REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content.
Key Takeaways
00:37 - What Founder-Led Marketing means for 37signals
02:43 - The journey to finding the authentic voice of the brand
09:24 - Why paid advertising doesn’t always work as intended
16:50 - The love/hate relationship of posting content
27:19 - There are different decorums for different platforms
Links and Resources
Saddleback Leather Company - • How to Knock Off a Sad...
Books by 37signals - 37signals.com/...
Sign up for a 30-day free trial at Basecamp.com
Once. com - once.com/
Campfire - once.com/campfire
HEY - www.hey.com/
The REWORK podcast - 37signals.com/...
Let's be social!
Twitter: x.com/37signals
Tiktok: / 37signalshq
Instagram: / 37signalshq
Newsletter: www.basecamp.c...
Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on RU-vid and X.
If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.
6 окт 2024
