You missed the point. He said they'll run ads only to build trust. There target market is top 10% rich Indians. Hence need these massive investment on ads
@@MAC-vi7fy Cred as a service should have expanded by word of mouth, what he calls UBP. Since it hasn't, they have to pour so much money into advertising. So Cred has failed his own criteria for success.
@@mukulsomgade6566 you are wrong. True caller did not spend ad to build trust. Sorry. wake up. Kunal simply dumped his theory faster than one dumps poop.
The trend of ads is changing, ads are no more working/ are used for selling something. Ads are used to create a brand reliability in the market, they are used to get people opt for a free service and these same people will be used as leads to genrate sales
He said at some point of time you need to run ads. They runned ads because they are already successful which increases their probability of getting more revenue but you cannot be assured. Will ads work or not? Nobody has the answer of that. First you need to go big before running ads.
@@ashutoshnayak6579 why we call an startup successful who generates revenue or get good investing round , rather thn their profits and good profit generation business.
all he wants to say is, if you are making people's life easier or better by any means, they will come on the platform by themselves(will spread by word of mouth), but if you are not, then you have to spend a lot on advertisement and marketing of that product to show them that how this product will make their life easier or better even if it will not.
He said , he has given 500 cakes. So in how many days he reached 500 users? This we get know, then we can calculate what efficiency it had. True caller can't be compared because it gas emotional touch so people obviously interested to download. Then let him go for ads, and in what time span how much more customers he aquire, let calculate that and compare with the calculation done to reach 500 by sending cakes!!!
Legends know this session is also part of spreding that viral cuz more people are now intrested in business knowledge they will share it to friends to act cool.
He is smart ..more intelligently he has read the pattern of generations evolving , change of mindset and behaviour so well he knows where exactly to read the pulse .
Good Perspective ! Word of mouth is much powerful than Ad , for sure. But at times there are worthy ideas that need a forum to spread which could be Ads.
I have heard quite a few of Kunal's interviews and sense a pattern he mostly talks about human behaviour and efficiency and these are great learnings but now I will visit Kunal again in 2-3 years time when he has something new to teach me
Efficient doesn't correlate with quality (as in more oils and sugar used). In fact, it has become more efficient, better storage life, faster processing, faster cooking in fast food chains etc, higher use of HYV seeds etc.
Most of people are saying that now cred is running ads it is because in today's world there is no Word-of-mouth marketing because people don't communicate with each other everyone is busy in phones.Delta 4 is not a universal law that will fit everywhere and everytime.
The trend of ads is changing, ads are no more working/ are used for selling something. Ads are used to create a brand reliability in the market, they are used to get people opt for a free service and these same people will be used as leads to genrate sales Kunal is right at some level
Legends know this session is also part of spreding that viral cuz more people are now intrested in business knowledge they will share it to friends to act cool.
If a company is delta 4 or not, it comes from the end result after the execution of the idea. Ex. Tiktok is delta 4 because it fits in the market well, we can't say before.
13:09 : 10. Govt. support ( e.g. Baidu, Wechat, East India Company ) Even if a Δ > 4 exists, if the laws and leadership you're bound to follow in society mandate you to avoid it, you'd still be unable to use it. e.g. - during early years of Baidu and Wechat, if Google and Messenger/WhatsApp had equal access, they had no chance to become the giants they are now.. they survived only due to active denial of access by Chinese govt. - during Britain's imperial occupation of India, if Indian handloom and silk weavers were not actively taxed, maimed & destroyed by British forces, the British textile factories wouldn't be able to replace market of finer quality cloth in India.
@@User-du7kf man you know nothing, so shut up! The ads are creative. Moreover SRK is over rated. And truly just like the membership of cred, Not everyone gets their ads as well hence proved
@@rejikrejik Like the membership of Cred is really a big deal lol. Any company will give you a membership, based on your decent credit score, nothing great in there. They're just trying to create a hype that certainly won't last. Neither cred gets every user who watches their silly ads.
Jokes on you, its growing insanely and it will certainly be a unicorn anytime soon. Its already 800 million company. Also the so simple to get member is only having 3 million members out of 1300 million prople in india. So yeah... Its a big deal.@@User-du7kf
There is no delta 4 or delta 1 ratings in real life. The only thing is when u really find solutions to a problem u don't need much marketing. But when u make things people don't need you need ads to change their perspective and by then their purchase behaviour. It's common sense. Don't make it to hard to understand
Exactly . When you want to create a market for a product that nobody necessarily need then you will have to sell the need first . Be it Ads or word of mouth or anything to change the purchase behaviour
What was more efficient 10 years ago? Bitcoin transaction was more efficient 10 years ago - today it takes 10 minutes to complete a transaction that 10 years ago took seconds Air and Road Travel was more efficient as it had less traffic and even 20 years ago we had concord which had made transatlantic travel more efficient
There was time I got fedup with the cred ads in RU-vid.So I installed the cred to see what made them to get a huge investment as they were able to do youtube ads all the time. Now you are doing self branding, which helps CRED, like how Elon as a brand helps Tesla. Good!
Cred has enrolled likes of madhuri dixit and anil kapoor just to market their brand, and that is the epitome of advertisement. Everyone can think that they are solving the world's problem, but it isn't the case 99.99% of the times.. In this era - race for the attention is the principle. How will you get people to notice your app? That's thr only problem these all companies are trying to solve. Also, I personally use CRED myself, I find it a little more useful than my bank app, but my engagement is just 10 seconds - payment of my credit card bill. I don't use the "benefits" things, because most of them are quite random and are unrelated. Anyway! Enjoy the IPL 😁
The ads that Cred has rolled out recently taking Madhuri Dixit, Anil Kapoor, Bapi Lehri, is playing on the same field as - "We don't need ads or big stars." to promote our brand. If you see these "stars" are particularly chosen because they are "old stars." The new gen will not relate to these stars and the gen who does relate to them, it's to tell them "Hey look. These old form of ads don't work well anymore." So, if you stuck to this video till the QnA round he goes on to explain that they will try ads to confirm that they are a true relevant company but they'll not push the features per say. That they'll do through other forms like Word of Mouth and campaigns like - "Send a cake."
@@sahilahmed5038 honestly, I partially agree with what you said, but, just to counter, what about "Power Payer of the match" then? Ain't that pushing the crux of the app - pay your credit card bill using our app? My only problem with what CRED is doing, is that, if you don't really believe in the very principle of advertising your brand (or at very least, advertising the main feature of your app), why does it have to sponsor IPL at all, just like VIVO (or any other brand), not only that, why is it required for all the commentators to market "pay during power play and win 100% cashback" and stuff like that during every inning? Isn't this fundamentally traditional?
Go to local markets you will learn more about business and startups than big fat deep startups......local markets survived for few centuries sure they will survive in the long run.
Trust creation at higher platform what Kunal indicates towards is for raising money from market, upscaling and going public. Also for exploring different geographies.
Mr. Kunal Shah. As u are aware yesterday lots of kids around the globe protested against govt for not acting against climate change. In last 100 years our efficiency has brought us to this point. Any thoughts beyond wealth ?
Yes, that's why I use ad blockers everywhere, youtube, fb, multiple ad blockers on by browser. I haven't got a single ad on youtube for the last 6 months
I don't think younger generation is bored because they are much smarter but because they have been bombarded with so much information and senses which have made them numb.
Great talk sir.. I learnt many things from this video.. Thank you so much.. And yes even this video is Delta 4.. I have shared it to many of my friends..
We could socialise much better 10 years ago... Have deep rooted & meaningful relationships. Didn't need a screen to talk to the person sitting next to me... efficiency always comes at a cost.
DUDE HAVE YOU HEARED ABOUT TUPPERWARE WORD OF MOUTH REALLY WORKS BUT COMPANIES DO THIS BECAUSE OF HUMAN LUST AFTER ALL YOU CAN'T PRESENT SAME 1-2% OF GROWTH TO THE BOARD EVERY YEAR
I think his theory applies to the current situation because at that time cred was new and now they want more market penetration which is not possible as people they are targeting may not know how to use it or what cred does
This guy has been hiring celebs and making them do crazy stuff in his ads for more customers on his platform. Looks like he did not like his own theory.
