Former Nike Exec Responds to GENIUS Marketing at the Olympic Trials

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Bandit Running's UNSPONSORED Project just pulled off one of the most genius sports #marketing tactics at the US Olympic Trials for Track and Field.
They did it by playing their own game: not Nike, not adidas, not On or Hoka's game, but by playing their own.
I will teach you about the UNSPONSORED Project by diving deeper into what makes it so great by using Sports Marketing & #branding Principles that YOU can learn and implement immediately.
We will cover the #sportsmarketing Landscape today, WHAT the Bandit Program is, WHY it's so effective and HOW they've captured people's imagination...
Whether you're building a personal brand or working on your own brand, this video will help you do so more effectively!
Courses:
How To Land a Dream Job in Sports Marketing:
www.jordanroge...
Branding & Blessings:
www.jordanroge...
Instagram:
/ jordanrogers

Опубликовано:

4 окт 2024

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Комментарии : 85

@banditrunning 3 месяца назад

🎯🎯🎯🐐

@JordanRogers2626 3 месяца назад

Yall are killin it! 📈

@MANI-ee7vr 3 месяца назад

As a business administration student currently and soon to be business owner I really enjoy this this . I will be making a sensory friendly activewear brand / year around clothing brand

@JordanRogers2626 3 месяца назад

Ah, love to hear it!

@Sam-bh3ds 3 месяца назад

Nice points! wow you nailed it. Bandit was the one brand that I remember from the trials.

@JordanRogers2626 2 месяца назад

amazing!

@thecigardon 3 месяца назад

Always kills it. Worth the 15min entrepreneurship edu-macation lol seriously. Appreciate all your goodness and sharing the story of how you deliver it.

@JordanRogers2626 3 месяца назад

Thx so much, man! Trying 👊🏼

@ItsAVZfromCR 3 месяца назад

Dude amazing information summed up in 15 minutes. Love it!!

@JordanRogers2626 3 месяца назад

@@ItsAVZfromCR I try! Thank you!

@elliottchard 3 месяца назад

the more you dove into it, the more genius the program sounds

@JordanRogers2626 3 месяца назад

@@elliottchard I agree! There’s levels to this. Thx so much

@philipsimmonds1103 2 месяца назад

Is dove 🕊 a word

@loretoayala5236 3 месяца назад

loving this new deep dive format. Love your content!! Keep it up👏

@JordanRogers2626 3 месяца назад

THANK YOU

@blazedesign586 3 месяца назад

This was sooo good! It's great to hear another person's perspective on this complex topic of marketing and branding.

@JordanRogers2626 2 месяца назад

thanks so much!

@faithbasedfitness6512 3 месяца назад

Thanks for the branding lesson, Jordan! I’m definitely going to check out your content on personal branding.

@JordanRogers2626 3 месяца назад

@@faithbasedfitness6512 so glad to hear it!

@TwitterasX 2 месяца назад

You are great at making hard to understand marketing prioncipals simple for average viewers. Your channel will explode sooner or later!

@JordanRogers2626 2 месяца назад

@@TwitterasX thank you! 👊🏼 I’m just an average viewer as well. 🖤

@civilgod 2 месяца назад

Wonderful breakdowns thank you

@JordanRogers2626 2 месяца назад

@@civilgod you got it!

@JordanRogers2626 2 месяца назад

@@civilgod you’re welcome!

@iammars142 2 месяца назад

Welcome to YT. Been following you on IG for a while. Didn't know you were posting longer form over here. Great stuff.

@etapepartners 2 месяца назад

its why Google only has 13 words on their home page. that goes back to the late 90's when homepages had so many ads ad banners it was all a blur. Google went the opposite direction and stood out for being sparse

@brooklyngillespie 3 месяца назад

Love this video! I went to the trials as a spectator 🤩It was so surreal in that new stadium. I remember when Nick Symmonds tried putting fake tattoos of his sponsors' logos.

@JordanRogers2626 3 месяца назад

Ha! Gotta look that one up!

@nickcarson466 3 месяца назад

So good man! Really appreciate you bringing the great work @banditrunning is doing to my attention!!

@JordanRogers2626 3 месяца назад

@@nickcarson466 you got it!

@bmx_dreaming 3 месяца назад

Wow, so much game in a single vid, what I see and confirmed by the BANDIT project. The vail has been lifted, brands will be forced to be authentic and be apart of something bigger then their products etc. Enjoying your longer vids Jordan, tapping in from Houston.

@JordanRogers2626 3 месяца назад

yoooo, thanks so much for tuning in! You're exactly right. Texas Forever.

@bmx_dreaming 3 месяца назад

@@JordanRogers2626🇨🇱🇨🇱🇨🇱

@elizabethlo9626 3 месяца назад

I’ve been so into Bandit’s moves lately, especially Joe GREER’S photo campaigns - it makes running look so f’ing cool. Like you said, I think it taps into the run club idea, but in an elevated way (distinct from the fun OV feel). Haven’t had a chance to but their clothes but would love to try it. I’d love to see you talk about Janji, mostly bc I love their gear!

@JordanRogers2626 3 месяца назад

note to self. Thanks so much!

@therjscott 3 месяца назад

Loved this video Jordan, keep em coming!

@JordanRogers2626 3 месяца назад

Thx RJ! I’m working on it 📈

@Mallymall.7333 3 месяца назад

Great content.. very informational, thank you.. much love..

@JordanRogers2626 3 месяца назад

thank YOU!

@nickwest0607 3 месяца назад

Great coverage and a deep learn for me!

@JordanRogers2626 3 месяца назад

So glad you learned from it!

@orenmeetsworld 3 месяца назад

Mans about to dominate RU-vid

@JordanRogers2626 3 месяца назад

thanks for leading the way, brother!

@dre7865 3 месяца назад

Dope move and story

@JordanRogers2626 3 месяца назад

Thx for tuning in!

@mattcummings4668 3 месяца назад

Love it my dawg!

@JordanRogers2626 3 месяца назад

Thx brother!!

@Mrinal_Ishu 3 месяца назад

It is an interesting story about Bandit. Makes me wonder what keeps brands in other markets (countries) from taking on this approach? If I'm not wrong in understanding, it seems this action is an underrated way to build brand loyalty & increase sales via low-cost, high-penetration marketing at local levels (all with great PR potential).

@JordanRogers2626 3 месяца назад

It's fundamentally opposed to the way most brands do marketing & branding! Tough for ppl to do.

@nicholasrinemhota7424 3 месяца назад

Another one! 🔥🔥🔥

@JordanRogers2626 3 месяца назад

appreciate it!

@bencook9989 3 месяца назад

This channel is 🔥

@JordanRogers2626 3 месяца назад

Appreciate that!

@patrickbark5464 3 месяца назад

Class is in session! Awesome analysis. Long-form > short-form. I hope the next generation interested in working in sports marketing finds this channel quickly.

@JordanRogers2626 3 месяца назад

thank you, brother! That's the goal. Always appreciate the support.

@timothyrossi987 3 месяца назад

So good 🙏

@JordanRogers2626 3 месяца назад

Yall keep up the great work 👊🏼

@peteypobbs8065 2 месяца назад

im curious how you all track how capturing the most visible athlete translates to money? as a physician and scientist it seems like a hard thinng to know what amount of sales of a particular product is due to effective and active marketing, and which can be attributed to other passive outside forces such as general interest in running secondary to the olympics and others?

@JordanRogers2626 2 месяца назад

lots of factors, but it's generally a part of demand creation and there's a market rate. Companies know that ppl want to emulate their favorite athletes, so it's a lot of art versus science.

@stuboyle666 2 месяца назад

Hey, great video. I'm interested in a discussion of all these athletes who have completed their college running but continue to run in their collage kit at the trials. Parker Valby from Florida is a perfect example. I presume that Parker and Nike are in negotiation but is Nike taking advantage of her when she continues to run in her co-branded Florida/Nike kit?

@JordanRogers2626 2 месяца назад

Nike signed her last year. NIL is now a part of the equation where athletes can sign endorsement deals while still in college!

@stuboyle666 2 месяца назад

@@JordanRogers2626 Yeah, I'm aware of that but seems like Nike is taking advantage of the situation now.

@JordanRogers2626 2 месяца назад

@@stuboyle666 ahhh, i don't think so bc she would be in a Nike singlet otherwise. It would prob be better for them if she was NOT in FL gear, so they could push their key products.

@elishadizon7456 3 месяца назад

Good video but these tik tok word by word captions are annoying. Although I understand they’re good for engagement and makes it easier to cut into shorts. Keep up the content 👍

@JordanRogers2626 3 месяца назад

tough to please everyone all the time! Video 2, so I'll keep getting better. thx for checking it out

@jordvnjohn 3 месяца назад

@@JordanRogers2626 Personally, I enjoyed the captions haha it kept me focused! Keep going Jordan 🤝

@Nyc_finest 3 месяца назад

Love this content ✔️ Do you offer any one on one advisory sessions ? Where can we sign up for the workshop ?

@JordanRogers2626 3 месяца назад

Links are in the caption for both, but here's the Branding Workshop! www.jordanrogers.xyz/store/p/branding-and-blessings

@JordanRogers2626 3 месяца назад

one on one sessions can be booked here: www.jordanrogers.xyz/consulting

@runnerup9786 2 месяца назад

Non branding only works as a start up company...imagine if they all wore plain black in 10 years. Then it goes back to your question..how do you stand out?

@TheRunLife 2 месяца назад

Interesting topic, but just couldn’t stick with the video because of the incredibly annoying captions.

@KyleJNielsen 3 месяца назад

💪💪

@JordanRogers2626 3 месяца назад

thx, Kyle!

@timwest13 3 месяца назад

👏

@JordanRogers2626 3 месяца назад

Keep up the great work, brother

@tshedzamagugumela785 3 месяца назад

What would Bandit's next play be? Ultimately they'll want to leverage the success of campaigns like this to grow their share of the market, no? Or do you think this tactic is still going to have relevance in a year or two?

@JordanRogers2626 3 месяца назад

Could be a feeder system for future athletes. Baby steps to full Olympic stage.

@mtuflani 3 месяца назад

How does bandit make money?

@gabriella0128 3 месяца назад

i know this can’t be the only thing, but if you browse their website, almost all of their (expensive) running clothes are sold out. their pieces are $70-100 😅

@mtuflani 3 месяца назад

@@gabriella0128 Thanks for the info. 😅