The Google Analytics Data API is a service that provides programmatic access to Google Analytics 4 (GA4) data, allowing you to customize reports or integrate data with other sources. A similar service for Universal Analytics is called Reporting API.
The Google Analytics Data API can be used to:
Extract Google Analytics data and prepare it for custom dashboards
Automate complex reporting tasks
Integrate your Google Analytics data with data from other sources
7 сен 2024