It sure seemed like ACNE was less of a problem back then doesnt it? I wonder why? I still remember when I was a teenager and had my first bad breakout, my Grandfather made a big show about how he or his friends never had ACNE, to my whole family. Embarrassing but maybe he had a point.
While WWII beauty routines like this had a lot of sexist baggage, there was actually some logic behind it. Make-up production was limited during the war due to rationing, so it was a good idea to promote the trend of minimal make-up. There was a lot of social stigma against women doing "men's work", but the government needed women to join the workforce so that the men could be sent off to fight. Requiring a traditional feminine appearance from women helped to prevent them from appearing too masculine and thus being stigmatized by society when they took over men's jobs. Make-up regulations also acted as an extension of uniforms. They showed that women were part of a cohesive unit and encouraged women to see themselves as part of a team. Make-up also was a way for women to give the middle finger to Hitler every day. There was a belief, possibly started by the government as propaganda, that Hitler hated red lipstick. Also, the idea that women still had the time to do something as frivolous as putting on make-up took away some of the psychological power of America's enemies. It was a way of showing that Americans were not afraid.
@@SouthernGothicYT I am not sure if your comment was meant to be sarcastic (it's sometimes hard to tell on the internet), so if it was, please feel free to ignore the following explanation. When I mentioned the "sexist baggage" associated with the WWII beauty routine, I was referring to the unfair double standard. Women had to work hard, mentally and physically demanding jobs, but they are also expected to be pretty at all times. Being pretty had nothing to do with their ability to do their jobs and it placed an added burden on women to use their ration coupons and money on make-up and to take the time and effort to conform to the rules. Obviously many women liked putting on make-up, and I don't judge them for it, but the fact that it was required and dictated for them, and not for their male counterparts, is sexist. As I mentioned in my main post, there was a fear of women appearing too "masculine" and the measures taken to prevent this were honestly ridiculous at times. For example, female baseball teams became popular in the US during the War, because there was a shortage of male players. Instead of wearing practical uniforms, however, the female players had to wear cute little skirts, full make-up and perfectly coiffed hair. Their behavior was constantly monitored by chaperones and they were giving lessons on lady like behavior. They were not treated like the athletes they were (many of the players were really freaking good and could have gone head to head with their male counterparts), but rather like stage show performers. The idea that a woman's value and competence is linked to her attractiveness is deeply unfair, so, long story short, yes there was a lot of sexist baggage associated with beauty routines like the ones shown in this video.
Kirsten Paff Wow Kirsten, I'm just going to say... why aren't there many more women like you?? The world would be an awesome place! You have the right mindset! 💙 🙏
Nivea is a vanishing cream that was used in the 40s and still can be purchased today. Other American face creams that were available in the 40s is Ponds and Jergens.
This still follows a lot of U.S military formal wear today. In ASU the Army service uniform, you can wear shades red or tan lipstick, but no eyeshadow and nail have to be 1/4 inch from the free edge and color should be natural. However the hair still need in a proper bun at the nape, no formal updos. You can also you can wear small stud, diamond or pearl earrings.
@@melissalovely8888 "Females are authorized to wear cosmetics with all uniforms, provided they are applied modestly and conservatively, and that they complement both the Soldier’s complexion and the uniform" Red is authorized just if its not too off of your skin tone. I know a lot of follow soldier who are dark skinned and shade or red tint work best for them rather than a light nude.
If anyone is looking for a good true vanishing cream It’s important to note that cold cream is not vanishing cream. Cold cream tends to be very emollient. Vanishing cream although moisturizing has a very different texture. If you are a powder foundation lover like myself, it’s really a godsend product. Vanishing creams were created to grab and hold powder and it does. It also makes application smooth. You also get better coverage with less product. I’ll never use a modern primer again. LBCC cosmetics on Etsy has a fantastic rose vanishing cream. It’s my holy grail product. Lucky Hearts cosmetics has a lemon vanishing cream The lady rose apothecary on Etsy also carry a nice one.
That is gorgeous! I suspect they used a rose or mauve lipstick in the film and not red, because true red showed up black-ish on old film. But then, you hear about reds being "patriotic" in the 40s, so it likely wasn't "wrong." Also, having seen your previous brushout videos, I laughed when you casually achieved a perfect brushout two seconds later. That's a power-move!
They meant that it’s better to be careful, because if you put too much you will look like a clown, but if you put too little, that is always easy to correct. So don't put too much on at once, you can add more later.
You look like a Golden Era Military Lady . Very classy, pristine and definitely “ conservative “. It reminds me of a military movie actress. Thank you Lucy 🥰
think that for many of these young women joining the military, wearing makeup was a "new" thing. They came from small towns, and wearing makeup in high school and such was considered a "NO NO!" Having even basic knowledge of how to apply makeup made this a good video. Also, many women could not afford to go to a fancy store where your makeup was applied and then you would purchase it, much like today fancier stores. BUT, cheaper makeup first came in and it was less of a "sin" now to wear makeup!
Me: is trying to develop an accurate 1940s makeup look. "Don't go for exotic lip shades". Also me:🙄 Seriously though the forties is my fav 20th century decade so this helps a lot!
When I was in the Marine Corps we had make up regulations as well. Our lipstick had to coordinate with the red cord that was on our cover (hat). Also if you had long hair you had to keep it up off of your collar and no rubber bands or hair pins could be visible.
Did you have the makeup class too? They had to use the red lipstick from the black girls box instead of the blonds or brunettes for me. I'm pale and blond but the normal red lipsticks turned bright orange on me. Definitely a no no. Fortunately they still have cherries in the snow, my go to red even today. Semper Fi sister.
It seems like that back then, most ppl took more pride in the way they looked and dressed. Always in their Sunday best! Today we just don't dress up like that and its kinda sad.
When I had long hair, I made two small braids -- one from each temple -- rubber banded them together, and rolled the hair around them, pinning as I went. It was relatively fast and didn't need lots of pins.
I love this roll on you, it's very flattering! The one in the instructional video looks like it may have been done by beginning above the right ear, then rolling and pinning across the back of the neck to the opposite side. There seems to be a decorative curl at the end behind the left ear, which makes me think that this was how it was done. There's probably a big hair rat in there, too, unless our 40s model had huge amounts of long, thick hair!
Definitely a hair rat in the OG hairstyle, because the roll is really tidy and that'd be difficult to achieve without a hair rat (though doing it so could give it a more romantic vibe, and Lucy looks really good with it)
I think those 10 dislikes were people trying to hit the like and missed. Lol. You just look so sweet in your videos. Keep up the good work with good and clean videos.
I wouldn't really call this one size fits all makeup, those of us with blonde eyelashes would look really freaking weird with red lipstick and no mascara
She looks like a pin up girl from the thirties, forties, and/or fifties. Stunning. She looks like she's from a different time... her beauty... her beauty mark... her facial structure. She looks like a goddess.
Interesting fact: As far as I can tell, the soft hat worn with dress uniform has not really changed since WWII, for both men and women. If you look at pictures of women serving during that time, the hat more or less "nestled" between the volumes of hair on either side of the face, and ended before the volume at the back. It was a more flattering look and the hairstyle likely helped keep the hat from sliding off. How today's women in the Air Force or Navy keep their hat in place baffles me. (I'd include the Army, but I almost never see the Army in dress uniform unless it's Westpoint grads in their Greys.)
Great video! I have a suspicion that your lipstick colour was what they meant by "exotic". When I've seen photographs of my grandmothers, for example, from that time, it doesn't really look like they're wearing lipstick, so I think it was mostly very natural colours and I'd imagine that could be the case in the army at the time as well?
If you look at advertising for cosmetics from the 20s to the 50s, virtually all lipstick was red. Pinks, corals, oranges and dark berry colors are what they are calling exotic. That said, their lipsticks didn’t have as much pigment as modern ones so the lipstick often looked less obviously RED.
During the war red lipstick was extremely popular! It was called “victory red” and was meant to boost morale for women in the military and women back home.
As a former vet that served 8 years, unless they changed the regulations (regs) this would be to standard and you could look like this in uniform (ie hair not touching the top of the collar, make-up natural and complementary, nail color natural, etc)
I find it interesting that the woman is designated to the hairstyles and a man to the make-up. I am going to take a guess and guess that the make up artist was Max Factor since he was pretty well known then and I believe he did this kind of thing. But let us remember ladies are make- up must never be to exotic( maybe so racial undertones there) or too distracting after all the men have a duty to fight for our country and us women are only there to take care of them. As always you did a great job! The roll was probably done with a rat to get it to look so perfect. Have a wonderful Sunday!!
Lucy!!!!! You are in Brad Mondo's most recent hairstyle reacts video about bangs. He's a famous hair stylist here in the US 😍😍😍 I saw u and I was like omg that's our girl!
When your skin is so perfect that you can apply make-up without foundation... Is your skin this good by itself, or do you have a highly effective skin-care routin? If it's the latter, please tell us your secret.
Hi I watched one of your videos where you dyed your hair black and another where you’ve let your hair grow out natural,I’ve done the same and really miss the dark but don’t want to permanently change or damage my hair so you probably know and heard of this before but I’m in the process of putting crazy color natural black(it’s in a pink bottle) which will fade to a brown and fade gradually out :) so if you’ve ever wanted too have the black without the damage/roots grow out etc,I thought this would’ve been a fun change and best thing is no chemicals and it’s conditioning :)
i see you for the first time nie and i looooove Tour channel...go on With this old tutorials...i am a hairdresser and do cosmerics/make ups too and its so interesting to see, how different the styles were in every chapter oft time...greetings from Germany...
You look like my Mom in old pictures. She was a waitress during the war at a diner in New Jersey near the Bethlehem Pa steel mill where she met my Dad and my uncle. Dad's pal married Mom's sister.
Your hair looks absolutely beautiful! (9:10) I would love to have wavy hair like that, but sadly, my hair won't hold a single curl for more than five seconds 😢
