Glenelg Shire isn’t the kind of place you discover by accident. It’s a destination, not a pit stop. Because of this, it hasn’t been exposed to the same tourist traps and overcrowding that other areas on the coast have seen.
Our campaign focused on redefining the term ‘nothing’, positioning it as a good thing compared to the noise and busyness found in more popular spots. Glenelg Shire is one of Victoria’s best-kept secrets - a pocket of peace and quiet, where you can enjoy beaches, forests and rivers all to yourself.
20 дек 2020
