Ever wondered why you can't put down your phone or why certain apps are so engaging? In this video, we uncover the secrets behind habit-forming products using Nir Eyal's "Hooked" model. We'll break down the four stages of the hook: trigger, action, variable reward, and investment, using real-world examples like Hot Wheels and Kinder Joy unboxing to show you how these principles are applied in product design.
But that's not all! We'll also dive into related UX concepts like the Ikea Effect, which explains why we value things we create, and the "Don't Make Me Think" principle, emphasizing the importance of intuitive design. By the end of this video, you'll not only understand how products hook users but also gain valuable insights to apply to your own UX design process.
Timestamps:
00:00:00 - Introduction
00:01:22 - Hooked Model Explained
00:04:28 - Learn How Variable Rewards Work
00:05:19 - The Ikea Effect: Why We Love What We Build
00:08:15 - Don't Make Me Think Principle: Keep Your Designs Intuitive
00:10:34 - Kinder Joy Unboxing
00:14:06 - Outro
22 июн 2024
