📍 In this episode: 0:00 - Introduction 1:20 - Starting in partnerships 5:00 - How partnerships are different from alliances and communities 7:50 - How #businessdevelopment and #channel sales have evolved into platforms and ecosystems 11:00 - What is a partner #ecosystem [really] and what are key principles of developing one? 16:40 - How AWS builds its partner ecosystem? 20:00 - Which best practices you can learn from AWS to succeed in partnerships? 23:00 - Minimal Viable partnerships - how to start in partnerships with minimal efforts. 26:00 - Goals, KPIs and market testing in partnerships.
