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Before a marketer can implement sitewide tagging, what’s the first thing they should do?
Which of the following is an example of a Smart Bidding strategy?
What are two benefits of using the Recommendations page in a Google Ads account to help with campaign performance? Choose two.
To set up conversion tracking, what should you do first?
How might Tag Assistant help you complete the implementation of conversion tracking tags into a website?
You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?
What are two capabilities of Google Tag Manager? Choose two.
If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?
If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
If you’re a marketer setting up the value of an online conversion action, what would you do?
What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
Which of the following can be used to describe enhanced conversions for leads?
What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
As a marketer, in what way should you evaluate your campaign?
How are view-through conversions counted?
In the world of digital advertising, how would a tag be defined?
A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
The conversion date between Google Ads and Google Analytics is different. Why might that be?
A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
There are two types of optimization. What are they? Choose two.
A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
If you want to know how well your Google Ads account will perform, what estimate should you use?
You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
When ad campaigns are optimized by Google’s AI, what does that mean?
What’s an example of a campaign that fell short of its target goal?
You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
3 окт 2024
