorsement deals? Most of those hair brands were created by actual chemists or people who have a lot of experience and credentials. Many of them were for professional use only at first. Celebrities are known to sell whatever just for their fans to buy it. Of course other people are going to question the intention and the quality. “Is it a cash grab or is it a good product?” For that, they will simply wait for reviews. A celebrity doesn’t necessarily need the product to be good for it to sell. Having a famous face on it will guarantee the product sells better. It’s basic marketing.

I have no interest in Fenty Hair personally but looking forward to the reviews. It’s just hilarious watching people now making excuses and have open mind for promoting haircare products wearing weaves/wigs and showing pictures of wig/weaves.

I recently saw a Fenty ad that appeared to be promoting some Fenty Fashion. And I thought it makes sense for Rhianna to swing back and try to get her fashion brand popping again. After all she's a business woman/owner. It's not that deep

too me it's quite simple. If it's for you, make the purchase. If it's not, keep it pushing !!!!! The hate is REAL. Sweet geezus. People will support everyone except our own . My mother made "home made" cakes from scratch. Folks wanted them cakes but wanted to haggle the price and the thing is she didn't charge nowhere near what she should have. But when they went to the "other" business, they paid the high a$$ prices and then complained about how the cakes were "dry" and "tasteless". Lord, i just can"t.....

This video NEEDS to have hundreds of thousands of views!!! So much Reality covered 💯✨

Not 2 scoops of hair though 😂😂😂😂😂.

Gurrrrl! I agree with you totally. As for me personally "Fenty Forever" 😂😂

IT'S BEEN THE MEN. 😂😂😂

Excellent video!!❤❤❤ I love your perspective!! I plan to try FentyHair products at some point!!

lmao i know the higher ups at fenty were punching the air when cecred was announced first😂

Malcolm X asked the question, “Who taught you to hate yourself?” Great video. Wish it could go viral.

Patiently waits for Fenty Baby 😍👶🏽🧖🏾‍♀️

Yes, yes, yes!!!! She said what she said, and it's all FACTS. PERIOD!!!!!

I don't agree on the point you made about WIN Beauty and Rihanna's hair vs. the owners of the other companies. Rihanna and Serena are known for being a singer and athelete, respectively. Their main expertise doesn't lie in the products they're developing/selling. No, you don't know the owners of Olaplex and the likes, but you kind of assume they know what they're doing because you don't know any better. That being said, I am open to trying Fenty Hair because I trust Rihanna to not attach her name to subpar products.

I really enjoyed watching this video. You hit the nail on the head. FACTS! I’m here for the Fenty Hair. ❤

I'm like 10 seconds in but I love most things Fenty I've tried, Hella Thicc mascara is so good for me, looking like bambi most of the time since I've found it. Im in.

You are correct. This behaviour is a legacy of slavery. We were taught to distrust each other ,not support each other and not to believe black is beautiful. We as a people are still struggling to overcome this bias we have toward our own people. I keep hope alive that we will overcome this attitude someday.

Yessss…. You preaching today!!! Pass the collection plate

I’m definitely all for it! I love my Fenty favz! I’m with you 100% speak the truth….

You just shut this whole conversation out !! THANK YOU

Points. Were. Made 👏👏👏

there's a diff set of expectations when it comes to celebrity brands. I tend to not trust them much, it could be another money grab

Love it use your platform to speak 🗣️ the truth I totally agree with you

Tell it Shanygne, tell it. So many bossy people about these random requirements.for the launches.

Good for her, I think, happy to support her, have used some great Fenty products 😊

I won’t be buying this one either since I have so much hair stuff already, but I do think it makes much more sense for her brand because she already has the beauty line and this will be another arm of that and probable sold at Sephora.

You better preach….. I love how you broke it down for every category. It’s so sad that black creators and business owners have to be subjected to so much scrutiny.The fact that Beyoncé had to prove to the nay sayers that her hair was real was bull s..t Ijs.

Ur skin looks beautiful

Honestly, I feel like people should give grace to Rihanna and Beyonce about how they choose to wear their natural hair. These women have been celebrities prior to even the Natural trend being a thing. I remember in elementary, middle, and high school "perms" were in and during that time in my life they were successful and on tour. I think back then it was a lot harder now to find stylist that knew how to manage their hair. Also the products we know and love today weren't always around decades ago. My go to style when I vacation is not my natural curls it's usually braids. Especially with the amount of concerts and interviews and more over the years we all know natural hair has its BOMB days and its OMG PLEASE WORK WITH ME days. I feel like they didn't have room for error to not look put together which is why they probably didn't show too much natural hair. Also I think it could be something they keep to themselves like Ariana grande has done. She really only lets close people see her with her natural hair. For a long time she only felt comfortable showing off her statement hair which was a ponytail due to hiding damaged hair. Beyonce and Rihanna are both mothers and I myself haven't had a child but I have friends who have and they say their hair fell out or changed pattern. Natural hair is a challenge especially if you haven't mastered it. I think we should let the products speak for themselves.

I don't understand the comments that say when people think of Rihanna they dont' think of hair. When I was a short hair queen, Rihanna was my and many other Hair Inspiration. You couldn't open up a Hype Hair magazine or BHM without Rihanna being in the book, or mostly on the cover. When you switch up your hair as much as she does, it takes ALOT of maintenance, products. Strength and repair is of the upmost importance. SO I AM HERE FOR IT!

But Rihanna still doesn’t have a lot of hair tho, did you see her hair at the met gala from 2023

I agree on all points! 👏🏾 👏🏾 👏🏾

The difference is fenty is not black owned though. It is owned by LVMH. Rihanna and Beyo ce attach their image to the brand, he certainly why people might be critiquing the effectiveness of the haircare they are trying to sell people. I think those points are valid. These aren't just any black owned companies. Perhaps they could distance their image from the products. I'm not a marketing guru but this might be the issue.

I’m buying Fenty Hair and the 27 piece from “Fenty Weave” if she ever decides to also make extensions.

I feel like one product she will have is an edge control that will help with growing it back.🤷🏾‍♀️(wishful thinking)

I feel you trying to bully people into buying fenty

You always on point!!!❤😂

You made excellent points!!!! As far as Fenty Hair....it's hair care products! We buy hair care products ALL THE TIME, and as you stated, we are not doing deep research on those owners, we just buy it. Rhianna HAS proven herself as a conscious business owner.

‼️‼️‼️ The vitriol and negativity is just terrible

You said a word! People are impossible to please. Black business owners have it the worst.

Fenty hair makes a much sense as Cered 😂😂 I’ll pass

Completely agree with everything you said 💯👏🏾👏🏾👏🏾 There's room for everyone and I support the music artists diversifying. I support the average person with a good product. All ppl have to so is support the brands they like and can afford. It's truly that simple 🥴

You nailed this! Subscribed! ✅

A lot of people are saying that Rihanna doesn’t wear her natural hair so they not interested.. Now I have a question for those people.. When you buy black hair products from drug stores and the owners are of different race are they using the products that they sell? and products for black hair do you know who’s the owner of these products ? But you still buy the products from people of different races that are selling these products 🤔