H.E.R., PinkPantheress, WondaGurl and Blond:ish | Turn The Dial | Bose

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Only 2.8% of popular music is produced by women. We’re committed to make this stat a number of the past by teaming up with ‪@SheIsTheMusic‬ and producers, ‪@HERmusic‬, ‪@ponies721‬, ‪@Wondagurl‬, and ‪@BLONDISH‬, to #TurnTheDial by celebrating women producers and paving the way for new ones.
Turn The Dial is a commitment to helping music be all that it can be by increasing the number of producers of all genders - not just men. To realize the full power of sound, the people making music need to be as diverse as the people listening. It’s time to turn the dial.
Learn more about Turn The Dial: bose.com/turnthedial
Bose QuietComfort Earbuds II: bose.life/3OXh0qk
Bose QuietComfort 45 Headphones: bose.life/3E1qLOY
0:00 | Introducing Turn the Dial
0:27 | Future of Sound
0:46 | Producers H.E.R., PinkPantheress, WondaGurl & Blond:ish
Follow Bose on Instagram: / bose
Follow Bose on TikTok: / bose
Follow Bose on Twitter: / bose
#bose #SoundIsPower #TurnTheDial

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Опубликовано:

14 июн 2024

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Комментарии : 173

@xfr7591 Год назад

How is this anyone's fault other than the artist just produce and make better music 💀

@bradspringer2372 Год назад

I suppose they will start blaming the listener for being sexist.

@dustbustr91 Год назад

It’s not. This is what companies do for a billion dollar check from Soros

@iamkoopa22 Год назад

Lmaooooooo! They are ridiculous!!!

@Datpart100 6 дней назад

Like you know how the Industry works...

@cupcake4ever47-the-living-cake Год назад

also just gona point out that the hand placement on the girl from the first part on her guitar is wrong.

@nonegativedays Год назад

Doesn’t matter who you are just make good music. Instead we get things like WAP and they expect us to like that.

@trentdavis3304 Год назад

I'd be so embarrassed to be associated with this ad😭😂

@garjisengra Год назад

Only 0.0001% male producers make popular songs.

@cupcake4ever47-the-living-cake Год назад

its so easy to pull random fake info out of your ass and people will just believe it so inspiring.

@dustbustr91 Год назад

this ad really rubs it in!!!!! allow me to add: women also have slower mile times and tennis serves!

@dougwilliams6051 Год назад

"Turn The Dial."? Whatever the hell that means.🤷🏼‍♀️🤣🤣🤣

@Doffythegoat Год назад

Holy shit!!! 58 likes!?!?😂😂😂. Wokeness truly is dying!

@arkfounder7056 Год назад

They will always revive it in an attempt to bring the Baphomet

@80sRocker Год назад

finally i see it too

@Doffythegoat Год назад

Y’all deleting comments!?! 😂

@vespasianflavius8778 Год назад

The view/Like ratio is epic

@cupcake4ever47-the-living-cake Год назад

ps I did my own research it closer to around 22.2% of popular music is written by females.

@asperbergers7136 Год назад

But.. but.. the msm said on 2.8% women :( Waaaah

@NicDoesDumbThings Год назад

Oh my God the wage gap is so bad because women don't get the good cool jobs like music production and high ranking business positions

@muneerlyati Год назад

My headphone stop charging after a year use it when I talk to the support team they want me to buy it agian .. unfortunately bad support team also they don't have warranty like another brands 😕 #BOSE #warranty

@ftnayv Месяц назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-2P1OlV8B5R8.htmlsi=IEfSEt_PN4GWpmN1

@vald_bagina7324 Год назад

If only 2.8% of popular songs are produced by women tell women to make better songs

@professormuro Год назад

Nailed it. Enough said.

@hachelyd_i3232 Год назад

Not even that, a lot of these popular songs made by men and women are garbo. Same repetitive lyrics and beats. This isn’t a gender issue, it’s a skill issue😂😂😂

@dustbustr91 Год назад

Exactly. I don’t care who produces it that shit better rip

@silky68831 Год назад

6 out of the top 10 billboard songs right now are women. They just say whatever turns the most heads these days

@MrDougfunny7 Год назад

@@silky68831 you don’t know the difference between singer and producer lmao.

@skweems9370 Год назад

I don’t understand and I’d like to learn, but doesn’t that just mean that there isn’t enough women in the industry, or that there aren’t enough women that are good at making music? I’m not sure how this correlates with gender equality

@AviyaleTales Год назад

The numbers are wrong they are jusf calling the listeners sexist to sell stuff

@targetdemographic1257 Год назад

You’re thinking when you need to FeEl

@cornpop1631 Год назад

Bingo my guy. Bingo.

@jeean3234 Год назад

women that make good music dont get enough recognition as men

@cornpop1631 Год назад

@@jeean3234 who says? Lol I'm pretty sure there's women getting awards and shit, especially now when you get an award JUST for being a "woman in music production" or some shit

@andrewbrooks1186 Год назад

Funny how there's over 200k views but only like 50 likes 🤔

@jonah4172 Год назад

Those female producers just need to get better 🤷‍♂️🤣

@vespasianflavius8778 Год назад

4 million views.

@chilimoooon4106 Год назад

So instead of me being called a black person just call me a person hell yeah 🤙

@qxvfhejgwk Год назад

Pinkpantheress a whole pioneer

@darii3523 Год назад

Frrr ✨

@felixcontreras6431 Год назад

Who?

@qxvfhejgwk Год назад

@@felixcontreras6431 ew

@orphanedhanyou Год назад

If you just want to be called a producer why does the statistic matter in the first place?

@gohan2791 Год назад

Wokeness, Trying to promote a certain way of thinking

@felixcontreras6431 Год назад

Loved Bose for having such professional quality and build but now the company has gone to shit also. Selling bose earpods if anyone is interested

@BrettFleming Год назад

As we always said in the sound community; No high, no lows, must be Bose.

@vladtheinhaler4227 Год назад

You a sucka!!!😂😂😂

@arkfounder7056 Год назад

Only 68 likes Damn you Bose

@pee_wizard2236 Год назад

what're they talking about? the top 3 on Spotify have women in them, first being Miley cyrus, Taylor swift is literally #1, in Japan idols(mainly women) are a HUGE market, and most singers are women by like 10% or something. there's literally no way its 2.8% are produced by women. maybe it just feels that way because whenever you go on tiktok you here some loser rapping about nothing, but I hear more women artists on the radio and elsewhere. hell probably 80% of my music playlists are women. unless I see blatant evidence, this is just false

@iamkoopa22 Год назад

Even if the Top 3 are women... is really beyond the point. Regardless of all that, the simple fact that they create an ad because people dont like their music, is totally absurd. Make better music! They cant force me to like and buy and support a Lizzo if I think the music is trash. They literally made an advertisement fighting for women's rights to listen to their songs. This is actually pretty pathetic. How did anyone think this would end well???

@DianaSimumpande 7 месяцев назад

"Producers" - when yo look at who procured their songs, it wasn't women.

@coob91 Год назад

Bro they just straight up lying now it's around 25% of popular songs

@AviyaleTales Год назад

I think its higher. Most famous singers i know are female.

@antonioortiz4111 Год назад

@@AviyaleTales well they are talking about producers not singers, but then why nobody’s complaining about the fact that there’s more famous female artists than famous male artist?

@AviyaleTales Год назад

@@antonioortiz4111 because men dont matter aparently

@gohan2791 Год назад

Go woke go broke... And this thing only got 10 dislikes i refuse to believe that

@pookiewookiemookie Год назад

0:29 I live near that place its called Jim's burgers and I saw the film crew that day

@vespasianflavius8778 Год назад

OMG the view to like ratio is legendary!

@ftnayv Месяц назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-2P1OlV8B5R8.htmlsi=IEfSEt_PN4GWpmN1

@shalucard107 Год назад

What a waste of money on bose part lol

@mei-day8686 Год назад

SHE ATE

@cullenlotter6592 Год назад

… nothing

@cupcake4ever47-the-living-cake Год назад

no no no. This is not gender inequality there just Arnt as many woman making songs as men it's not unfair there's nothing stopping a female from writing and producing music there's just more dudes doing it then woman. it's not sexist there just Arnt as many girls wanting to be musical artist as there are boys it has nothing to do with sexism. this ad is just stupid

@ftnayv Месяц назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-2P1OlV8B5R8.htmlsi=IEfSEt_PN4GWpmN1

@LilPuffgirl Год назад

Yess ma'am my girl pinkpantheress

@karmichaelblue Год назад

As a woman this ad is insulting.

@vespasianflavius8778 Год назад

This is why I use Ultrasone

@josemanuelmon Год назад

I have never been prouder of owning Beats by Dr. Dre.

@glennleatherwood4552 Год назад

Don't worry kittens, I'm sure a man will put on a dress,make some hit songs and bring up the number of hits produced by whamens

@asperbergers7136 Год назад

Facts.. they’ve already been doing it in sports! I support my trans women athletes 😂

@glennleatherwood4552 Год назад

@@asperbergers7136 the best man for the job, is a man. Even in women's sports, lmfao

@Black_Beard96 Год назад

Wtf??? Women make great music, and always have... This is propaganda/ miss information at it's finest.

@alecbeach2440 Год назад

I’m not a fan of the ad but they’re talking about producers (people who engineer songs and make beats) not artists

@ftnayv Месяц назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-2P1OlV8B5R8.htmlsi=IEfSEt_PN4GWpmN1

@cullenlotter6592 Год назад

Could not care less

@DonutTPOTer Год назад

the thing is: they're almost always the most popular producers in the industry too

@jeean3234 Год назад

CALL ME A PIONEER

@dix0n778 Год назад

What a reach! I recall the composer of all the DC related TV shows, animated or otherwise, composed and performed by a woman, Shirley Walker, and the original Tron, Wendy Carlos, not only a pioneer in electronic music, but also a female to male transgender. Speaking of electronic music pioneers, the original Dr. Who score was was performed by a woman, Delia Derbyshire. Guess what, those two just went out there and did the job, didn't asked for a hand me downs and performed the work exceptionally well. Have some dignity, all of you!

@jgetscensored7837 Год назад

A woke swing and a miss

@vespasianflavius8778 Год назад

The view to like ratio is Fricken legendary.

@kolerichard2133 Год назад

I’m sure it has a lot less to do with the gender of the talent/producer and a lot more to do with the skill of them. I don’t see anyone absolutely loving a song and then realizing it’s by a woman and saying “Damn what a shame, and it was going to be my favorite” lmao. Idek what kind of woke people this ad is trying to pander too 😂

@mambaplays8712 Год назад

Isn't most pop music (short for popular) predominantly women?

@tomdanks3427 Год назад

This was cringe AF I am actually embarrassed 😳 to be a Bose speaker owner.

@vespasianflavius8778 Год назад

Kinoshita all the way

@squash2127 Год назад

Just like… make better music if you want to have more hit songs

@ftnayv Месяц назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-2P1OlV8B5R8.htmlsi=IEfSEt_PN4GWpmN1

@80sRocker Год назад

maybe 2.8% of women only make music producing because not alot of women want to be music producers, ever think of that ?

@Joshua-do3go Год назад

So brave and empowering. Stunning, really.

@izickgarcia6749 Год назад

How they just don’t make music that’s good ☠️

@Asat1010 Год назад

@@izickgarcia6749 he was kidding

@MOPARBABEH Год назад

😂😂

@Rustypug Год назад

I love being reminded how terrible I am by brown women on the internet thank you RU-vid 👍

@alejandroguevara2212 Год назад

Wondagurl is responsible for some of travis and don big hits

@thegamewin100 Год назад

Ummm maybe make songs about more than just your body like WAP please

@ftnayv Месяц назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-2P1OlV8B5R8.htmlsi=IEfSEt_PN4GWpmN1

@darii3523 Год назад

OMGG YESSSS ❤❤❤❤

@gohan2791 Год назад

Yes what?

@MOPARBABEH Год назад

Ok females make some some good music an we'll listen to it we got pop, depression, and overly sexualized music from y'all. Expand. Make a metal band and I'll listen to you. One Christian metal band that I listen to has a female frontman and she's great, so I listen to them.

@tomtinakiyama9949 Год назад

How much did black rock give you to make this ad.

@nathanmadox3364 Год назад

Let's work of getting rid of that 2.8%, it's really gross having that much trash out there.

@carolinegaudeoso6798 Год назад

for the boys commenting here that they are lying about the numbers because there are many popular music by women singers: They are talking about PRODUCERS, not singers or writers. There is a huge difference there. And no, the number is not low because women are not as good as men. It is because they are disrespected and not taken seriously in the audio industry, so they don't feel like they are as good or motivated or supported. Women have to be proving themselves to men all the time, while there are horrible men producers out there getting more opportunities just because guys support guys. I am sure if they calculated a ratio of how many producers are popular related to how many are there in their gender, women would have a high percentage, just because they know that in industries run by men, you have to be GREAT otherwise you get nothing.

@qazhr Год назад

Unless you really into music industry most people don’t know anything about the producers. Also if 2.8 % are women that means they are allowed in so ask the real question why don’t woman want to be producers since there no barrier?

@antonioortiz4111 Год назад

Then: why there are more famous women singers than men singers? You see how stupid i sound? If they are famous It’s not because they are women , it’s because they are good at it. The same happens with the producers, most of them are genius and they are where they are for their talent. Why don't they start to produce good songs instead of complaining? Sorry but this ad is so annoying and it’s in fact a bad ad 😂

@maxxmarino6500 Год назад

Lmfao, how do you not see the irony of your claim? You admit women see tons of opportunities and success as writers and singers right? So clearly gender is not holding them back at all, obviously there's just more women interested in singing and writing rather than actual music production, which is absolutely fine, but clearly gender isn't a factor here, statically speaking women in general just aren't that interested in production.. Unless you're trying to imply women are taken seriously as singers and writers but not as producers which..wtf? Lol stop trying to pretend men are evil assholes, which is also ironic, for someone who claims to hate sexism you sure don't mind being sexist toward men lol

@noahpina2148 Год назад

This is ad is so cringe.

@asperbergers7136 Год назад

Men: *makes music people like* Women: That is soooo sexist!

@ftnayv Месяц назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-2P1OlV8B5R8.htmlsi=IEfSEt_PN4GWpmN1

@bigteddy9843 Год назад

Jesus 🤦‍♂️

@damienrodriguez2324 Год назад

Past peak woke

@wuzumane Год назад

Call it cringe

@roccocanfield4559 Год назад

Make better music tf??

@cappy2282 Год назад

Lol who was stopping these women from producing music? (Like it's someone's fault it's at 2% 😂)

@ftnayv Месяц назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-2P1OlV8B5R8.htmlsi=IEfSEt_PN4GWpmN1

@brynsmith5536 Год назад

2.8 is so wrong

@elijahtiemens5532 Год назад

Skill Issue.

@2020sII Год назад

Ok guys only 2.8% of popular songs are produced by women. Lose the misogyny guys. Stop listening to music because its good music and Start listening to music based on the demographic that made it. Got it?

@cutman8891 Год назад

Bro have you ever turned on the radio? 70% chance the song was made by a woman

@firelord1688 Год назад

Is actually a skill issue

@nickcoryell2516 Год назад

Dislike…

@fnhatic6694 Год назад

Bose would tell you who most of the music producers are, but that would be anti-semitic.

@flynsaucer8779 Год назад

Lies, damn lies and statistics! 🤔

@flynsaucer8779 Год назад

It's not the job "they" think it is, many artists/bands produce their own music. And taking on an artist or band to coach/manage/schedule studio time is a gamble, the odds are against hitting it big. So who ever wants to roll the dice.. knock yourself out!

@Gibsonnnnn Год назад

Only 100% of these woke ads are trash

@callhimhyung Год назад

My mommy is here

@hungrypiece4252 Год назад

This commercial is so bad it makes me angry.

@brobrotv834 Год назад

If you’re reading this Jesus Christ loves you unconditionally and He will never leave you 💛❤️💛❤️💛❤️💛

@AviyaleTales Год назад

Can you not

@gohan2791 Год назад

Appreciate it

@teddyjackson1902 Год назад

What am I missing here? Who calls a woman producing music anything other than a producer? Is there a word or a title I’m not familiar with. This whole campaign is nothing but a reaching intersectional fantasy and cringe fest.