I think I watched all of your videos about hierarchy. Thank you! This is one of the things I keep annoying people with when explaining my design decisions.
@@SatoriGraphics internet is overwhelming.. we need to know what is important and work on improving ourselves... and with mentors like you who give their precious knowledge to everyone!! thats commendable
I'm jumping ahead.... but I studied "ADVERTISING" for 5 years (not Marketing, just Classic Advertising which is a career in some universities in my country... not in the USA, there is just Marketing & Advertising, or just Marketing, which are pretty generic) In that ADIDAS poster the message ISN'T the little message paragraph, the message is the WHOLE thing. Yeah, it is also the paragraph specially in this concrete example were they want people to bring their old shoes... but you could NOT have ANY little paragraph, just a picture and a slogan (like that NIKE poster which is "Just do it" it doesn't say anything else, but the WHOLE thing is the message) There is even this diagram of communication, channels of communication, and how the "message" is what is sent.... but the message is the WHOLE AD, or even the WHOLE CAMPAIGN! Not just the little paragraph.... So the "shoe with the paint", the "logo", the whole vibe, the whole adidas signature, the "time to change up" slogan, and the little "paragraph" are all ONE WHOLE MESSAGE that you are trying to send through a Graphic Design Poster. You are also creating brand awareness among other things... not just delivering 'a little paragraph' through a trap
The real message is indeed the "Time to change up" thing... if they then explain it in a paragraph, or they explain it in a video (using that same slogan), or through slightly different posters... the real message is "Time to change up".
