FNB Changeables Brand Story - Aladia 

Client: FNB
Title: Changeables Brand Stories
Description: We were tasked to help tell the inspirational stories of several ordinary South Africans, who, due to the trials and tribulations of the Covid pandemic, were forced to switch careers in order to sustain their livelihoods.
Through research and social listening, we were able to find incredibly diverse people, with a whole range of interesting stories about their career switches, and through a very carefully considered approach, we were able to use FNB’s #Changeables platform to help bring their stories to life and to use them to inspire our nation and its people to embrace change, to walk boldly into the unknown and to find hope and help in unexpected places.
The campaign was a beautiful testament to the resilience and determination of the human spirit and it was a delight to be able to be a part of bringing that to the nation.
Neo Nomadic was responsible for the Research, Social Listening, Production (Filming), Post Production (Motion Graphics, Edit, Grade & Mastering) and Audio of this project.