It looks like Google is rolling out a new "Short Videos" tab in mobile search, gradually introducing it alongside the familiar Images, News, and Videos tabs. This section pulls content from Instagram Reels, RU-vid Shorts, and TikToks. Now, traditionally, platforms like Instagram have depended on scroll-based discovery, with algorithms dictating what appears in your feed. They've always lagged behind in search functionality-but that's changing. With advancements in the generative AI language processing space, social search capabilities are improving rapidly. In fact, for a while now, I've been pushing you to integrate the top keywords into your post captions and video transcripts to help with getting found on high-intent searches. And now, in light of this new tab on Google, all the more reason to dial in your SEO on social. It’s time to get keyword crafty. What are the top keywords you're aiming to rank for?
P.S. Keep in mind, this appears to be a test they’re rolling out gradually. You may not find it on your device yet. I have a Google alert set up for whenever my name shows up on the Internet. I started noticing a few months ago that my Instagram Reels were indexing with Google, as I was getting alerts. That was new. It seems as though this is the continuation of that effort - a dedicated vertical video feed on Google!
#googlesearch #videomarketing #realtorsofinstagram #marketingdigital #seo #localseo
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18 сен 2024
