Fishing for Royalties - Who Owes What to Whom in Video Game Coverage 

The letsplayers and youtubers should leave a link to the song or have the entire track list easily available but the artists shouldn't claim royalties as the music is an integral part of gameplay in most situations.

They’re already paid and in a contract.

@@Jay_Sullivan this only started happening very, very recently. I probably asked this question because of an issue with something i worked on. We actually did make our contracts with the correct language, but AI copyright detection was taking videos down anyway. We had to get every record and publishing company and artist to reach out to the AI companies and request to not have videos associated with our game taken down. The issue was resolved but all the companies acted like this kind of thing was major "uncharted territory" to them. I've only talked to one other person who's had a similar deal made and it's for a game that hasn't even been announced yet.

I'm no legal expert but I would assume so. Typically a model is paid by the brand to endorse their product. Otherwise the brand can legally reach out and request the photo be taken down or blurred since their product is trademarked. We see this often in movies/photos where certain brand logos are blurred out. Otherwise there's no reason why this extra step would need to be done. I'm sure there's more nuances but that's my guess

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