Google Ads Remarketing Tag Setup (Google Tag Manager) - 2024

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Learn how to set up the Google Ads Remarketing Tag so you can show ads to users who have already engaged with your website. First, I show you how to add Google Tag Manager (GTM) to a WordPress website, then we walk through creating the Google Ads remarketing tag in GTM, followed by creating a website visitor remarketing audience.
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00:00 Introduction
00:13 Video agenda
00:36 Remarketing overview
01:46 Adding GTM to a WordPress website
03:57 Adding the Google Ads remarketing tag to GTM
07:28 Creating a remarketing website visitors audience in Google Ads
09:28 Conclusion

Опубликовано:

27 фев 2024

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Комментарии : 13

@sombahrami3876 2 месяца назад

Nice, straight to the point and short. Great video and very helpful!

@kindlymarketing 2 месяца назад

Thanks for that! Glad it was helpful!

@Frank-Lahore 4 месяца назад

Good and straightforward content, all the best for your new channel.

@kindlymarketing 4 месяца назад

Thank you so much! 🙂

@Frank-Lahore 4 месяца назад

Thank you sir.

@kindlymarketing 4 месяца назад

Most welcome!

@user-zn5tn9br3b 2 месяца назад

THX you very much, and do you know what is the Google Tag in the Google Ads ？ You use the Remarketing Tag, for pageview, what is the Google Tag use for ?

@kindlymarketing 2 месяца назад

Hi There, this is a great question and one I need to look into further. I'll try to make a video about this in the future. To my understanding, if you add the 'Google Tag' to your website, that should give you the ability to build remarketing audiences and additionally configure a GA4 account with the same tag. In short, Google is making it easier to manage their products with fewer tags...one tag that can be used for Google Ads and GA4 (Google Analytics 4).

@user-zn5tn9br3b 2 месяца назад

@@kindlymarketing THX you, teacher, you said one tag that can be used for Google Ads and GA4 (Google Analytics 4), so the TAG ID will be GA4 ? ( choose one ) and the GA4 and GAds can both get the pageview data.

@kindlymarketing 2 месяца назад

@@user-zn5tn9br3b Yes, from these instructions, it looks like you set up the Google Tag for either of these two destinations (GAds or GA4) and then configure the remaining destination so it also gets data. If you previously set up GA4 in Google Tag Manager, the GA4 configuration tag should have been converted to the Google Tag back in 2023 when Google made the change. I'll try to go through the steps when I have a brand new account in the future. Hope this helps! Check out this documentation for reference: support.google.com/google-ads/answer/12002338?hl=en&ref_topic=14598735&sjid=16576381773519607798-NC developers.google.com/tag-platform/gtagjs

@user-zn5tn9br3b 2 месяца назад

@@kindlymarketing thx, you very much, i just doubt, if I set Google Tag and set the gads remarketing tag, will this cause duplicates pageview event ?

@kindlymarketing 2 месяца назад

I'd try setting the Google Tag first, then go to audience manager-> your data sources-> then look where it says google ads tag, if you start seeing hits in the last 24 hours, you should be able to create remarketing audiences. If after a day or so you see no hits, you probably need to add the remarketing tag. You can also use GTM's preview mode to see which tags fire after you set up your Google Tag, and check if you see a remarketing tag.