The comprehensive Google Analytics 4 event guide. Custom events, enhanced measurement events, event reporting, event parameters, custom dimensions, the event settings variable in Google Tag Manager. And more.
All explained in this comprehensive (almost) 1 hour events review.
*Timestamps*
00:00 GA4 Events Tutorial
01:01 What are Events and how do they work in the GA4 measurement model
03:35 How to access Event data in reports
05:28 How Event Parameters work
11:32 How to create a Custom Dimension
14:07 How to use the 4 Different Types of Events
14:44 Automatically Collected Events
16:16 Enhanced Measurement Events
21:50 Enhanced Measurement - create a site search report
25:20 Enhanced Measurement - create a file downloads report
30:17 Recommended Events and Custom Events
32:30 Custom Events - Create a contact form submission event
38:12 Custom Events in Google Tag Manager
42:18 How to add Event Parameters to Custom Events with Event Settings Variable (internal link click custom event)
46:13 Create a GA4 Events reporting dashboard in Looker Studio
Here's a link to the custom scroll tracking tutorial mentioned:
• Scroll Depth Tracking ...
Have questions or feedback? Please leave a comment.
More resources and links below.
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🔗 Links to 📹 VIDEO TUTORIALS:
========FUNDAMENTALS==========
📺 How to Set Up GA4 in with GTM (2024 update): • Install Google Analyti...
📺 GA4 Full Beginner's Tutorial: • Google Analytics 4 Ful...
📺 GA4 Events Guide (2024): • Google Analytics 4 Eve...
📺 Google Tag Manager Beginner's Tutorial with Install Guide: • Google Tag Manager Beg...
📺 6 Simple Tips for Custom Reports: • 6 Simple Tips For Buil...
📺 Looker Studio Events Dashboard Tutorial: • Looker Studio Dashboar...
📺 How to Install Microsoft Clarity with GTM: • Microsoft Clarity for ...
========CUSTOM EVENTS==========
📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: • Button Click Tracking ... 🔘
📺 How to TRACK POP UPS: • How to Track Popups wi... 🆙
📺 Use Element Visibility to Track EMAIL SIGNUPS: • Google Tag Manager Ele...
📺 Track EMAIL LINK CLICKS: • Track Email Link Click...
📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: • Set Up Page Timer Trac... ⏲
📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: • How to Set Up GA4 Link... 🖯
📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: • Scroll Depth Tracking ... 🖯
📺 How to use TRIGGER GROUPS: • Google Tag Manager Tri...
📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: • Google Data Studio GA4... 📊📊📊
📺 Custom Events without GTM: • Create GA4 Custom Even...
🔗 Links to 📖📖📖 BLOGS: Some of the best articles on the Root and Branch site
✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 vs. Universal Analytics: www.rootandbranchgroup.com/go...
✭ A Practical Guide to Event Parameters: www.rootandbranchgroup.com/ga...
✭ Link GA4 and Google Search Console: www.rootandbranchgroup.com/go...
✭ Session Source Medium in GA4: www.rootandbranchgroup.com/go...
✭ Microsoft Clarity Full Tutorial: www.rootandbranchgroup.com/mi...
✭And Some SEO! How to Edit robots.txt on Wordpress!
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