[FREE Masterclass - Hindi] Craft of Creating Iconic Brand Campaigns with Aarti 'Sorted Girl' Samant 

In this episode, I have a good friend of mine, Aarti Samant, she unravel the secrets behind India's first globally viral campaign - the HunnyBunny song for Idea, understand the strategy of the Big Bazaar Smart Search campaign, and explore how Aarti managed to sell over 1000 flats in just 6 hours on Facebook Live. We also discuss her groundbreaking work in creating the first-ever Instagram story web-series and driving massive revenue from "Sabse Saste Din" sales.
Aarti's journey and her approach to branding and marketing are nothing short of inspirational. Whether you're a budding marketer, a business owner, or simply someone fascinated by the power of effective branding, this episode is packed with valuable insights and real-world examples.
Timestamps
0:00 - 1:05 (Podcast Summary)
1:06 - 2:19 (What can you expect from this episode)
2:22 - 10:24 (Hunny Bunny Campaign)
10:25 - 19:08 (Branding)
19:09 - 29:14 (Branding Example - Salon | Purpose | Brand Identity)
29:14 - 32:29 (Different content formats)
32:30 - 57:24 (Community & Brand Building)
57:25 - 1:12:11 (Basics of working on a campaign from scratch)
1:12:11 - 1:13:01 (Various campaign case studies)
1:13:02 - 1:23:42 (Tata Value Homes Campaign)
1:23:44 - 1:32:40 (1st ever web series on Insta Stories | Pujo Love Story Campaign)
1:34:44 - 1:39:06 (Big Bazzar Smart Search Campaign)
1:39:06 - 1:45:41 (Big Bazaar 24 hour live campaign)
1:45:41 - 1:49:44 (How to track ROI of a brand campaign)
1:49:44 - 2:00:25 (Festive Season Campaigns)
2:00:26 - 2:07:22 (What’s Sorted)
2:07:23 - 2:11:14 (How to deal with criticism)
2:11:14 - 2:26:07 - QnA
Connect with Aarti on Instagram : thesortedgirl
Connect with me :
Piyush’s LinkedIn profile: www.linkedin.com/in/thepiyushkukreja/
Piyush’s Instagram profile: thepiyushkukreja
About Me (Piyush Kukreja):
I am Piyush Kukreja, the founder and CEO of PK Digital, a performance marketing agency that specialises in helping D2C and Edtech startups scale profitably to 8/9 figures using Performance Marketing and funnel optimisation.
With over 6 years of experience and a team of experts by my side, we have generated over 5M USD+ for our clients and have become a trusted partner in their growth journey.
In addition to running my agency, I am also an international keynote speaker, international best-selling author, and host of the #1 Hindi digital marketing podcast, The Piyush Kukreja Show, recommended by India's top digital leaders.
I have also been featured in top magazines like The Print, Zee5, Lokmat, and The Week.
If you're a startup founder or CXO looking to scale your startup to 8/9 figures profitably, let's connect and discuss how we can make it happen.
Visit my website www.piyushkukreja.com and connect with me on LinkedIn to learn more about how I and my team at PK Digital can help your business grow.
Connect with me :
Piyush’s LinkedIn profile: www.linkedin.com/in/thepiyushkukreja/
Piyush’s Instagram profile: thepiyushkukreja
You can also reach me at my email - hello@piyushkukreja.com