Google March 2024 Core Update | New Spam Policies: Expired Domain Abuse, Scaled Content Abuse, more 

Google March 2024 Core Update | New Spam Policies: Expired Domain Abuse, Scaled Content Abuse, more
Google announced the March 2024 core update and introduced new spam policies aimed at improving the quality of search results. Here's a brief summary:
Google March 2024 Core Update: This update is more complex than usual, involving changes to multiple core systems to better identify and promote helpful content. It uses a variety of innovative signals and approaches, moving away from reliance on a single signal or system. The rollout may take up to a month, with potential fluctuations in rankings as the systems update and reinforce each other. Creators are advised to continue producing satisfying, people-first content.
New Spam Policies: Google has introduced three new spam policies to combat practices that degrade the quality of search results:
Expired Domain Abuse: Buying expired domains to leverage their past reputation for hosting low-value content.
Scaled Content Abuse: Generating large amounts of unoriginal content primarily to manipulate search rankings.
Site Reputation Abuse: Publishing third-party pages with little to no oversight to manipulate search rankings by exploiting a site's ranking signals.
Sites violating these policies may rank lower or not appear in search results at all. Affected site owners will receive a notice through their Search Console account and can request reconsideration.
The new policies, part of the March 2024 spam update, aim to ensure users receive high-quality, helpful content and support creators who produce such content. The policies will take effect starting May 5, 2024.
Google Guidelines: static.googleu...
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