Fit First Buy Later - Building a Custom Seven Cycles - GreshFit Bike Fitting 

This is a re-upload from 2019 when I built up a full custom Seven Cycles Axiom SL for a customer.
What is "Fit First Buy" later? It's the opposite of the industry standard which is to sell you a pre-baked bike.
Find your optimum body positioning on the bike via a formal bike fitting, then build the bike with those specs. This is how it should be for premium bikes, and what FFBL is all about.