Film Theory: Is The Emoji Movie ILLEGAL? (feat. Jacksfilms) 

You know, if I ever need to sue someone, I’m calling this guy.

Lawyer: The emoji movie should be illegal Judge: What evidence do you have Lawyer: If you just look at this MatPat Film Theory...

MatPat could be a lawyer, but here he is on RU-vid

Personally, I'd like to see the following rule added to the FTC guidelines: "A message to the viewers with a large and readable font should explain that there was product placement within the movie". Just another thing editors can just place at the start along with the animations of all the studios involved

Can we just appreciate how this man re watched and sat through the CREDITS to movie he hated for the theory?

Product placement has been around since like the 20s. Fun fact: the creator of Butterfingers paid to put it in Baby Take a Bow and have Shirley Temple actually say the product name. It worked to get Butterfingers to be one of the huge candy bars that we all know and love today.

You know how this movie is bad? My brother has it on repeat in our car. And guess who’ll be driving for about 5 hours in that same car soon?

So technically the movie is Illegal, but because there is a big freaking loophole that it makes it not Illegal. Seems legit.

Lmao this man could be a lawyer instead he’s on RU-vid.

I would like to see matpat make his script for this an actual review for The Emoji Movie. Just the entire script out of context.

Seeing jacksfilms after the contreversy feels really good. I hope that he and his family are safe after what happened

Why’d you shrink Jack’s forehead?

If you take a shot every time they say “emoji” you will die

Also, can we admit that all of his research is so accurate my dad walked in on me and then thought that I was watching a documentary about education 😂😅❤

12:07 MatPat: "Mumbo Jumbo" My mind: "Check the comments" Me: "Why?" My mind: *IT'S THE LAW*

I think literally everyone in the comments section is missing the point Yes, the movie turned out to be legal in the end But the reason MatPat went through all of this trouble for a false theory is because he's making a statement He's pointing out the clearly unfair regulations out in place for independent creators If people like MatPat, who put time and effort into good content have to follow these rules- then dumb ass corporations like Sony should too

*The emoji movie: also known as 1 hour and 30 minutes of ads*

Watching this theory back YEARS later, the biggest surprise was finding out that "I like trains" from TomSka, THE asdfmovie TomSka, has made it into the movie.

"The emoji movie is so bad, it made us want to yell at strangers on the street... I don't think I can say anything funny about this, because it makes me want to die. " -The Verge Hahahah

the amount of terrible jokes, scenes, and the horrible plot it self should be enough to make it illegal

Cats the movie: Comes Out and has terrible reviews Emoji movie: Are you challenging me?!

There's no way this movie came out in 2017. Time flies by WAY TO FAST. This feels like a joke. Someone please tell me this is a dream…

MATPAT PLEASE MY DUDE THERE IS SO MUCH LORE, DO A THEORY ON THE AMAZING WORLD OF GUMBALL

you: *really checks every law and has everything 100% sorted out* also you: "but hey, thats just a theory"

Jacksepticeye vs matpat: battle for the last coke sponsorship

2:58 dat’s a bunch of Cs

The intro theme slaps every time

It is illegal. It breaks a law in the Declaration it breaks my Pursuit of happiness.

I swear, every time I watch one of MatPat's videos, I get smarter Edit: Wow guys thanks for all the likes I literally forgot this comment existed :D

17:12 I can confirm, my little sister literally just likes this one commercial cuz it has a cool tagline. If ur in the USA it’s “Everybody damprid”. And previously she liked this one other commercial because of the tagline “Only daisy cottage cheese will doOoO”. This was very random but yeah-

I almost died after watching the emoji movie.

Ok now I want to know If the " That's just a theory, a Film Theory" part is trademarked.

Is the emoji movie illegal? Well yes, but actually no.

I love the Emoji Movie, now I will never see it the same way... I still love the video though! I love theories. Your channel inspired me to write a document on Google Docs that was ALL THEORIES, nothing else. So, thanks for starting this channel, it's both entertaining and inspiring. And thanks to your other channel, GameTheory, I always look for theories when playing games.

….…………… Mathew could literally say “unicorns are real” and somehow find a way to prove it…and always be right..,

I would love to see your search history. 2.5k likes?!?!?! WOW!!!!! But please lets see his search history!

stop playing clips from the movie youre hurting me

Honestly, in my opinion the Emoji Movie is a very creative idea. Revolving around an emoji known as a "malfunction" due to the fact that he just can't control his face, being able to turn into multiple emojis.

That clown where he says he sad because he just lost custody of his kids made me burst with laughter it came out of the blue

I wish it was Illegal... because then it would never exist.

"Is the Emoji movie Illegal?" Me: Well it hurts my eyes, my perception of reality, and causes me physical distress every time I see it, so yes.

I seriously couldn’t see the ‘sponsored by Candy Crush’ in there lol

Bro if matpat was either a lawyer, or detective against you in court you should just give up

"see? he's sad because he lost custody of his kids!" Uhm.... MatPat are you ok..?

I bet if matpat is a lawyer everytime he protest it will end with "BUT HEY THATS JUST A THEORY...A LAW THEORY"

The Emoji Movie is a cinematic masterpiece, truly the absolute pinnacle of human creation everything pales in comparison to this work of art. The plot is beautiful it has me gripping my seat for the full length of the runtime every time that it blesses my screen. When they found themselves in Candy Crush, I felt nothing but pure euphoria as Candy Crush is easily the greatest thing to bless the video game industry. The Just Dance scene made me get up in the theatre to boogie to the beat as I hoped that my efforts would be enough to get them through. Every time the scary evil emoji, Smiley came on-screen with her killer robots I was terrified, I was extremely scared and hoped that they would not get the good guys. The protagonists are the greatest to ever grace the big screen, with Gene, Jailbreak, and Hi-5 synergizing to form the greatest team of heroes since Paw Patrol. Gene is very relatable showing the audience that they can aspire to be whatever they want and that it is just everybody else holding them back from reaching their potential. Gene is an amazing character and the way he gets back up every time he fails is truly a work of art, his becoming a yellow piece of candy in Candy Crush was also very funny. Hi-5 voiced by James Cordon is absolutely hilarious, James Cordon is already a very, very funny man who gives me uncontrollable side-splitting laughter. In this movie, he is somehow even funnier everything he does is hilarious, and he clearly deserves to be in the V.I.P section at the start of the movie, and anybody who cannot see that is an idiot. Jailbreak is just another addition to the great characters seen throughout the film, her goals are mysterious and unclear, yet she helps Gene and Hi-5 on their honorable quest. She is an amazing hacker and super cool emo girl which makes the plot twist of her being the Princess so much better. The plot twist was the greatest ever seen in cinema on a level that has never been seen before. There as so many more amazing characters that I could write about such as Gene's parents but if I were to write about every good character in this piece of true cinema I would be here forever. The best part of this movie is the truly hilarious side-splitting humor, I touched on this briefly when mentioning the greatest comedian ever James Cordon, but I fear that I did not truly do the humor justice. Therefore, I will continue to write about the genius behind the comedy in this movie which is only to be truly comprehended by the smartest of all individuals. An interaction between the Poop emoji and his son is a notable example of this, Poop: Okay, Son, what should we do after the potty? Poop's Son: Should we wash our hands? What should we do? [They both start laughing] Poop: We're number two! Even while writing this, I am laughing, the genius behind that joke is perfect and every aspiring comedian should be taking notes. This is but a glimpse, a small window into the comedic genius and beauty behind the comedy throughout the film. The Emoji Movie is truly God's greatest gift towards humankind, we are truly not worthy of such a perfect gift as The Emoji Movie.

We were talking about product placement in my Intro to Mass Communicationns Class today and I was able to flex some knowledge on it thanks to this video! Even suggested it to my substitute teacher! Thanks Mat!

“Jailbreak” is literally a budget version of wild style out of the Lego movie

Plot Twist: FTC is paying MatPat to show this.

I was literally about to ask about Ralph Breaks the Internet until they explained that movie producers are exempt 😳 go figure 🤔

I actually enjoyed this movie when it first came out. As a programmer, it's pretty interesting to me, the way they personified little bits of code and described the world inside a smartphone the way it did.

Plot Twist: MatPat has been sponsored by Coke this whole time

You think mat pat just goes to the movies with a notebook and writes anything worth a theory

Ftc: Ads at the start. Me: What about the middle of the video?

Everyone hating on the emoji movie made me so sad bc it was one of the last things I ever did with my cat and best friend the night before she passed. We watched it together. I cried. I can’t watch it again without crying.

Wait... That means the Emoji movie is still illegal in countries where advertising against children is illegal, so it could technically get banned in some countries

I believe this movie made so much money is because people wanted to see how terrible it would be.

Whoever wrote those FTC guidelines was a good person

I like how he is just giving us a little lesson on marketing or whatever

Cats: **Come out on theaters** Emoji movie: *And that's the day I lost my identity* Edit: Wait i don't remember making this comment-

ME ME BIG BOY

😐: bro where is ##### ☠️: I don't know 😐: Dang it

You know what? polish dubbing of this movie was SO PACKED with famous youtubers that i have fallen dead watching it

Twist ending Diet Coke has always been secretly sponsoring MatPat......

I bet the Coca-Cola company is totally aware of MatPat's dedicated unpaid endorsement of their product... And they just decided it was better off that way.

is it bad that the emoji movie was my guilty pleasure as a kid 💀💀

I find it hilarious Sony jumped from the Emoji Movie to SPIDER-VERSE the next year

They should've just made high-five break the fourth wall for a second and say "sponsored by candy crush btw" because that wouldn't be that hard

Emoji movie: *exists* MatPat: Wait that’s illegal

What about meta product placements like almost every scene with Truman’s wife in “The Truman Show”?

I fell so sorry that he had to watch the credit but he could of skipped through the video

Plot twist: Diet Coke is holding matpat hostage so they get more money

I guess that's why one of the characters names is literally Jailbreak.

I can’t believe you collaborated with the person SSStalkerwolf doxxed 🤯

12:45 it took me 3 years to realize his halo was a fidget spinner 🤣🤣🤣

Some sneaky photoshopping of jack's forehead It's way bigger than that

If this was age restricted, it would have *Literally a minimal amount of dislikes*

If a movie breaking rules call matpat

Someone who does know MatPat: Isn't this clickbait? MatPat: Um... No

Let's be real, if anyone saw the candy crush part and didn't think it was an ad, we have bigger societal problems than unfair FTC regulations

15:07 "I hope in the Emoji 2 they go to the ebay app. What I wouldn't do to see Gene get into a bidding war with Jailbreak." Wait.. did he... did he predict the plot of Ralph Breaks the Internet?

This got a secret sequel in the form of the Morbius theory.

17:36 i never wanna sleep again :) thanks MatPat!

You forgot one thing, the biggest sponsorship of them all, you see, iphone vs android has different types of emojis, meaning that the emoji movie was sponsoring Iphone all along right infront of our eyes

Can we just talk about how SONY made a movie about APPLE. The emojis in the movie are ALL Apple emojis.

"The emoji movie is illegal!" Ah yes, and the floor is made of floor.

i actually watched the movie and liked it, but its mind-blowing how you can change someone's mind in just 18:34 minutes.

Normal people- “man, the emoji movie was AWFUL.” MatPat- *makes a video about how the movie is ILLEGAL*

MatPat at beginning: This is not clickbait, it is actually illegal. MatPat at end: So here is why it should be illegal but isn't.

This reminds me of diary of a wimpy kid 18. In the book, Greg says he is annoyed by the fact they almost never learn anything in class, mentions how bad it is to wait until the last moment possible to study for a test, and even shows us how hard it is to be a teacher and a principal. By far the worst book.

2:44 studying for the history test be like

Watching the emoji movie makes watching paint dry entertaining

Ok, you can't change my mind. Matpat will definitely be a detective someday in the future!

I do feel the need to point out that movies are directly paid for viewing by consumers (unless they were pirated.) Movie theatre tickets are through the roof, and to watch at home, you have to either buy or rent the movie or pay for a streaming service. RU-vid and other services akin to it are typically completely free to watch and accessible from just about anywhere at any time. Therefore, the fairness lies in the viewership exchange for service. A movie is a different platform than a tv show, which is a different platform from online video. Now, when the continued implementation of mid roll video ads on RU-vid, I would argue that it is getting closer to old fashioned TV show experiences and should probably be considered as such.

I’m going to tell Nintendo that the Emoji Movie has the main theme for Super Mario Bros in it for 2 seconds and watch Sony lose everything they ever owned

People: This movie is terrible! Sony: But we haven’t even released it yet! People: We just know!

Diet coke isnt gonna pay you to sponser them bacause you are already doing it for free😂

I refuse to believe that the emoji movie wasn’t at the bottom of the list of most successful movies of 2017

Someone:you cant sue me, whos your lawyer? Me:matpat Someone:Im guilty just take the the money