Google Analytics 4 Tutorial 2024 | Step by Step

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Learn how to get started with Google Analytics 4 (GA4), including how to use the interface, reports, setup conversions, configuration, installation, and more.
Whether you're new to GA4 or looking to enhance your skills, this step-by-step guide covers everything you need to know. Unlock the power of data with our comprehensive Google Analytics 4 tutorial! Dive into the latest features, learn to navigate the GA4 interface, and discover advanced analytics techniques, including how to create custom exploration reports. Stay ahead in the digital landscape with our in-depth GA4 tutorial. Watch now for invaluable insights and take your data-driven decision-making to the next level.
YOUR EXTRA RESOURCES:
○ Google Marketing Platform - marketingplatform.google.com/...
○ Access Google's demo account - support.google.com/analytics/...
○ Google Analytics Glossary - www.lovesdata.com/blog/google...
○ Full GA4 Course (paid) - www.lovesdata.com/courses/goo...
○ GA4 events tutorial - • GA4 Events - A Beginne...
○ Regular expressions - • Google Analytics RegEx...
○ Google Tag Manager tutorials - • Google Tag Manager Tut...
○ Google Tag Manager Course (paid) - www.lovesdata.com/courses/goo...
JUMP TO A TOPIC:
00:00 Introduction
00:44 Creating an account and property
10:02 Walk-through the standard reports
28:37 Create custom exploration reports
38:27 Attribution reports
44:50 Setup and configuration
49:45 Installing GA4 with Google Tag Manager
55:14 Next steps
Join our courses: www.lovesdata.com/courses
Subscribe to our RU-vid channel: ru-vid.com_c...
#GoogleAnalytics4 #GA4Tutorial #GoogleAnalyticsTutorial

Опубликовано:

31 май 2024

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Комментарии : 78

@SeanGarner 4 месяца назад

This is hands down the best step by step guide for setting up the GA4 account! Thank you! Going to use this for staff training video. Appreciate all the value you provide on your channel!

@blush-weddings 3 месяца назад

this was much more informative than the course provided by google! Thank you for this!

@monicafernandez5204 2 месяца назад

I am watching from Canada. Thank you so much for took the time to make these tutorials. God bless you!

@henrythomas7112 3 месяца назад

Thanks for the new video! I’m looking forward to seeing what other content you post! Always good to learn as much as you can!

@Lilita31 4 месяца назад

Great video! Explained in simple terms and easy to follow.

@PiexSu Месяц назад

The best video for understanding GA4 as a total GA4-noob like me. 😅 Thank you so much for this work!

@plmfb 2 месяца назад

Thank you so much for this AWESOME tutorial and overview!!!

@SolitaryAdventurer 4 месяца назад

Hi Benjamin. I recently discovered your channel, and I just wanted to say thank you so much for your tutorials. I've watched a few of them and your step by step guides, pacing and visualizations are easy to follow and really helpful! Thank you for sharing your knowledge with us!

@LovesData 4 месяца назад

Awesome! That’s great to hear, and thanks for watching.

@digitalanalyticspro 4 месяца назад

Wonderful session

@user-sn3hg4mv5m 4 месяца назад

today I discovered your channel from Google truly speaking your tutorial is so good

@MikeA99 Месяц назад

Amazing video, thank you Benjamin!

@pamelawillover9618 18 дней назад

This was an excellent video guide for setting up Google Analytics!

@khrystynademchyshyn2676 11 дней назад

Extremely Useful! Thanks for this video!

@nnair891 3 месяца назад

Great work Benjamin! ❤

@shmuelmir 3 месяца назад

Perfect Training

@pradumnasaraf 4 месяца назад

Thank you for the video!

@Pivanta 4 месяца назад

thank you, this was very helpful🔥🔥🔥🔥❤❤

@vaseemkhan3856 4 месяца назад

Very nicely explained

@user-es9zc8bd1t 2 месяца назад

a lot of useful information! thank you!

@walterfahmy4907 Месяц назад

Excellent tutorial, thank you.

@ahmedmadbouly409 4 месяца назад

thanks brother

@87levirap Месяц назад

you are rocking bro.. your delivery and knowledge is commendable. appreciate your efforts

@danangesaffan 29 дней назад

perfect sir ... really amazing

@joeg816 3 месяца назад

Very nice tutorial. Amazing how complex this has become over the years. It is like flying the space shuttle. Overkill for most of us commoners...

@HussainKwaifa 4 месяца назад

Thanks for this tutorial. I hope I find what I am looking for ❤

@LovesData 4 месяца назад

You’re welcome!

@recondite8668 Месяц назад

thank you very much for this video and the time you took to create it

@anishkavsingh 3 месяца назад

thank you so so mcuh!

@pietro-mantovani 4 месяца назад

Thanks!

@muhammadayazkhan422 2 месяца назад

very well explained for newbies #lovesdata thanks

@kalaharikomerc6214 2 месяца назад

Great tutorial!

@thisiswilson 4 месяца назад

You're the GOAT!

@LovesData 4 месяца назад

Too kind. Thank you!

@Moondreamer21 14 дней назад

I watched this whole tutorial - appreciate it! I already found some Events that had moved over from Universal (these were previously Goals where I tracked opt-in conversion rates and sales/thank you page views), but I made sure they were working OK by going to Admin - Events (+ made sure they were marked as Key Events). You shared the process to create Funnel Visualization Reports through EXPLORE - where I can set up the same parameters. How are these two methods different if I want to track the same things? And most important (I've done a lot of searching on this), how can I track the CONVERSION RATE for these that I've set up. Is there a new term for that? So frustrating :( Thanks again for this resource.

@Nurumyan 11 дней назад

Great Video.

@androidphone6972 4 месяца назад

Nice. I’m looking to pass the analytics certification. Will the content on this video cover all aspects of the required to attempt the certification

@thetruthaboutbusiness 4 месяца назад

What’s the difference between the good ads overview and the google analytics are they connect ?

@lucee_j 3 месяца назад

Thanks for this, where can I see the utm link data in the explore reports?

@andreathiel8182 4 месяца назад

I love your videos and they have helped me so much as I work on client accounts! I do have a question - I have a client that recently launched a new website with a new domain. They carried over their GTM with their Google Tag in it, so we are still tracking traffic just fine, but the Data Stream setup didn't change. The Stream URL is still the old domain. Should that be updated? What would it solve or what problems could it create if that was updated? Thank you!

@user-ih5vl5jv4g 4 месяца назад

@21:38 Can I add more than 2 dimensions to the report?

@kavitvichhivora7025 4 месяца назад

Damn loved this video so much, learned so much within an hour compared to that soul sucking skilshop course

@dtps_champion6016 4 месяца назад

Say what you want but I'm pretty sure my man really loves data 😂

@LovesData 4 месяца назад

Yep!

@ithemickey 2 месяца назад

Hey Benjamin, I am running a RU-vid Campaign in Dv360 and my client is looking to improve the user metric in session/ user reprt. Now, im unaware of what the user in ga4 would be equivalent to in dv360 to help them improve. Could you guide me

@thakanesechache 3 месяца назад

This is such valuable information. How long did it take you to learn all of this?🙆

@ashokvaswani123 3 месяца назад

At 6.23 mins you have shown "Choose your business objectives" and you have selected "Get baseline reports" . I cannot find this screen in my GA4 account

@travellingkoi1138 4 месяца назад

You are a lifesaver! Thank you so much for this great tutorial! I have one question: If my website exists since one year but I'm only using Analytics now, can I still see the analytics from the past year? I'm an analytics beginner, sorry if this a stupid question :)

@LovesData 4 месяца назад

Glad you like it! Google Analytics only collects data once you install the tracking code. So it won’t include any historical data before this.

@zueriseebarbie 4 месяца назад

@@LovesDatathank you so much for your answer!

@user-ih5vl5jv4g 4 месяца назад

The link from the email to download page of the glossary does not work.

@simonpiper319 14 дней назад

11:23 - who the hell is buying Google hats and T-shirts!! hahaha (great tutorial though Benjamin 👍)

@taliagertman3905 5 дней назад

Excellent video - However, I don't see the "Conversions" below Data display

@LovesData 5 дней назад

Conversions are now ‘Key Events’. I cover this here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-j747Xb-ik5A.html

@user-sk1mm2ou2n 4 месяца назад

we will want one playlist there learning basic to advance

@sizakelenkutha3176 19 дней назад

Dude why are you so happy

@SuperNurik89 4 месяца назад

Thanks! How can I see the used keywords to find my website?

@LovesData 4 месяца назад

You will need to link Google Search Console to see organic keywords.

@ldlt16 4 месяца назад

Do You have a tutorial to get gclid?

@LovesData 4 месяца назад

Not currently, but I’ll add it to my list of requested topics.

@1596vijay 3 месяца назад

Why are we choosing Google tag instead of Google analytics in Google tag manager tag type?

@LovesData 3 месяца назад

You will find selecting ‘Google Analytics’ gives you the same Google Tag.

@lazerfreeze7023 3 месяца назад

I have a question. If I have a personal website where I don’t plan on receiving money, can I still use Google analytics? I don’t have a licensed business and I just want to use Google Analytics for a personal project. Would I be able to use Google Analytics despite not having a business?

@LovesData 3 месяца назад

I use it on my personal site.

@lazerfreeze7023 3 месяца назад

@@LovesDataThank you for your response. I heard from a friend that Google Ads updated to needing registered companies. I got scared that Google Analytics would do the same.

@parefeu 4 дня назад

That's unfortunately not work for me, nothing appears in debug view..

@LovesData 4 дня назад

If nothing appears in the DebugView, a different Measurement ID is implemented on the website or there’s an issue with the implementation.

@parefeu День назад

@@LovesData I found the issue. I had a plug in for cookies, and they installed the gtm tag .. so because the gtm tag was installed twice, it didn't work properly

@alekssiroki8131 3 месяца назад

Thanks for the video. Here are some other issues I'm struggling with - just to give an idea for the next video(s) 1. Facebook campaigns - how do you track them in GA4? All I see is "social" but I have let's say 3 campaigns on Meta. There is this option to create a custom url - how to see that url in GA4? 2. Page optimisation tips - directly related to GA4. Here I'm struggling with 2 things. First, is the simple "add Event Tracking Code to Phone Number Link?" I still don't understand is it google tag and then something in analytics or how do I track how many people clicked on the "phone button" on the website? Second, how to track individual pages - I have, let's say 10 landing pages on the website - I need data for all 10. So, here you go, these are examples of pain points connected to GA4 after it's been set up. Cheers!

@sportsnus 4 месяца назад

Google must have updated again... smh... I'm missing so many of the things you're showing in this video. My analytics page is missing A LOT of those options. There is no "Life Cycle" section what so ever for example.

@LovesData 4 месяца назад

It hasn't been updated (yet). I mention this at the start of the video. The selection you make when you create the property controls which preconfigured reports are available. To adjust this you can use the 'Library' option which is on the bottom left corner after you select 'Reports'. And I touch on the 'Library' option in this video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-sLT_URKPwMw.html