The skincare brand No7 today announces the launch of Pro Derm Scan; a game-changing new diagnostic service which will give customers personalised, accessible skincare and cosmetic recommendations.
The new No7 Pro Derm Scan service uses a hand-held diagnostic device which analyses both skin condition and skin tone. This technology combined with the expert advice of the No7 Beauty Advisors, is the first and only service of its kind to be available nationwide, providing free skincare analysis for Boots customers with a dermatologist-grade device.
The launch follows research conducted by No7 on 2,000 UK women1 which found that 75 per cent of women only use a third of their skincare and makeup with a further 86 per cent confirming they have bought a skincare product only to try it and find it doesn’t suit their skin.
The technology, powered by Canadian tech firm Fitskin®, captures images of the skin at 30 times magnification and uses machine learning technology to evaluate the results. Suitable for all skin tones, No7 Pro Derm Scan recreates the controlled setting of a scientific laboratory to analyse skin, providing highly accurate images and measurements. The tool is designed to deliver high-resolution scanning that can detect subtle changes to the skin and skin features smaller than 0.02mm (five times smaller than a human hair) before they become apparent to the naked eye.
How it works
The Pro Derm Scan device has three key functions - a hydration sensor, a magnification lens, and multispectral-lighting. These functions are essential in order to conduct skin and skin tone analysis above and below the skin’s surface while working on all skin types.
HYDRATION SENSOR: the highly accurate capacitive sensor measures hydration above and beneath the skin’s surface providing an accurate measure of the water present in the top layers of the skin.
MAGNIFICATION LENS: the 30x magnification lens detects skin features five times smaller than a human hair. It is 1000 x more powerful than the human eye.
MULTISPECTRAL-LIGHTING: it is built with 12 LED lights, including cross-polarized lights (which see beneath the skin surface) and blue/UV lights which are used to illuminate skin consistently from scan-to-scan, creating a precise lighting environment. This means store lighting does not impact the results at all.
#Boots #No7 #ProDermScan #ClaudiaWinkleman #TessDaly
4 апр 2022
