GEORGE HEATON: The Man Behind The $100 MILLION Fashion Brand - CEOCAST EP. 123

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George Heaton, entrepreneur and founder of 'Represent Clo'. In this episode we unfold everything it has taken for George to grow his brand from zero to a $100 million business in the space of 10 years. We cover all of his success, but also revealing all of his struggles throughout the years. So sit back, relax and grab your snacks and enjoy this weeks episode of CEOCAST
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"THE CEOCAST"
CEOCAST is a podcast platform showcasing businesses, leading industries and successful entrepreneurs and individuals. If you'd like to be on the next episode of ceocast be sure to message us on Instagram or email us at:
Ceocastinfo@gmail.com

Опубликовано:

2 июн 2024

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Комментарии : 105

@ceocast 9 месяцев назад

WIN A £500 VOUCHER AT REPRESENT - RULES BELOW: - COMMENT YOUR FAVOURITE PART ABOUT GEORGE'S STORY (Include your instagram handles too) - MUST BE SUBSCRIBED - LIKE THE VIDEO

@ryanward9604 9 месяцев назад

Idol. Everything about the brand the behind the scenes the obsession that George and Mike created with the brand as a fan Let me explain The feeling of waiting for the early prestige password on launch night , to the rush of getting online to purchase that 🔥 that you’ve had your eye on since the sneak peak on Sundays to ordering at 8pm to receiving the next day is unreal. Coats/hoodies/pants/tees/boxers/socks/trainers represent everyday no other brand owned. George and Mike created the Mission and I’m please to say I’m heavily invested in that mission. Forever will be. Thanks George/Mike 👏🏻 @ryanward1993

@AbdulRahman_05 3 месяца назад

I’ve wanted to built a brand and this has given me so much motivation! Also it’s great to see how down to earth and genuine George is! Big up! The best part of the pod was definitely the growth expansion plans you’ve got panned ahead in the states. The fits on represent are unreal! @__aul55

@representclo 9 месяцев назад

Much love 🫡🫶

@MohammedGoodnight 9 месяцев назад

Successful people don't become that way overnight. What most people see at a glance wealth, a great career, purpose is the result of hard work and hustle over time. I pray that anyone who reads this will be successful in life.

@DuringGoodmorning 9 месяцев назад

You are right, to be a successful person in life require him or her of hard work and time

@MohammedEnjoythe 9 месяцев назад

The thing about been successful is working toward it and not going the other way round

@MohammedAssistant-bo7wr 9 месяцев назад

You are right. Been thinking of going into gold and cyptocurrency

@Mohammedafternoon 9 месяцев назад

It's obvious everyone is doing this online Investment

@EmmanuelEdeme-yf1gt 9 месяцев назад

@@Mohammedafternoon I totally agree with you it has been an eye-opening experience for a lot of people.

@JakeBrown-sw5dd 9 месяцев назад

The thing that impresses me the most about George is the hard work and dedication they put into the brand. He lives for Represent and it is refreshing to see a brand that is all about the customer, as well as the pieces they design. I have pieces myself and it is the best quality clothing I own, I love the designs on the pieces. Most business owners are just about the profit and how much they can earn, but it is clear that George is all about the customer and the pieces he and the brand design, and that is what makes me go back every time. The fact that the clothing is also designed in the same factory as Balenciaga, but it costs a fraction of the price, shows the quality going into these pieces. Represent and George is easily my favourite brand and ‘influencer’ currently, taking a lot of inspiration for my own life.

@mattik9375 9 месяцев назад

Great Episode, thx a lot! Was listening to it while sewing my next Shorts sample🤟🏼💪🏼

@willpowell1929 9 месяцев назад

Big shout out to both of you! Class insight into how Represent grew from Manchester based business to worldwide. My favorite part of the video was listening to George talk about hiring a CEO for the first time, listening to his words and how he initially was skeptical about introducing a new face to the business. But realizing it was for the good of the business in order to take Represent to that next level. Really enjoyable listen. Keep on Representing 🤝🏻

@UmarAshraf28 9 месяцев назад

Amazing pod as always!

@connorjackson2163 9 месяцев назад

Probably the fact that he’s not just a creative for the brand, he’s embodying everything about it and what it stands for. Been great to see it start as a fashion brand but now an absolute beast in the industry, and pretty much beasting the fitness industry as well. Main takes from the pod would be how much he’s had to learn and adapt as a businessman, the grit and determination should motivate people for anyone who follows.

@awaizkhan8088 2 месяца назад

What a genuine guy! Loved it!

@bikerboy9479 9 месяцев назад

My favourite part of their story, is how they’ve put the work in over the years and done it together as brothers, it signifies what the brand stands for - community, resilience(putting that damn work in no matter what the adversaries/challenges are!) and values! I love the way they’ve televised the journey and branded themselves in such a way that we all feel like we are a part of this mission with them.. the way George uses his social media to connect with not the ‘consumers’ but the SUPPORTERS (cos we’re more than just consumers) is revolutionary to me… Represent feels like more than just a business or a brand, but a whole lifestyle and a family.. i also love the way the brothers balance each other out, the way George puts himself out there and articulates himself and the brand is second to none, but on the other hand, the mystery behind Michael is alluring and intriguing😮‍💨

@bikerboy9479 9 месяцев назад

@AtSt___

@davidschlais 9 месяцев назад

Great video, George is an inspiration to us all. Keep grinding

@Emuusa 9 месяцев назад

Podcast made me go buy a couple hoodies. Respect the humbleness, drive and self control in terms of timing of when to enter the LA market and women’s market etc

@bethanychan9357 8 месяцев назад

Amazing episode, thank you :)

@thugnyo 8 месяцев назад

what a guy!!! my god i had never heard about him till now, lucky days!!!!

@ethanhammond 8 месяцев назад

Great episode 👌🏾

@hlryjohnson 8 месяцев назад

Women's wear!!!! 🙏 can't wait for you to come to California

@user-cr8nd1sy8e 6 месяцев назад

Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Instead of trying to predict and prognosticate the stability of the market and precisely when the change is going to happen, a better strategy is simply having a portfolio that’s well prepared for any eventually, that’s how some folks' been averaging 150K every 7week these past 4months according to Bloomberg.

@blessingpaul5484 6 месяцев назад

That’s crazy, I’m just doing everything wrong with my portfolio.

@brittanynicolette9473 6 месяцев назад

The US-Stock Mrkt had been on it’s longest bull-run in history, so the mass hysteria and panic is relatable considering we’re not accustomed to such troubled mrkts, but there are avenues lurking around if you know where to look. My husband and I are retiring this year with over $7,000,000 in tax deferred investments. up until 3 years ago we were 100% in the S&P. During bear markets we had a perfect plan. We got an investment manager in our corner and didn’t look at our portfolio for nearly a year.

@alicebenard5713 6 месяцев назад

Same here, 75% of my portfolio is in the red and I really don’t know how long I can stomach the losses. I’m beginning to reach a breaking point.

@SophiaBint-wj8wn 6 месяцев назад

Patience patience patience. It's a cycle.... a sucky point in the cycle, but a cycle nonetheless.

@KatherineAnderson-lm8bw 6 месяцев назад

Wow, that’s stirring! Do you mind connecting me to your advisor please. I desperately need one to diversified my portfolio.

@konghonghongkong9250 9 месяцев назад

Loved the bit where he talked about how he was good at drawing in primary

@Afaqb 9 месяцев назад

My favourite aspect about George and Mike's journey is how they've always focused on people over profit. They could have gone in the direction of other brands where they heavily focused on profit and less on their end customer, which would have resulted in less quality products. Rather, the brand seems to have gone from strength to strength from both a innovation standpoint (247) to a customer experience standpoint (fast delivery, quality of clothing etc). I've been watching the Heaton brother's do their thing since 2015, when they were known for their skinny ripped biker denim - they've come a long way since then.

@hopsmoke8170 9 месяцев назад

Have you seen their latest prices? Lol

@Bobab0y 8 месяцев назад

@@hopsmoke8170Yeah it’s priced right. Keep in mind they’ve been around for awhile

@asabentley1 8 месяцев назад

Quality pod

@wazlght5884 9 месяцев назад

george a legend

@Elliot_S99 9 месяцев назад

Mt favourite part about George and Mike's journey is how they were able to break into the high-end fashion scene, even though they and the brand were only young. Them being able to set up their own shows in fashion weeks is an incredible achievement, and really helped to make them stand out from other new luxury brands. Takes a lot of dedication and guts to independently run your show, in a week dominated by other, more well known, fashion designers.

@bikerboy9479 9 месяцев назад

Jheeezeeee you got the big man on here fackkkk this is big

@hl236 9 месяцев назад

Why is this poddy not on Spotify?

@FamousJames 9 месяцев назад

Amazing. I'm 39. I've wanted & tried to create a brand from age 16. Yes a long time. I've finally created a fitness mindset brand but not sure how to sell or get exposure on socials. I also get nervous people seeing my brand. How did they go from nervous to success.

@WunmiBello 9 месяцев назад

You decide what matters more, fulfilling your heart's truest desire or allowing the fear of other seeing you EXCEL stop you. You've got this

@FamousJames 9 месяцев назад

@@WunmiBello it’s also about how to get this brand out there. It’s not easy that’s why not a lot succeed. I’d love to talk to George about the brand.

@WunmiBello 9 месяцев назад

@@FamousJames for sure but what matters more is actually starting. The road will carve itself out when you start. Sometimes we spend way more time dwelling about getting it to xyz when all we need to focus on is the day to day things. The genesis!

@FamousJames 9 месяцев назад

@@WunmiBello yeah true. I've started and made some tops and joggers that i wear but its bring them to the masses. i'll get there.. gotta learn to promote on insta better

@factomachine7137 5 месяцев назад

Can you share website link we can work together on building a story of our brand. Our motive would be spending less and reaching more audience

@fardeed 9 месяцев назад

Nah bro you outdone yourself here

@nvrmnd7858 9 месяцев назад

Decent podcast but the questions were all over the place. Half the time George hadn't even finished elaborating on the point he was talking about. Could do better with the questions and flow of the conversation bruv.

@BlickBlayaz 9 месяцев назад

Felt the same way - George was great but the host was asking some of the most basic uninformed questions and then cutting them off to ask a question George had already answered previously

@KevinLi_ 4 месяца назад

0:50 true fans , cult followers are more important 7:25 how he started 12:30 how he started it all, sending the sizes to China, and shit 17:00 school doesn't teach you business it teaches you to be an employee 27:00 the fundamentals of doing good clothes

@fernandoconde9892 4 месяца назад

The clothing prices are ridiculous.😂 You better be making money at those prices

@rafaelfgon 9 месяцев назад

he is so smart and cute

@f4llenstarr 9 месяцев назад

52:10 not many people get this... Having pure obsession over your north star in life..

@GorzaanFan 5 месяцев назад

What language does the interviewer speak? I don’t understand 70% of what he says and guess the question based on the answers

@playstercus35 9 месяцев назад

My favorite part of George’s story is how far he had come since he started building represent in 2011, the grit, perseverance and persistence he has is unbelievable. The quality on represent is none like other. The best out there 💪 @marcusmyj

@tommerrill5825 9 месяцев назад

What’s up with all these bot comments 😅

@Stancehall 9 месяцев назад

Crazy!!

@hanswestenberg2017 9 месяцев назад

My favourite part is just the fact that this guy is so transparant and honest. You really feel a connection with George and the brand they are building. Great podcast again. Time flies when i watch the videos. Keep it going! 👏🏽 @hanznow 🔗

@oliviaetherton4280 9 месяцев назад

Favourite part when George talks about the change of heart after hearing the salary with regards to being a graphic designer. We’ve all been there ! And letting that be more fuel for becoming his own success 🤣🤣 🙏 God bless @oliviaetherton

@samdub 9 месяцев назад

Clothing looks nice, but T-shirts at £110? Come on man.

@simplyd8972 8 месяцев назад

Luxury street wear, can’t afford it get your money up kid

@samdub 8 месяцев назад

@@simplyd8972 I could have all the money in the world and I wouldn’t be daft enough to think expensive means luxury.

@bogeyfit 6 месяцев назад

I'd bet my life he doesn't appreciate the title of this pod.

@AthleticoRedhillFC 9 месяцев назад

His non negotiables

@hoisanjrfitness 4 месяца назад

lets the speaker talk more pls. mineman talks too much

@Stancehall 9 месяцев назад

His brand is overpriced junk. Sorry to say.

@LangHelmut 7 месяцев назад

i think the clothes are crap!! but salute to his business acumen

@aaronwatkins1130 8 месяцев назад

Love George but when he say’s “pant” it’s annoying you’re not American😂

@marcuswilkinson6079 9 месяцев назад

I love how he talks about keeping his circle small and living within his means, its easy for him to be too out there but his humbleness shines through. 2 brothers from a small village in Bolton taking things world wide. The way he interacts with his customers to gage their thoughts and what they want from Rep shows the levels to his business acumen. Also the desire to create an HQ and make the Rep working environment a home from home and the way he looks after his staff is different level. Another top vide and a top insight to the best clothing brand In the world!! Keep the content coming! @marcuswilko1

@bradraistrick6393 9 месяцев назад

Favourite part is how he is now living his childhood found dream of doing something artistic / designing and never gave up. Love to see it George! @bradraistrick

@conorshapland 9 месяцев назад

Best part about both Represent and Georges' story, is how they have taken over gym clothing and culture in the UK. Best around by a mile! @conorshapland

@channers625 9 месяцев назад

My favourite part about George's story is staying true to his core values. Never forgetting why he started the business and keep producing clothes that he would like to wear himself. Many business owners always try to delegate more and more and many times go against their core principles in search for higher profit, and George's outlook is very inspiring. @sungheekimm

@ryanward9604 9 месяцев назад

Idols. Everything about the brand the behind the scenes the obsession that George and Mike created with the brand as a fan Let me explain The feeling of waiting for the early prestige password on launch night , to the rush of getting online to purchase that 🔥 that you’ve had your eye on since the sneak peak on Sundays to ordering at 8pm to receiving the next day is unreal. Coats/hoodies/pants/tees/boxers/socks/trainers represent everyday no other brand owned. George and Mike created the Mission and I’m please to say I’m heavily invested in that mission. Forever will be. Thanks George/Mike 👏🏻 @ryanward1993

@NoName-vy8vu 9 месяцев назад

Cringe

@elliottchard 9 месяцев назад

George and Mike LIVE THE BRAND. They believe in everything they're doing with the brand and that level of authenticity radiates through. It's arguably why the brand's been so successful today. Even with the recent Suppliment line, they just create things under the Rep umbrella that truly matter to them, not just what makes immediate business sense. @echardfit

@qahir59 9 месяцев назад

My favourite part about George's story is just how he's a strong believer in the mission and values that aligns with Represent. It's hard not to admire how they're so people-centred and focuses on that more over the profitable gain of the business, just producing campaigns after campaigns that consumers would love and you can tell it's crafted with love and from the heart. @qahirrosli

@HD-12X 9 месяцев назад

Best brand in the world. I was a customer who bought the 247 pants now I’m nearly a platinum prestige access member wearing hoodies, Ts, sweats and footwear from bullys to reptors. The Heaton brothers are inspiring when it comes to creative vision and business acumen and talking about their growth is definitely my favourite part. Amazing to finally see them on your podcast as a fan of both. @dawudh._

@Stancehall 9 месяцев назад

Fakest comment here.

@HD-12X 9 месяцев назад

@@Stancehall haha you wanna see my wardrobe?

@Stancehall 9 месяцев назад

@@HD-12Xnot really, it's probably fully of cheap. You spent 5k on shit.

@noahperry5680 9 месяцев назад

My favorite part of George and Mikes journey is how they have created a complete lifestyle, not only making the best clothes for any occasion but shifting to motivate people to improve themselves through fitness and mind set inspiration. @noahperrryyy