We're buying more clothes than ever, but it's not all fast fashion. More than half of 25- to 34-year-olds buy secondhand or vintage clothes, and resale apps such as Depop, Stock X and Vestiaire Collective are tapping into the millennial and generation Z market. But if people are buying secondhand they're not buying new. Grace Shutti investigates how the fashion world is responding
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Sources:
Mintel UK Fashion and Sustainability report ► store.mintel.c...
Thred Up 2019 resale report ► www.thredup.co...
How are Gen Z shopping for fashion? ► www.drapersonl...
Depop economics: social media, social currency and the resale revolution ► www.thedigital...
Britain’s thrifty young fashionistas: more than half of 25-34-year-olds buy second-hand clothes ► www.mintel.com...
Further reading:
How Clothes-Swapping Became Chic ► www.vogue.co.u...
Rental And Resale Are Hot. But Sustainable Fashion Needs A $30 Billion Investment Behind The Scenes ► www.forbes.com...
All change?: London fashion week launches first ever swap shop ► www.theguardia...
There’s never been a better time-or more need-to buy your clothes used ► qz.com/quartzy...
15 сен 2024