Graphic Design Career Advice | Q&A Ep. 1 

Lol, I think we all feel this way. As they say, it only takes 10 years to become an overnight success 😉

I rly wanna see that part 2:)

Thanks a lot, Zach! Really appreciate your support 😄. Uploads will be coming on a more regular basis very soon.

Great to hear! I'll be working on some very soon. Any type of content, in particular, that you'd like to see in a course?

@@BrandonShep more in-depth techniques would be nice! And how to finalize these project files for send-off to clients. Thank you so much for your awesome videos. I'm a graphic designer but I've always been mediocre. Lately, your videos have been helping me improve and build a new portfolio.

Awesome! I'll definitely be making one then :) Glad these are helpful

Agreed. Would love to see that.

Very happy to hear, Kristy! Thanks for the support 😄

So happy to hear that 🙂

So glad to hear that, Julian! Thanks again for sending in your question :)

That is awesome! Never be afraid to try something new or do something you're unfamiliar with. That's the only way we get better after all 😄

@@BrandonShep understood 👍🏾 thank you, have a blessed day

All of these are wonderful suggestions! Will add them to my Video Idea list for the future. Appreciate it 👍

Glad to hear it, Rory!

Thanks for commenting! So happy you like my videos, and I wish you the very best on your design journey 😄

Thanks, Sara!

Glad is was helpful, Enzo! Thanks for asking such a great question :)

Glad to hear!

You know it!

Thanks for watching, Anton! Sorry your questions weren't in the video, but I'll answer them here for you: 1) Everything you copy and paste into Photoshop from Illustrator remains as a vector if you paste it in as a Smart Object. Sometimes I'll make logos in a raster program like Photoshop or Procreate to get a hand-drawn feel, but in a real world situation, I would take those designs back into Illustrator and vectorize them (often with the Image Trace tool). All logos should be in a vector format in the end. In very rare cases like my Anchor Arms logo, the logo will use textures that can't be vectorized, so you just have to make the logo in as high of a resolution as you can to ensure proper quality at all sizes. 2) For your sports brand, you're going to have more brand power putting all of your products under a single brand, as long as they all fit within the "sports brand" industry. Make a brand that centers around a sports lifestyle and not just a particular product. That way you can add more products later on without having to change the brand.

@@BrandonShep thank you so much... really appreciate your input and taking the time to answer my questions. Can I send you my logo? maybe you can use it in one of your episodes to redesign?

@@AntonAlberts sure thing! Go to my last logo redesign video and look in the description to get the details on how to submit your logo 👍

@@BrandonShep will do thank you so much.

Lol, my bad. My schedule has been all out of wack recently. Will get back into the groove of it very shortly!

Brandon Shepherd just kidding homey. Great vid, look forward to the next!

I appreciate that, Nahin!

If only there were enough hours in the day :)

@@BrandonShep Completely understandable, my dude. You're far too big for RU-vid.

I mainly focus on the process of designing, not how to use the tools. There are many great resources from other people that can give you in-depth tutorials over different design tools!

Anyways, you are the best designer I've ever seen sir. Newly fan of yours from the Philippines 🇵🇭

Thanks for watching! As for your question, I'd say there are 3 ways to do it: 1) Base your estimate on previous jobs and the results you've achieved from those. This might be hard to do as individual businesses are so different from each other that results might vary quite wildly between them even given a similar design solution. 2) Have your client come up with an estimate based on their data. In the case of a website for example, they usually know how many customers visit the site and sales they make in a given time frame. Set a moderate goal for improvement, i.e "Our new web design will help user experience enough to bring your conversion rates from 25% to 35%. Which will bring in X-amount of revenue". As long as the goal is small enough as to seem reasonable (which clients, who are experts in their business, should be able to determine if a goal is or isn't reasonable, based on their experience), then it should be pretty easy for everyone to see the potential value created. Sometimes, clients just don't see the value until you start talking about the numbers, and then they start to see how even slight improvements can bring big returns. 3) When the project is focused around designing something that is hard to measure results from (i.e. it's hard to know how many customers a flyer brings into a business unless you physically ask each customer that walks in), determine the average value each customer brings to that business (i.e. every customer is worth $50), then, again, set a modest goal, i.e. "This flyer should be able to bring in 20 customers, so it's worth $1000." Again, that's not something you can verify, but as long as it seems reasonable, then you should be able to make a deal with the client.

@@BrandonShep Really appreciate you taking the time to write this out. Looking forward to utilizing your insights going forward! Thank you so much.

Thank you! Just been busy. New video coming next week :)

Using anybody else's copyrighted work is always illegal unless you get direct consent from them to do so.

All requests must be submitted in writing...

New one drops in an hour :)

lol

Brandon Shepherd sorry.... I just had to do it...

I'm glad you did