Globally, about 55 out of 1000 children do not make it to their 5th birthday and diarrhoea is one of the main causes. Diarrhoea kills nearly two million people worldwide each year, out of which 1.5 million are children. Nearly 90% is attributed to spoiled water and poor hygiene.
Most children in developing countries haven’t been raised with hand washing as a priority. Even with the increase in the accessibility of soap and water, it is difficult to change habits and increase hand hygiene. Determined to break that vicious circle, the Handwashing Angels team took a behaviour point of view to build hand hygiene into a daily routine for young children at school. Their belief to make a change is simple: make it clear, make it easy, make it desirable, make it rewarding, make it valuable, make it a habit.
The Handwashing Angels team started the initiative with children at the Royal Gate School in Bondo, Kenya in late 2019. The success of the Kenyan programme has led to it being rolled out to more schools in Kenya, Uganda and the Netherlands. Now, almost 1000 children in these countries are using the specially designed ‘blue foaming soap’ together with a habit-forming framework to ensure hand hygiene habits become a normal part of their daily routines.
Find out more: www.handwashin...
--
Video produced by www.concreet.m...
--
This video is part of our series ‘Talking Business and Economics’ in which experts share their insights and knowledge on different topics in the field of business and economics.
--
Follow us on Instagram: @maastricht_sbe
Follow us on Facebook: @maastrichtsbe
Follow us on LinkedIn: / maast. .
Follow us on Twitter: @umsbe
4 окт 2024
