FIND YOUR FLOW! Lululemon's Founder on Building A Billion Dollar Brand

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In this special 3-PART MASTERCLASS, we drop you inside a Tony Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to a COMPETITIVE MARKET.
In PART TWO, you'll see Tony Robbins in a one-on-one interview with CHIP WILSON, the Canadian entrepreneur and philanthropist who is best known for founding the athletic apparel company Lululemon Athletica.
Wilson is widely regarded as one of the most successful and influential entrepreneurs in the apparel industry. After working in the ski industry for several years, Wilson first founded Westbeach Snowboard in 1979, which eventually became one of the largest snowboarding apparel companies in the world.
In 1998, Wilson started Lululemon Athletica with the goal of creating high-quality yoga apparel that was both functional and fashionable. Thanks to Chip’s commitment to innovation and culture, Lululemon quickly gained a following among yoga enthusiasts, growing into a billion-dollar global brand. Wilson served as CEO of Lululemon from its inception until 2005, and he remained a board member until 2013.
Throughout his career, Wilson has been known for his unconventional approach to business and his willingness to take risks. He has also been an active philanthropist, supporting a variety of causes related to education, health, and the environment - including his own non-profit imagine1day, which works to improve education in Ethiopia.
Special Note: Please stick around to the end of this interview for an exclusive Q&A with all three of our Business Mastery guests - Gail Becker, Dan Cathy and Chip Wilson!
***
Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance - Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.
Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.
During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.
Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.
Learn more about Business Mastery: tonyr.co/bm-podcast
VIDEO SHOW NOTES
00:29 Introduction to Chip Wilson
01:41 The 7 year arch
03:03 Knowing when to sell
04:12 Power through reinvention
05:07 Three books that made an impact
05:33 Embracing your inner “risk taker”
06:14 A Muscular Dystrophy diagnosis led to Lululemon
08:31 A mission to make lives better
09:40 Bringing innovation (and style) to yoga
13:00 Finding your ideal customer
15:43 Disrupting the athletic leisure space
19:22 Keeping up with trends
22:00 Navigating challenges
26:24 The hedgehog and the fox
27:54 Lululemon’s manifesto
29:46 Chip on seller's remorse
32:30 Creating culture at Lululemon
34:43 When accountants run the company
38:36 Passing on lessons learned
40:09 Audience question for Gail: Was there an employee you hired who really pushed your company forward?
41:52 Audience question for panel: How do you chose the right project when you have several choices?
46:56 Audience question for panel: How can I create a family-life balance as an entrepreneur?
01:00:30 Audience question for panel: How to take a company with an already loyal customer base and continue growing it?
01:05:42 Question from Gail: Did you ever feel like giving up?
01:08:02 Question from Chip: Did the struggles in your younger years make you the entrepreneurs you are today?
01:10:04 Questions from Tony: What are you most proud of in your journey, and what is the best business advice ever received?
01:16:16 Sign off
Follow Tony Robbins:
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LinkedIn: / officialtonyrobbins
Website: www.tonyrobbins.com/

Опубликовано:

8 июн 2023

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Комментарии : 72

@yeremycuevas3064 Год назад

I’m very grateful for team toney Robbins for putting this piece of gold into RU-vid for FREEEE Please keep feeding us with awesome wisdom😊

@LoveGrowLiveFree Год назад

I 2nd this notion!

@charlottecharlotte4213 Год назад

You are a fantastic interviewer, right on questions & you let the people talk their talk. Your determination, courage, compassion, honesty, true heart, real intelligence has worked it's way to bettering the many of us! ♡ Thank you, Mr. Tony Robbins 🕊 Blessings

@jstgoalkeeping 9 месяцев назад

In response to all the comments hating on Chip, he founded the company, he doesn’t run the company. Even though he still owns a small chunk of the company, he was forced out of the board years ago so he has no influence on the company anymore. None of the controversies from the last few years had anything to do with him.

@RuralLifeFoodShow Год назад

toney Robbin is the greatest man on the planet, and he help a lot of people on the planet thank you so much god that make this man live on this world

@MikeRatushniak-pj5ce Месяц назад

Chip what you said is the key in your product and your culture is the key is your soul is the passion of the pride of your product your indivuals aspects is the culture is lead by leadership which is to inspire all your staff because they are the backbone of your company

@MikeRatushniak-pj5ce Месяц назад

You have to teach leadership through the younger generation

@williamtendo7835 20 дней назад

Best in the world at, what you're passionate about & what your economic engine is..

@angelmatos9143 6 месяцев назад

Fantastic panel. One comment, when the 3 panelists were asked a question they gave a direct answer. When Mr Robbins was asked he gave a seminar. Like Dale Carnegie says, “be specific, be brief & be seated”. 🎉

@amonifinau4048 28 дней назад

Thank you!

@yeremycuevas3064 Год назад

I loved the last question and the answer of Tony. He definitely went deeper in his a

@suzanneweinman 11 месяцев назад

Awesome interview Tony!!!!!!thanks!!!!!

@MikeRatushniak-pj5ce Месяц назад

Tony it’s who you are of how you have built an empire and that’s what made you who you are your soul is pure and you make people shine to being successful because of your character

@Grace17893 Год назад

I love you Toney; we all did our best man; God bless you; great chat guys God bless you

@kristijanlazarev 9 месяцев назад

I am coding while listening to this. Just amazing. Thanks!

@MikeRatushniak-pj5ce Месяц назад

It’s a passion you develope in your life’s perspective it’s a challenge and it’s the enjoyment of being in business

@MikeRatushniak-pj5ce Месяц назад

It’s very true you just go for it put all the chips in

@MikeRatushniak-pj5ce Месяц назад

Plus I would say donating to people in need to is what my vision is I have more visions to achieve in this world

@Tivakudze-bj4hs Месяц назад

Mwari vakuropafadzei ( God bless you all). Maitabasa (Thank you)

@MikeRatushniak-pj5ce Месяц назад

Chip that’s the key to making it as this is a very important part of the puzzle

@i123456987654 9 месяцев назад

Love that…don’t scale a bad idea

@MikeRatushniak-pj5ce Месяц назад

I know from being a grocery manager for 3 billionaires and I would see volume go through these big chains and see how much they were selling but I knew the products they were selling because I know from our 104 year old product through our generation of family and the quality is the key in a food product I have a package that is the key I will not tell it on air because legal aspect it’s what I know that some angles you have to understand that from the grocery business how you have to merchandise to people and certain ways to market the key to successful marketing is your soul in how to have people skills and the key in life for everyone as your soul is Gods gift to each one of us the soul is what is the key in life.

@MikeRatushniak-pj5ce Месяц назад

It’s the product is you have to be creative on how to market it but taste and quality and labeling and you like Tony said it’s trail in error but I think I have being through a war in life and this was one step that I know will work it’s all about knowledge and branding plus quality

@financialplanset Год назад

I've always watched

@mcanapero Год назад

I am a yoga 🧘‍♀️ practitioner and really resonate with the ideal client persona described here.

@MikeRatushniak-pj5ce Месяц назад

God is great as he is the one that give you the soul you have it’s God watches over you lots people don,t really understand he puts you through tests that is what I have learn from Gods power and he believes in your soul.

@MikeRatushniak-pj5ce Месяц назад

I would say when I was reading Jamie Kern Lima she made me to assignments but also most of what she di I had already done most of this in my life except I was marketing in small outlets, I know two things that if you go into competition into a certain product you have to have the edge is I have probably tested my product as in 500 places that had the same product and I knew that my product was the best on the market because your know quality and the customer base which is the key.

@MikeRatushniak-pj5ce Месяц назад

I would say when you understand the corporate business you understand to things your making billionaires money but not yourself ,but I started in my basement in St Albert Alberta with a friend I understand two things that are most important in business is your have to have knowledge but your also have to experience in marketing and sale is the key to success plus your product has to be consumed by the the customers and it’s the true value of the product is the key if it’s marketed right.

@ThisIsNotWhatItLooksLik 19 дней назад

5:18 chip book recomendations

@Zoraya4833 Год назад

Tonyy🎉🌟🤗give me a heart please

@justintrotter4186 11 месяцев назад

#CongratsLandingWilson #CarefulRoundTomHanks #CultureCultureCulture

@MikeRatushniak-pj5ce Месяц назад

I would say my heart attack is what made me flat broke after that it’s being a battle and I have to say you need people to build an empire.

@RickyMiranda3 10 месяцев назад

GOD BLESS YOU EVERYBODY WELCOME TO ECUADOR 🇪🇨

@MikeRatushniak-pj5ce Месяц назад

Tony my vision is that we have a competition in say in New York City or in Vancouver canad and have a world cook off is what was my vision that’s how I would be able to rate my product in this venture because I would be able see how great the completion like Nathan’s hotdog eating contest I know if the product is the best we can go into the airports plus sports franchises plus breweries all over the country

@jessicatesar7004 Год назад

What is the book he keep referring too please? Emif or something? Ewith?

@jstgoalkeeping 9 месяцев назад

The Story of Lululemon: Little Black Stretchy Pants

@vickivanfinejewellery 5 месяцев назад

The E-Myth, by Michael E. Gerber

@MikeRatushniak-pj5ce Месяц назад

When you make a product innovation is there is so many key ingredients but I want it homemade as the key is some company’s that cheat and I can have that in my product sorry for saying this but it’s true

@Maxthemartyr Год назад

You can get free stuff at Lulu Lemon! 😂

@cr-ei5jm 9 месяцев назад

we love ur company. But why the shoes

@user-jh6yf6cn2b 9 месяцев назад

Great transmission, as always. I appreciate the no- nonsense approach you take to the news and the markets. A lot has changed and that's about it, but the truth is that I don't even care much about the bull or bear market anymore because Isabelle Chloe Scott covered me while I'm doing comfortable. 2.3 BTC per month.

@ThandiweDalia 9 месяцев назад

How!! I know it's possible, I would appreciate it if you show me how to go about it..

@EmmanuelMukaku 9 месяцев назад

Amazing seeing others with Mrs Isabelle Chloe Scott, I started my inve'stment wit $15,00'0, a week later, we had grown to $55,0'00. This woman!! absolute genius

@EmmanuelMukaku 9 месяцев назад

IsabeIIe ChIoe Scott is my consuItant, I found her on Bloomberg where she was featured, I looked up her name on the internet. Fortunately I came across her site and reached out to her, you can verify her yourself.

@nokateno Год назад

Tony, are you doing PR reputation rescue for woke businesses now???😢

@rosalindr4975 11 месяцев назад

The company went woke. Very sad. Social credit scores should not be encouraged.

@blackironarts Год назад

Chick-fil-A, now Lululemon - 2 woke business, does Tony Robbins support woke ideology?

@gabrielperez7970 10 месяцев назад

He’s interviewing Chip Wilson not Lululemon. Chip left the company years before it went woke. Pay attention.

@meribefree 10 месяцев назад

CFA is woke? What have they done?

@slflyhi Год назад

I’m watching the video as I type this, but screw this guy. My 14 year old daughter dragged me into Lululemon for dance tights recently. The prices were outrageous, but I bought them anyways. To see that they recently FIRED two of their associates for calling the police after a retail theft lost me forever. Totally opposite values of Dan Cathy and Chick-Fil-A who was on last night. Are you listening Lululemon? I will never step foot in your stores again.

@LanaALaBonte Год назад

I have to agree especially with the timing of this interview! Their clothes have also been found to have toxic chemicals that leach into the body through the skin - your skin is your largest living breathing organ! Choose Cotton, hemp, or linen. We shouldn’t be wearing synthetics!

@luminarylui Год назад

He’s not there anymore lol its not HIS fault

@pitou8271 4 месяца назад

that is true. he's against the direction lululemon is heading now shifting fashion rather than focusing on technical wear.

@chcgostyle Год назад

Well Tony, you've really lost your mojo. Interviewing the man who's company fired 2 girls for attemptoing to stop a shoplifter, how pathetic. They claim their stuff is only "stuff". .. So, if they don't mind letting it get stollen, why bother even selling it at the overpriced price they already sell it at?

@ShadowCaster3214 Год назад

I respectfully disagree with you. What the two girls did was pretty risky and careless. Although their hearts were in the right place, for all they knew the shoplifters they were trying to stop had weapons or accomplices/backup. Anybody willing to steal and risk going to jail is likely unpredictable. If they had a weapon they could have used it out of fear and then that not only would put themselves at risk, but everybody around them too. The firing was a safety thing, why would a company keep employees who have bad judgment on multiple levels? They either didn’t take Lulu’s well known and common rule seriously and completely disregarded it or they didn’t read their own work contract which is their responsibility as Employees. On top of that if there is anyone who needed to understand that it was “just stuff” it was them. They essentially put their lives at risk for leggings bro, of all the things to potentially die for too, over clothes. I used to work at starbucks and they tell us the same thing company wide. Don’t die for the store or the company. Don’t die over a coffee or tea. Companies account for merchandise lost in their yearly budget and expenses so the lost merchandise wouldn’t even have hurt Lulu in the first place. Girls had good intentions but poor judgement at the end of the day IMO.

@anthonyamann2430 Год назад

Yeah, you can’t learn anything from people who fire people, duh.

@chcgostyle Год назад

@@ShadowCaster3214 With respect, I appreciate your approach to your response. I have and MBA and a law degree and I've attended all of Tony's events years ago when they were in person. From a business perspective, these girls are KEEPERS!! They may require additional training so not to do this again, however they clearly know right from wrong and are passionate about their job and the company. Those are rare qualities in todays "turn and burn" work ethic. Now from a legal perspective, had they beating the shit out of the guy or killed him, then termination is what companies do to minmize the legal ramifications of their actions. This is called "vicarious liability". This is how all the "karens" get rich when one employee gets out of line, they sue the company. In this case, that criminal will not be pressing charges against the company they just robbed. The Tony I knew back in the day would have praised them for their heroism and ambition, while cautiously advising not to repeat that again due to the possoble risks it could have brought them. This would be no different than a child running into the street to retrieve the family dog. While the parents will love them for being so brave, they will also help them learn the dangers of their actions and strongly encourage them not to do it again. They would not ground them for it.

@chcgostyle Год назад

@@anthonyamann2430 You're brilliant!! Go back to your Playstatiion.

@anthonyamann2430 Год назад

@@chcgostyle I don’t know if you listened to the whole interview or not. If you did, than you may have missed the part where this guy was kicked off the board and then wrote a letter telling them how they were basically ruining the company. The firing of the girls, literally had nothing to do with him. Who knows what would have happened if he was still in charge. On a personal note, I don’t have a PlayStation, so... back to my PC.