This Halloween we’re exploring the ghostly remnants of early Levi's® advertisements. These faded, hand-painted ads once adorned buildings across the American West, promoting Levi's® overalls-the original name for our 501® jeans. In this episode, we learn about how the Levi's® brand first got the word out, from flyers and catalogs to colorful bold building signs in the 1920s. We highlight ghost sign locations in Eureka, Utah; Woodland, California; and Dayton, Nevada. Along the way, we connect these signs to local history and even to Hollywood celebrity Marilyn Monroe who wore Levi's® in her final film shot in Nevada. Despite the advent of billboards, some signs have endured the test of time, so, if you're on a road trip in the American West, keep an eye out for Levi's® ghost signs.
Join Levi’s® Historian Tracey Panek as she recounts these eerie remains of Levi's® early ads.
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11 окт 2024
