Food Theory: Corona Wants You To RUIN Your Beer! 

The secret message that he talks about during the sciencey part is a code, when you put all the letter's 3 steps ahead of where they are (ex:w=t) you get: "this is indeed a secret message" I was hoping for another arg, but this was a fun use of 5 minuets

As a chemist and beer lover, I once attended a seminar on this very topic. If I remember correctly, Corona does in fact rely on light induced skunkiness to improve the taste, in normal beer there is a compound that reacts with the 3-MBT that leads to an awful taste. Basically Corona prevents that from happening however while the taste improves the scent does not. In some cases it can smell like cat pee, this is why Corona is always marketed with a lime wedge, the lime is intended to mask the scent of the skunked beer.

"No no no no no, I could be convinced." This is hands down my favorite intro to a video.

The way he immediately had the beer hat on with two cans in hand was perfect

“Corona wants you to ruin your beer” *gets a corona ad*

This reminds me of the good ol days where Tik Tok was just a song and Corona was just a beer.

If Corona's taste is actually made with skunking in mind, that's kind of genius.

Brewer here, so temperature does change taste but its perceived taste. At colder temperatures your tongue can't taste as effectively and you get less flavor, that's why many Corona drinkers find that colder beer tastes better. The chemical reaction is still there from being lightstruck, but you can't perceive that flavor as well. Mat touched on this a bit, some beers are designed around the skunkiness, Corona and Heineken are examples, they chose clear or green glass because those are less effective at filtering sunlight. While most beers use brown glass or cans, which is much more effective at filtering that light, thus preventing that chemical reaction.

Matpat sounds suspiciously like a supervillain in this one. Between the dungeon, the bribing, and the gun.

Dang, MatPat talking about beer? His inner dad is really coming out now.

“No, no, no, no, no. I can be convinced.” That’s solid gold. The look on his face was priceless. I absolutely love the content here as well as on Game and Film Theory. Some of the best channels on RU-vid. Keep up the fantastic work, team!

As a mexican I feel honored that Modelo and Corona beers were involved in this ex-beer-ament

Mat: “I need you to drink a lot of beer. Its fine if you don’t want to do it.” Luke: “You had me at ‘beer’ my good man.”

Round of applause for Luke, carrying this episode with style

...I got it. Copper glass is *the* type of glass bottle to use when you want to avoid skunking. when used as an additive to the glass, metallic copper turns glass a reddish color, which blocks out short wavelengths, and the copper can pull the sulfur away, removing the skunking when it does happen. Only problem is, copper is becoming rather pricey.

Hey Matt! I've always been told that coffee is the go-to for a bad hangover. But is there a way to prove what would actually help a hangover? How does alchohol invoke a hangover? and what foods or beverages would actually combat the symptoms? Do you consume the cure before or after you drink? Does coffee actually work or is there a better way? And if there is, how would you figure it out?

The code at 3:00 says “THIS IS INDEED A SECRET MESSAGE” when put through a +3 Cesar Cipher

"When their powers combine, they ruin beer." -Matpat, 2021

So I have a theory idea: When I shop at Walmart, I notice that the checkout beeps from the machines seem to be tuned to a tritone (one of the most unsettled and dissonant intervals in western music harmony) This is mostly consistent across locations and I'm wondering if this is intentional to make guests unsettled in the checkout to encourage them to move faster. Thank you!

luke is really making sacrifices in the name of science! a true pioneer, mats lucky to have such a dedicated team member

“AND WHEN THEIR POWERS COMBINE…. they ruin beer” - mat pat 2021

0:17 Luke went from absolute shock to calm and collected real quick

The secret message is literary "this is indeed a secret message" in Cesar's cipher (+3)

5:30 was golden!!! XD

Imagine being someone who thinks Corona beer causes the coronavirus

Can y’all do an episode on the five second rule? Like how accurate it is? I know it’s probably not I’m just super interested in the science of it :) love all the food theory vids!!

Luke: *drops two cases of beer on the counter* Clerk: having a party, tonight? Luke: hahaha no.

Don’t know if anyone else has ever had this happen, but I had to go on 3 years probation and couldn’t smoke any herb. One day I drank a slightly skunked corona with no lime and it tasted just like a fresh hit of skunky green. Have been in love with that beer ever since.

"WHEN THEIR POWERS COMBINE... they ruin beer."

Matpat can make a theory out of ANYTHING. Us theorist going be saying "Theory: How does Matpat Come up with theory's?"

So now that you've released an episode on alcohol, I would suggest you do a Food Theory on best place to sit in a restaurant. There would be fun to talking about sitting at the bar vs a table, and how bartenders have power to send you free things through comp tabs that servers need manager permission to send, how sitting in front of the "service bartender" means you'll probably get worse service during rush hours, but if you have more questions about the food itself, the servers will likely know more about it because often their responsibilities include food running.

Congratulations MatPat, you have made your videos so fun and interesting that someone who is deathly allergic to ethanol (my throat will literally swell shut if I'm exposed to even the fumes) just watched two videos about alcoholic beverages. I'm impressed.

I’d like a theory of how Luke can have a child without leaving the writers dungeon

When you get to leave the writers dungeon and get paid to drink beer: UNLIMITED POWER

MatPat: If you're not up to it, I can get ano- Luke: **I CAN BE CONNVINCED**

"When their powers combined, they ruin beer." That was way too funny XD

"If you could just go and text your ex" "What?" Bro I'm weakk

That cold open was amazing. "No no no no I can be convinced" 🤣🤣🤣🤣

The secret message is in ROT 23 and reads "This is indeed a secret message" Thank you Matpat

The secret message reads when put through a Caesar cipher with a shift of 3: "THIS IS INDEED A SECRET MESSAGE"

all beer types be like: best in the shaddow and then Corona is like: TASTE THE SUN

Oh yes Mat "This is indeed a secret message" is definitely a cool secret message 😃👍

I like how mat is slowly becoming the antagonist of his own channels

I LOVE seeing the other members of Team Theorist in these videos, really giving them a bigger spotlight than they would ever get otherwise.

VIDEO IDEA: Find out how much ice is needed for a starbucks drink to not get watery, but to also have a good drink to ice ratio.

“No No No No No, I can be convinced!” Best line ever lmaooo

Ran the secret code through a Ceaser Shift decoder and it came back as "THIS IS INDEED A SECRET MESSAGE" Fun!

MatPat, your humor is aging like a fine wine xD Each video gets a solid "OMG xD" with me tipping out of my chair at least once. Well done

Just an additional point matt pat, it would make sense for a company whose marketing strategy relies on sunlight to have their team of mixologists determine a way for the beer to taste good in the sun.

I’d be curious if, over a larger sample size, most people like a “sun kissed” Corona over a dark one.

“Ex-beer-emints” Your dad jokes are getting worse every day, Matt.

Honestly, I never knew there was so much science in the choice of beer bottle colors, that’s nuts! :)

Was always more of a cider guy personally. Kind of want to try this experiment with Guinness sometime though.

amazing. i’ve grown to really love corona extra during this pandemic and i find this episode to be fascinating. don’t text your ex, let them text you and leave them on read because you deserve better king!

“this is indeed a secret message” thanks mat, i couldn’t tell

Luke must be such a happy addition to the channel. I laughed so hard it hurt my stomach when you pulled a gun on him saying "acknowledge how funny I am- -thanks"

I saw Luke was one of your writers a while back. I’m glad to see he’s doing well and hasn’t left the RU-vid sphere completely. It was good to see his face again :) Edit: referencing his old channel BaratsAndBereta. It’s a gold mine.

The secret message says " this is indeed a secret message" Caesar Cipher, with a shift of 23

“Corona wants you to ruin your beer” Me who doesn't like beer: “I have no such weakness”.

The corona result did bring up an interesting point. Which is that corona actually has no flavor. I'm convinced corona is just normal beer mixed 1:1 with water

The secret message is, "This is indeed a secret message."

now, as an avid beer drinker and home brewer, and basically knower of all things beer, there's a lot here that isn't mentioned, and that Matpat probably just doesn't know. First off, canned beer is not necessarily worse than bottled beer. It's true that it can take on a metallic taste, but beer cans are actually coated to prevent that from happening. So if you have a metallic tasting beer from a can, that beer is most likely old, and that coating has worn off. I've had plenty of canned beers over the years, and have only ever had 1 taste metallic. (Miller Lite, 28oz can. Haven't touched the stuff since.) So a fresh canned beer a lot of times may be the way to go. Now, as a brewer, though, you come to understand that there's a lot of factors that alter a beer taste. For example, bacteria can make a beer turn sour. That is actually why the process of pasteurization was developed. Even so, brewers actually sometimes purposely sour their beer. Not getting on the topic of sours, Guinness is made by brewing a full batch of beer, separating 1/4 of it, to let it sour, and then they mix the remaining 3/4 with the soured beer from a previous batch. Also, there's factors such as brewing temperature, serving temperature, and even the place where the beer is brewed, that can alter the taste of a beer. First off, beer is supposed to be served around the temperature it's brewed at, so around 55 for ales, 45 for lagers. (Pilsner is a type of lager.) So essentially when you chill a beer to the temperatures that we tend to drink them at, you ruin the taste. As for area, again, Guinness. If you get a traditional Guinness stout on tap or from a can, it's made in Ireland. However, if you get a Guinness from a bottle here in the US, it was made in Canada. The two, if you drink a lot of Guinness, are almost like drinking completely different beers. Now, as to why people prefer certain brands of beer skunked, as opposed to unskunked, the reason is nostalgia. These tend to be very old brews that have always been sold in clear glass bottles, and have always been consumed skunked. So even though we can increase the quality by using brown bottles, or canning them, or selling them in boxes, those sales would suffer dramatically, because the older people who are used to drinking these beers would stop buying them, and in turn, they would not gain any new customers, because their kids would not buy the beer, because they've never really seen it, and therefore don't know it exists. For the bigger brews, such as Corona, Sol, Modelo, and Heinekin, this really won't hurt them, because these brews are everywhere, and are also parts of some of the biggest brewing conglomerates in the world, but for a smaller brewer, such as Innis and Gunn, they would most likely shut down.

Dang, I like Luke. He's very funny! Please, keep bringing on researchers in videos, as long as they comfortable with it, of course!

Hmm I've never had this issue. The beer definitely doesn't last long enough to change taste. Once I crack one open it's gone in less than 5 min and the others are kept in an ice chest. Leaving a beer for 10 min in the sun I would be more put off by the warmth of the beer than the taste anyway. I like corona because of that slight skunky taste.

"Is Corona playing 4-D chess here?" Delta Variant- *Laughs hysterically in 5-D*

Me who doesn't drink beer: "Don't have such weakness"

Oh, Morning Mtg and Afternoon Mtg means meeting, here I was thinking Matpat plays Magic the Gathering through zoom with his team...

I definitely like some of my beers to be a bit skunky. Corona and Heineken come to mind. You adding Pepe Le Pew imagery is only reinforcing this for me.

MatPat: "The word corona comes from the outer most ring of plasma on the sun which gives it a ring-like crown" Me: Corona is crown in Spanish :v

Luke: Does that mean I can leave the writer's dungeon?

Didn't recognize luke with his beard remember him fondly from the early days in baratsandbereta glad he's still doing well

3:01 This is indeed a secret message

MatPat: It's an experiment Luke: still free beer tho

“I could be convinced” xD

Mat's character pulling out a weapon caused me such confusion and concern

Two comments from someone with experiance in beer production: 1) Temperature is relevant, because chemical reactions happen faster the highter the temperature. So on a hot summer day beer would skunk faster/more than on an equally sunny but cool day. 2) Some beer producers use linings inside there clear bottles which block out a portion of UV/red light. Therefore the experiment comparing differently collored protections is not a good way to measure the influance.

Miller High Life literally doesn't skunk though. It is made with stabilized hop compounds specifically to prevent being lightstruck in the clear bottle.

Hey Matpat, I think you should do a theory on Jollitown, it features Jollibee fast food mascots, I need to know how a shooting star can spawn 4 children from statues. Idk if this should go on film theory or what. Fun fact, someone made a Fnaf fan game based on Jollibee.

I gotta say: loved the use of zoom in the cold open, that was F-U-N-N-Y

The secret message text at 3:01 reads "Wklv lv lqghhg d vhfuhw phvvdjh", which in ROT-23 translates to "This is indeed a secret message". To decrypt it, shift the letters 3 spaces back. For example, d 3 spaces back is a.

Tell Luke I love him and I’m using “I can be convinced” from now on 😆

"I'm sure one of the researchers would be more than happy to--" "No, it's fine..." (dancing inside)

I love how when Matt was talking to Luke about the experiment, even though he probably likes to drink beer, he was still asking and making sure he was comfortable with it

As a chef who also brews, and does some distillation - I've a copper rod I use for this. Just gently stir, or even let it sit in the bottle shortly, with the rod. It removes the skunk, and adds little to no copper flavour, as it isn't dissolved into the beer, and not against your lips. You can also use a Moscow Mule copper straw as the rod.

“Skunked” = “Azorrillada”. You, my man, have earned my eternal like.

I've been watching a lot of NileRed lately and Food Theory uploads a chemistry vid. Blessing.

"This is indeed a secret message", unless I used the wrong equation and got the right answer, a Caeser Cipher with a shift of 3?

Its was like promethius stepped down from his power to give wholesomely, man in their caves into light and freedom.

Honestly that intro and the bit of mat "asking" luke to acknowledge his joke were great.

"You win this round corona" is the perfect way to discribe 2020

I'm just going to say, I feel like you could make one of the "O's" in food theory a donut and that is where the bite in "Food Theory" would happen at the end of the intro.

“I can be convinced 😧” I wheezing😢

Oh my, my dad passed away a few months ago and corona was his favorite beer, thank you for the memories that came back to me and for making me laugh. As always great video

First Dan, now Luke. Are we gonna see more and more of the staff in the limelight? Because I am all for that!

Go to 4:14 for context Vro, Photoshop Matt pulling a gun on Photoshop Luke is the farthest I’ve seen them take a “please laugh joke” and I’m loving it. Totally caught me off guard

At 6:26, blue and ultraviolet light are considered to be high frequency light (in comparison to the rest of the visible spectrum). Frequency and wavelength are inversely related: Wavelength is the distance between individual wave fronts, while frequency is the rate at which the wave fronts propagate past a point; consequently, the product of the two quantities is the speed of the wave, which in this case is the speed of light. On a related note, the energy of the individual photons is proportional to the frequency, which explains why these higher frequencies interact more readily with the system.

Idea for food theory: how many calories would Santa Claus be consuming by eating all the cookies and milk left out by the kids?

"luke gets payed to drink" "no no no no no, i can be convinced, while having 4 beers on his body"

Thank you for uploading this video Food Theory! Ive always been wondering and had plenty of hearsay about light/heat thatll affect beer etc but this video gave me a clearer picture. Thank you again and special props Luke for taking one for the team to drink so many beers for the name of science! Rare to see a man so dedicated to the pursue of science whilst day drinking.

Honestly I'm loving seeing more of Team Theorist in these episodes