In this episode, Shamika Haldipurkar, the founder of d’you, offers an inside look at the complexities of the skincare industry and what it takes to build a brand in a market overwhelmed by information and trends. She shares how d'you is making a difference with thoughtful formulations and transparent messaging, tackling misconceptions around skincare ingredients. From the development of the Hustle serum to navigating the ever-evolving beauty landscape, Shamika talks about the challenges and triumphs of growing a brand that puts education and efficacy at the forefront.
If you're looking for an engaging discussion on entrepreneurship, the skincare industry's future, and how thoughtful leadership can shape the next generation of businesses, this is for you!
Stay tuned for more such conversations, only at Mesa School of Business!
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0:00 Introduction
2:23 Shamika’s Journey
5:37 Funding d’you
7:35 Finding Brand Positioning
9:43 Importance of R&D
11:30 Building a Social Following
13:37 Risk Taking in Innovation
16:29 Building a Brand Voice
20:16 Unit Economics of d’you
#SkincareIndustry #Entrepreneurship #D2CBeauty #BrandBuilding #Leadership #BusinessEducation #DyouSkincare #ShamikaHaldipurkar #VarunLimaye
18 сен 2024
