Bravo to their media team! Thank you for highlighting the few that saw this as an opportunity to connect and make it positive! Love the nod to routine skincare as well!!!!! Don't forget your SPF
They stole the idea from a tiktoker (shavarinaaaa) and gave absolutely no credit or compensation, the media team deserves nothing but harsh words for stealing a black woman's idea in black history month at that
Well, at least they’re promoting interracial (presumably) marriage (which, btw, we still illegal - in a U.S. state, Alabama, just ~2 decades ago!?) and with a “black woman” to boot. You didn’t see that in a *any* commercial til ~1 decade ago.
It's hardly similar and I'm sorry but that tiktoker lost sympathy when she pulled the race card and said it should of been a black dad and daughter not a dad with a biracial daughter@@kmaezz
@@Jayariee and that's the exact reason why she deserves no sympathy. Stop making everything about race and the girl hardly has a following so I highly doubt cetaphil saw her tiktok. What this girl did his took the opportunity to victimize herself and get attention.. where are the whole point of the cetaphil commercial is the fact that Taylor Swift has brought people together for football
Wow. So yall are deleting comments about stealing Sharon & her step dads content! This is a horrible company. Give that girl the money she is owed for stealing her content for a commercial. 😑🙄
@@tomchien7692They were probably just playing it safe. The 13 on the daughter’s jersey is very much noticeable to the audience this commercial is targeted at 😄
I can't, this is exactly me and my father's situation, I'm a huge swiftie, and he is a huge NFL fan, and I can't even explain how much we bonded over those games, we celebrate together the touch-downs and he loves finally having company to watch the games ❤
it's cool this ad used a real dad and daughter, just wished cetaphil properly credited the dad and daughter whose story they stole from for this. sharon and her father deserve more!!
Stolen content from a young creator. Shame on cetaphil they copied this from tic Tok word for word and are denying the original creator her credit. I hope she sues them. I will not be purchasing
If your gonna steal content atleast get people that resembled the people you stole from.😑 Better yet credit the original creator you admitted to watching.
I'm 20 and my dad and I have bonded over football and Taylor Swift my whole life. We'll butt heads over our rivalries and cheer for our shared favorite teams in times of truce. And when I sang a Taylor Swift song at my third grade talent show he cheered the loudest for me. He helped pay for a crap ton of embroidery floss so that I could make a bunch of friendship bracelets when I went to the Eras tour movie. I made so many bracelets and traded all but one. I made sure to save one to give to him to thank him for helping out and being supportive and just for being an amazing dad and now he keeps it on him at all times. He says it's a good luck charm for his work.
Why didnt you invite the original concept creator and her step dad to do the commercial? You should have at least given her credit before stealing. Horrible company.
The Cetaphil brand developed its “Game Time Glow” campaign as an original creation and without seeing Sharon's TikTok content. After speaking with Sharon, we see how she contributed to this trend personally. We are pleased to announce that Sharon will be incorporating her personal narrative into this campaign and other Cetaphil digital activities in the future.
@@CetaphilUS so are yall going to pay her? The company may not have seen her on tik toc but someone did! Sharron should just sue. If it wasn’t her idea why bring her on board to create content for yall? If it’s not true why delete comments?
Just because someone filmed a particular activity doesn't mean they can claim to "own" it, and demand credit and money and whatever because someone later said "what a sweet idea" and then did something similar. It's not a product or something that can be bought.
Awful commercial. Not just because it was (allegedly) stolen from an African American content creator, but that it has to be the daughter who acquiesces to her father's interest. TS provided a way in, but why wasn't he curious enough to ask her about her interests prior to that?
I'm going to need yall to appropriately compensate the young lady you used for inspiration. You could easily have used her and her dad in this commercial too. Stealing and exploiting a black woman's story in black history month? Wild
Stolen idea. Credit the tiktok creator you lifted this idea from. You could have actually used her and her father since they are the Black and white races you ended up portraying in the commercial as well.
Nah it's hardly similar and she doesn't deserve sympathy for pulling the race card. She stated that the commercial should of been a black dad and daughter for black history month. Also I highly doubt cetaphil saw the tiktok she made as she hardly has followers. This commercial is simply about how Taylor's brought fans to football
@@brooke9225girl what the changed the girls race and then said real dad and daughter they made it about race first. Just say you like this sort of stuff and keep it moving
@@bluemore8607 yeah and who cares about the race of the people in the commercial.. The tiktoker was crying because it wasn't two black people and even said it should of been and the commercial should of been to support black history month. So yes she made it about race. What she should have done was just kept her mouth shut and not said a thing
@@brooke9225jeez your not paying attention her step dad is white she said it was missed up to do that and even more on black history month because she herself is black
You stole this from a black content creator and then replaced the daughter with a mixed race actress. This is someone else’s story. A black woman decided to share intimate moments with her father on TikTok and your company completely disregarded them. Why even use actors when this is someone’s real life ??
Cetaphil you should be ashamed of yourself for not only stealing this content from a black creator but also deliberately casting a real father daughter duo but not actually enlisting the original creators to participate. DO BETTER
One of the greatest commercials I've ever seen. 😭 ❤ Taylor swift is such a good person and all about bringing people together and love. Amazing commercial!
It’s absurd that you people STOLE this content from a black woman, only to replace her with a mixed girl. I am so tired of these large companies being intellectually dishonest.
The Cetaphil brand developed its “Game Time Glow” campaign as an original creation and without seeing Sharon's TikTok content. After speaking with Sharon, we see how she contributed to this trend personally. We are pleased to announce that Sharon will be incorporating her personal narrative into this campaign and other Cetaphil digital activities in the future.
