Harley Davidson is in Trouble 

I remember in 2006 I went to buy a Fatboy, $5000 cash in my pocket for down payment. I told the salesman I wanted a basic bike, no options. He said he had two and there they are. I commented that the bike was not basic because on the website Fatboy MSRP was $3500 less than the tag on the handlebars. He said with a smug attitude, that’s a suggested price, we can charge what we want and then he walked away from me. That day I went and bought a Vulcan 1600 classic and kept the $5000 in my pocket. Ten years later, I’m a more savvy buyer. Bought a 2016 Electra Glide Limited, list $28k but got a great price. So I thought. I had that bike 6 months and it left me sitting twice and went to the dealer 5 times for warranty work. What a piece of crap. I traded it in on a BMW R1200RT and never looked back. It’s been a perfect bike.

A big part of the problem can be explained with a simple analogy: Imagine if the American auto industry was only dominated by one company to compete with whole world. Now imagine that Company was John Deere.

Harley Davison are like a washed up film star living on past reputation

Harley's problems are of their own making. For years they have continued to build bigger more expensive bikes and demand premium prices while every other brand has focused on building affordable bikes to get people into riding. Harley made the decision years ago to rebrand themselves as "luxury" and "premium", and even transformed several dealerships into boutiques. And during this time, their sales and market share continued to drop. They ignored market trends, and the writing on the wall. If HD goes belly up, it's their own damn fault.

I gave up on Harley Davidson years ago. They’re too heavy, too slow, they don’t handle or stop and they are far too expensive and need fixing from new to get them to run right. They are bought for one reason only - the name on the tank - they are an ego trip for people who think they are somehow special. Imagine if Honda secretly bought up all Harley stock and rebadged them as Hondas - would they sell a single one - NO of course not. It’s all in the name.

In 1984 I traded my HD Electra Glide in for a brand new Honda Goldwing Aspencade. I just rode it an hour ago.

Another move Harley made in the nineties was to squeeze out the mom and pop stores who had stuck with the brand through thick and thin. People who actually rode the bikes, who lived and breathed HD. Instead dealers were required to build life style palaces. Multi million dollar facilities that were generally owned by non riding investors looking the rake in the money as the market grew. In order to recoup their investments, bikes were loaded down with chrome accessories and more importantly financed through Harley. Finance is where the money is.

I saw a good comment the other day. Yesterday's technology at tomorrow's price. That's Harley.

When Harley finally dies, I don't think most riders will care, and the ones that will will likely be too old for the Harley "lifestyle" and won't even notice

Dear Harley-Davidson, Hahahahahaha! This is what you get, for so many years of sleazy business practices. Yours truly, A former loyal customer

The used HD market is flooded. In the next 10 years when most HD owners are dead or dying the used market will overflow. Want a Harley? Buy used.

Their biggest mistake was shutting down Buell because their own sub-brand was outselling them... that should have been a strong hint that they were doing something seriously wrong.

The dealers are not bikers anymore they are money people.

It's like Harley is trying to ruin themselves... When asked; What do people want for a motorcycle. They say lighter, faster, fuel efficient, cheap to buy and own. Honda: We hear you so, here's the Rebel 500 Kawasaki: We hear you, so here's the Vulcan 650 S Yamaha: We hear you, so here's the Bolt Harley: We hear you, and don't care, so here's a Cruiser with a V-twin bigger than your car's engine and it'll cost $30K. But added Bluetooth!

Every time I needed parts or service for my Road King the dealer always made sure I understood just how lucky I was that they were willing to do business with me. Well here we are, HD is again down and out again and I wouldn't go back to a HD dealer if it was the only place on earth I could get something with 2 wheels. Talk about a company with no respect for its customers. It's now BMW R series for the long road. If I live and ride to the age of 100 HD will never see 1 more cent of my money.

People can't afford to pay rent let alone buy an overpriced motor cycle.

Harley reliability is legendary. 85% of Harleys are still on the road. The other 15% reached their destination.

I have owed Harley’s my entire life (30 years) and still have a custom FXR. Then I rode a BMW and haven’t looked back Currently ride a K1600B. The technology, power and performance is far superior to Harley. 165 horsepower out of the showroom without spending thousands in add ons.

Let. Them. Fail. They've been screwing their customers for a long time.

Harleys are like gibson guitars. OverCharging just for heritage.

In 50+ years of riding, I've learned a few things. My Hondas and BMWs never left oil puddles. They always started and seldom stranded me. I never had to go back to the dealer and shell out thousands to get the horsepower that should have been standard. The dealers sold bikes, not tee shirts. Harley built itself into a box and has no way out. H-D was so terrified of alienating their geezer riders that they never replaced that stupid air-cooled V-twin with something modern. BMW and the Japanese have retired far better engines than the current H-D, some of them decades ago. Of course, those excellent engines didn't go "potato potato," which is important. The H-D riding coots will tell you what a wonderful engine that V-twin is. The flat head straight eight in my dad's Packard was a great engine, but you don't see a lot of Packards on the road these days. If you want to know why H-D is doomed, look at the hysterical LiveWire. It took H-D ten years and many millions to wed 1. A battery 2. An electric motor and 3. Two wheels. Thirty grand for less range than I ride my BMW for breakfast? No thanks.

Harley dealers and riders have spent years looking down there noses at us, motorcycle riders of more reliable brands and now the chickens are coming home to roost. Don't tread on me.

Harley D has priced itself out of its core market.

Yesterday's technology at tomorrow's prices

Harley Davidson is pricing them selves out of business.

Even if harley lowers the prices the dealership will still take advantage of the consumers. I worked at a harley dealer for 2 years and saw people come in all the time and get shafted by the dealership on the price of the bike

I think it's worth mentioning that many younger riders were interested in the Buell branch of Harley, and it pissed a lot of us off when Buell got axed. I loved those bikes, still do and still own the XB12S. They had their chance to appeal to younger audiences with unique styling and handling and they blew it.

I love Harley Davidson! I've wanted a Harley my whole life, and just recently I went to a dealership to test ride my dream bike - a 2019 Fat Boy. They were kind enough to let me take it out and give it a try. It's a gorgeous bike, and I was serious about buying, but after that test ride I was horrified to learn how Harley does business... 1) that big 114 m8 that everyone is raving about is a hunk of junk! It's absolutely gutless! I put it through the paces and it was predominantly sluggish and unresponsive - I fear it wouldn't have enough power to get me out of trouble if things got tight in traffic or if I needed to get some breathing room between myself and other vehicles out on the highways. 2) The brakes are a spongy lame joke! The ABS is completely untrustworthy and I doubt that bike will safely stop inside of 15 meters from 50 km/h - which is a common necessity on big city roads. 3) The stock exhaust is...pathetic, and leaves much to be desired - like maybe even a little bit of sound and rumble. 4) The piss-poor lighting and signals. 5) No adjustment in the front suspension -which is a typical cost-cutting method for the more budget-oriented bikes. 6) The really uncomfortable passenger seat - can't see my girl enjoying that for more than ten minutes... 7) It handles like a school bus - fights you in every turn above 30 km/h. 8) The gearbox is too clunky and resistant and persuades you to just avoid shifting if possible. OMG, wait for it... 9) THE PRICE! CAD $27,500 + tax + freight + PDI which now brings you up around 34 to 35 thousandish...which comes out to 17 million payments of around $600/month - and that's not even mentioning insurance costs... 10) When I got back from the test ride, the salesperson had the paperwork all ready to go but when I complained about all the above, the salesperson started talking so much crap like "Oh yea, most people do a few upgrades on this beaut right away, like a Stage One or Stage Two, and an exhaust, and the light..." ARE YOU FKN KIDDING ME??? And do you know how much money all those 'bolt on upgrades' cost??? I'm a working man, I got a mortgage to pay, you know, oh yea and maybe even a powerful need to eat sometime this month...!!! And did you know that Harley charges around $1500 to replace a tire on that bike? Yes, I asked! Fk that and FK Harley! It's bad enough that it's supposedly a 'premium motorcycle' at a positively ridiculous 'premium price' but they sell it to you all nice and shiny off the showroom floor but its only capable of 60% of its potential, the rest is up to you in 'performance upgrades' What a rip-off!! They design the bike to be lame from new, with the hopes of people spending stupid amounts of money to make it decent AFTER paying the outrageous MSRP sticker price...pricks! I'm going over to the Japs; they'll sell me Godzilla between two wheels -with lots of upgrades and accessories at only half the price of a stinkin Harley -with TWICE the customer service and tech support, and I'll spend WAYYY more time enjoying turning wheels and NOT wrenches. And I can easily skip a few showers and grow my own beard for free!! Harley hasn't turned a profit in almost ten years, and I DON'T feel sorry for them. Maybe all their troubles will go away with their new and awesome $37,000 piece of crap Livewire e-bike, or with their new brilliant strategy to reduce costs by having factory production moved to Sri Lanka or whatever other crappy mud-caked country they can shift themselves to and start building a bunch of sh!tbox cheap entry-level or 'affordable' bikes to lure the younger generation to their brand...yea good luck with that you fkn boneheads! Harley Davidson is goin down because they got their head wedged right up their own @ss! Good bye Harley... And I say good-riddance! And by the way, as I was walking out the door, the salesperson blurted out "Well I can go as low as $25 thousand if you sign now..." Uh-huh, yea fk off...

Ever since Ronald Reagan bailed them out the acted like they could do no wrong. Now it has caught up.

The fact that we’re in a pandemic and Harley Davidson hasn’t slashed their prices is why they will die💀

Take an Evo or Shovel head to your local Harley Dealership for engine repair. Or take your Iron head Sportster to them. They will say, "We don't work on those anymore, take it to Smitty's chop shop, he will work on them." So, HD dealers will not work on HDs that are old. Forget it. I took my Road King to Honda and asked them to put new tires on the bike. They did it and gave me a discount. It cost $80 a tire for them to replace the tires... Now, I own 2 Goldwings along with my Road King. I ride the Goldwings for distance and ride the Road King to the picnic tables... Lee's Honda of Redding has my business for life.

Harley's deserves every bit of its troubles and I dont feel sorry for them. Overpriced bikes and didnt care that it hasn't done anything but rob its customers.

This is what happens when you bail out failing companies.

Wow it’s like building overpriced underpowered overheating 1930s technology inspired motorcycles was somehow a bad business model 🤷🏼‍♂️

Shopped for a Harley for a long time and “settled” for a 2005 Kawasaki Vulcan 1500 Classic. Never once did I regret my purchase. The bike rides like a dream and I saved a lot of money to put toward a new car. Harleys are gorgeous bikes and well built but the dealers are a total turn off and the prices are crazy. They have to wake up soon.

Overpriced, overrated, and out of date...that are the main reasons, why HD is going down... If you ignore the market around you, you will face extinction...

I sold my last Harly, then went to buy another one and the salesman was extremely dismissive and they tried to set me up with a loan with a 10.99% interest rate. I refused. Then as I was getting in my car they came out and said we got the rate down to 5.99, I said no, two days later Harley announced a 1.99% interest rate. BMW’s look nice.

As a long time Harley rider, I have to say this video is spot on with all those points. It is my opinion that the Livewire is a turd. A really expensive turd. I agree with another poster here that small tech upgrades to the existing high quality classic bikes is the best move. I’m on my 5th Harley. It’s always been the same with every purchase - air cleaner $100, slip on pipes $300, tuner or rejetting the carb $300, add a sissy bar $300. The list goes on. They need to build on what is correct about the brand and add the goodies from the factory. PS- I almost bought a new Triumph.

I have a friend that was about to spend a fortune on a new HD. When he inquired if they would throw in a helmet so he could ride it home. The guy said, "We are Harley Davidson, nothing is free." He walked out and went and bought a Kawasaki cruiser. They gladly tossed in a new helmet. That was a huge mistake for that HD!~ Edit: This was about 14 or 15 years ago. He still has the Kawasaki cruiser and it's never been in the shop. Not once. (and he rides a lot!)

I have been riding off and on for the last 9 years. I have never owned a Harley and never plan to. It seems like everything Harley does is usually done better and cheaper, in price not quality, than most of the other competitors. But the biggest reason I was turned off of Harleys was the Harley purest crowd. I have been threatened and insulted by harley purests for even admitting that I road other brands. Leaves a bad taste so to speak

I recently bought a used ultra limited Harley 2010 with about 20k in accessories and very low miles for $10,000. 2020 will be my second season riding. I earn a six figure income and I would never spend $40,000 on a new motorcycle! That’s just insane! It seems the new management at Harley doesn’t have a clue. I can totally see Harley Davidson going bankrupt.

Been saying this for years!! Owned a brand new 2015 street gluide!! 700 miles later "No way " weak heavy small framed polished turd. I sold it quick. I've ridden bikes my whole life. My Suzuki 2008 1800, c109 is the bike for me. Still strong, well balanced, runs great, quiet, runs cool with liquid cooled engine,,(hello)fuel injected, powerful big and only cost 7,500 new.

I thought Harley-Davidson was a t-shirt companies they make motorcycles??

Everything you mentioned in this video is absolutely true. After five Harleys l am finished with them. l don't expect Harley to ever recover.

HD was the sole reason why I got my license 5 years ago. When I bought mine a dream came true and I swore only by the custom brand. Sold it after 3 years and now ride a KTM.

I have always loved Harleys.always wanted one.i could never afford one.now that I’m older (57)and can afford one I have found that over the years of riding I have done ,a lot of the people that ride Harleys have changed my mind about owning one.The whole Harley or nothing attitude gets old.if you don’t ride a Harley your not really a biker.i also know there are a lot of Harley riders that are down to earth people who don’t see you for the bike you ride but just see you as a fellow biker.unfortunately the bad always ruin it for the good.to much attitude.i don’t want people to look at me and think I’m just another weekend warrior who thinks he is a badass.the guys that won’t wave back when you throw up a hand.to cool to wave.these same guys who are Harley or nothing fans ride their American bike all day and then go home and watch their Japanese or Korean tv.i would have to guess that I’m not the only one who feels this way.over priced and not as reliable.they are cool to look at.

I went to the hd dealer looking at a 883 the dealer came over and asked me why I was looking at a girls bike I left went across the street to the Yamaha dealer and bought a fz09 thank you harly dealer you saved me lots of money

I liked Harleys when I was kid, but now that I have grown up and actually ride, I have only had Kawasakis. They are great bikes and are extremely affordable compared to HDs.

Harley seems to think that the Boomer market will be around forever.

Some years ago, I also had a test ride on an 883. I found the airbox pushed my knee out, making it awkward to access the brake pedal (completely unacceptable). The front brake was wooden. The cornering was mediocre. Cruising speed was about 65mph before it started getting vibey, which was the same as the MZ 250 that I was trading in. The fuel tank was pitifully small. In the end I bought a Moto Guzzi Breva 750. It was lighter, faster on top speed, quicker on acceleration, cornered better, braked better, had better fuel consumption and was cheaper than the Harley. Why would I buy a Harley?

over rated, oh, and over priced. rarely see a rice burner broke down on the highway!

Harley is too expensive and I will never ever buy one for that reason.

Harley Davidson is more interested in selling key chains and bumper stickers than motorcycles.

but they still can sell 90 dollar T shirts

The only harleys ive bought are used. Feels like the only way to make them worth it.

This hit the nail on the head, it's also why I bought a Goldwing instead of a Roadglide!

Bold prediction: Harley Davidson will join Schlitz Beer as a case study in apocalyptic mismanagement that they include in business textbooks.

I've bought Kawasaki over Harley twice now, i grew up around Harley's and that's why I don't ride them

Harley is on life support, call in Hospice.

Harley Davidson has lost everything due to corporate greed and pricing themselves out of business...then they moved production out of the United States...they will go down in history...my first 883 cost $5300 w/pipes, backrest & T-T-T...that bike is $10,000+ NOW

I worked for a dealer almost twenty years and saw changes in product , customers and dealer attitude. I'm retired now and Harley Davidson has priced itself out of my budget, they raised the cost of product and deleted standard equipment, bag rails, bumpers, passing lamps, tour boxes and others. Remove parts and charge more for the bike That's not very good business. I won't go into a dealership and pay 100.00 for a sweatshirt made in Malaysia. I don't like paying for parts made In China. How many damn Softail models do you need

HD = High Dollar.

When going to buy a Harley don't forget to bring the Vaseline.

I laid my old soft tail over in south Phoenix in January. I broke the clutch lever. We got it loaded on a friends trailer and hauled it home. The next day, we towed it over to the closest HD dealer. The service manager comes out and tells me the bike is too old (1989 FXST) and that they no longer work on them. So I go to a custom shop. He puts on a clutch lever that he found in a old parts bin and charges me $20. I looked at it as being a blessing. If the HD shop would have done it, it probably would have cost me $200!

In high school in late 60's. Saw the same happen to the British bikes when the Japanese bikes came on the market. A few short years and Norton, BSA and Triumph were sucking the hind tit. Bye Harley. You snooze, you lose.

Goes out and buys a Road Glide CVO Week later: "we've decided to drop the price of all touring bikes by $5,000" This would piss off a TON of people who just instantly went from being equity positive to being upside down on their loan.

When everyone in high school had to have a camaro, I put together an old Cadillac. Now all the cool kids HAVE to have a harley....I just cant do it. I dont like following trends, or herds. Gotta be different to be happy.

That adventure touring thing is absolutely hideous.

When I saw the new models they came out with, I knew it was over for them. They obviously missed the point when they unveiled a 30,000$ electric bike and thought it was going to get young people riding. If young people had 30 grand, we'd put a down payment on a house, or buy an actual Tesla for the same price. The marketing people at HD just don't live in the real world. It's great to maximize profit per unit, but if you are selling hardly any units, it's not worth it. If they had made the Street models actually affordable, that could have saved them. But the 500s are kind of junk bikes, with the cheapest looking tach in the world and they cost 7+k out the door. There are so many options for that price, why would anyone buy an anemic, built on a budget, fake Harley? They really have no idea what they are doing. Should have come out with something around 5k and people would have bought them up like hotcakes. Those are the bikes that are really selling. I see so many Ninja 300s and R3s and midsize adv bike nowadays, and it's because it's great value for money. And a ninja 300 probably outperforms a 11,000$ 883.... Harley needs to add value to their bikes if they want to keep selling for the prices they are.

I'm a younger rider and hate the stereotypical harley owner that has their entire identity ingrained in the harley brand. Anything that challenges the big HD is met with insults that really highlight their fragile egos. That's why I went with a Chieftain. I've noticed that Indian owners are actual riders while the HD guys in my area are just doing it for show.

Some of Harleys bikes cost over $50 000 in Europe. Just insane. 😳

I surprised this hasn't happened sooner. I worked at a dealership from 98'-07'. Clothes, chrome and engine upgrades were where the money was at. But the bikes get them through the front door. HD always seemed behind the curve when it came to coming up with styling ideas and new directions. I was at an HD show in 99' and saw a street version of a VR-1000, it was beautiful, I told the factory guy next to me that HD should produce that bike, I told him "you need to get younger people into the dealerships" he laughed.

What I've read about how others have been treated, same here. HD is in harm's way of their own hands. "What goes around, comes around!" Their dealership's will suffer from their own hands also. Their attitude will change and it's to late for them to treat us like they should have in the 1st place. I haven't been back to any HD dealership's in 1.5+ years. I get their text and emails, their tone has changed, just to late. I still have mine and no plans to sell it. Ride safe and stay safe.

Indian's bikes have become far more attractive to me. No bullshit, they just want your business, and it shows !

Hit the nail on the head: forcing customers to pay extra on things that should come as standard. Because of this I went elsewhere. Screw you harley, glad to see you’re suffering.

I'm a former H-D rider. I'm their target rider. I'm older, retired, need wind protection, radio, GPS etc. What I don't need is a heavy bike.I also had an Indian Chieftain. Loved it more then my Street glide. But heat and weight were not my friend. So enter the BMW K1600 BAGGER. 100LBS lighter than both my previous bikes, watercool, 160 hp , ABS, Traction control, shaft drive etc. And it has REVERSE. Priced a few dollars less. Dollar for dollar there's no comparison. ( but I do miss the V-twin sound)

I was going to buy a HD, then I woke up and bought a GSXR 750 for the same price ...

I hope that this pandemic will open their eyes and realized that their high prices and cockiness will only get them in deeper financial trouble, wake up Harley and treat your customer right - for once!

Most bikers want reliability. Then there's handling, power and the lack of vibration that would make a tractor driver wince. HD tries to sell yesterday's tech at tomorrow's prices. No chance.

The HD adventure bike looks like a one-off custom made for an early 90's Van Damme sci-fi movie.

They care more about selling memorabilia then their machines.

There's also another great HD in trouble video 'How Harley-Davidson Killed Itself' (posted by: FortNine).

Gen-Xer here. Harley has had and maintained an elitist prick attitude at their dealerships all through the 80's, 90's and 2010's especially if you are riding some other brand of motorcycle. This attitude has transferred to their customer base which grows smaller by the day. Harley Bikes are excessively overpriced, unreliable maintenance hoes and anything but elite in performance much like Harley Stock. Harley Davidson is just another American auto manufacturer that constantly needs a bailout at Taxpayer expense. In short, Harley is a Parasite Company and if Capitalism ever comes back to the US, Harley will be GONE💀

I went into a local Harley event, got a quote on a new fat boy, after i laughed at the ridiculous apr and a $7,000 warranty I went and bought a Honda Monkey!

I’m so glad HD is going down the tubes. Customers were treated like ship and the employees acted like you (the buyer) were nothing more than a pain in the ass. About 15 years ago after spending almost $35K on 2 bikes paying cash I ask the sales person what my parting gift would be and asked for a HD leather jacket. I mean they retailed for like $299 back then so probably cost them around $150. He said they did not do that ever. I then asked him to ask the owner again please. After about ½ hour he came back shocked, and said I can’t believe this but after really trying the salesperson got the manager to give me 10% off retail on one jacket. How fu&king cheap can you get? If I had not put down 10% on these two bikes I would have left the dealership right then. The salesperson knew I was less than pleased because I told him so. I had brought a friend and off we went never to set foot in that dealership or any HD dealership again except for the scheduled maintenance...I sold them both and now ride an Indian. HD dug their own hole so good riddance...The Indian tribe has been the big winner and I hope they do well.

Harleys are slow, unreliable, expensive, and dated.

I dearly love my Harley 2012 Street Bob. Its paid for, and I plan to keep it for a long time to come. My 19 year old son also loves it dearly. I don't think that branding is really the issue here. In my experience, young people DO actually LOVE Harley, BUT there is NO way that they can afford one. The compliments I get on my bike are almost exclusively from younger people who ALL express that they absolutely want one, but can't buy one. If I were Harley, I would concentrate on making the lower end bikes- Sportsters, Street, ALOT more affordable to younger buyers. Go ahead and make your profit on the bigger baggers while you still can. That's fine. BUT, significantly lower the price bar to get people to your brand. The sportster should be the gateway drug to Harley, and it should be easy to get onto one.

Back around the 10-12 years ago I'd go to the local dealer and within a few weeks of introduction all the new Harleys would be gone and with a premium markup. I now only buy if what I am interested in if it's discounted. I recently bought a 2019 FLHX with a $3000 discount and added aftermarket seat, backrest, and tourpack from Amazon where my hard earned retirement dollars saved me roughly 2 grand. Harleys are quality built for sure however like you say I don't understand any +$40000 motorcycle. Enjoyed your discussion. Best wishes Harley.

One of the biggest problems is these giant palaces they've built. How can they lower prices with that kind of overhead. I said back in the day that they were painting themselves into a corner financially and that the next recession would play hell with them.

Harley riders are the same as smokers. That talk about how much it cost......but will never quit

Their bikes are well made, beautifully styled and well, it’s a Harleydavidson, but you go into a dealership, find a twenty thousand dollar bike you like, but after the dealer adds on all the tax, tag, and dealer fees and you take a maintenance contract, you end with a thirty thousand dollar bike that should cost no more then fifteen thousand. I doubt I’d do it again.

Great video, I predicted this about 10 years ago and even got into a very heated argument with an avid HD rider/owner friend. I bought a nicely equipped Triumph Thunderbird brand new in 2010 for $12,500 when the comparable HD bike was a stripped out no frills Dyna for $15,900... I have ridden it all over the U.S., even up Pike's Peak passing a HD about 3/4 up the mountain as it wheezed on the thin air... 70,000 plus miles later, no issues except some rear bearings that got tired of going round and round. $3,500 cheaper and no breakdowns, hmmm... Funny thing is, the friend is not a friend anymore and his HD suffered a catastrophic engine failure that caused the engine to eat itself, just like the Motor Company is doing now, eating itself.

Harley's quality, features and reliability are not on par with their pricing. Other brands offer much better quality for a lot lower prices. Harley's new warranty policies are also a big issue. Almost all "aftermarket" parts have to be Screaming Eagle brand (Harley's inhouse brand and high prices) and have to be installed by Harley certified mechanics. If these two criteria aren't met, your manufacturer's warranty will be voided. The salesmen often deny this, but read the fine print on the paperwork or do some online research and you will find it to be true. To make things worse, their Screaming Eagle parts are often inferior in performance to other brands, yet are more expensive (just like their bikes themselves).

Technology wise a Harley is a $4k to $5k bike. You're paying the other $15k to $20k for the tank emblem.

I recently visited my local Harley-Davidson dealer in California to check out a new Road Glide. I was shocked when I saw the sticker price of $30,000. This did not include sale tax, registration, doc fees, and other dealership expenses. Those combined expenses brought the price of the bike to $35,500. I turned around and walked out.

All my riding years I had jap bikes, but five years ago I tolled my wife I wanted a Harley before I can't ride any more. Now 62 have my second Harley and loved it. I do agree with most of the comments here. Harleydavsion is hurting themselves. Probably won't buy another one. Have respect for all riders!

Harley has always been rubbish, Kawasaki will dump them sooner or later, a Honda 500cc will blow a 1800cc Harley off any day

I've been riding for many years and riding Harleys since 1999, and what you are saying is right on. They are so focused on their marketing strategy and profit making that they have forgotten about their customers. Selling t-shirts for $35.00 and finding new ways of making it more expensive to ride a Harley (radiator bikes that need even more maintenance...$700 headlights....$500 oil changes, etc) has taken it's toll on them and, I think, will be their undoing. All that, coupled with their management's lack of listening to their customers will eventually run more and more of their riders off.

Why don't Harley Davidson riders catch Covid 19? Because Harley Davidson riders can''t catch anything.

Having owned many makes & styles of bikes over the years including 2 Harleys, i can honestly say the Harleys were the biggest pieces of s**t i've ever had the displeasure of experiencing. Compared to the competition, they fall short in every aspect of biking including braking, handling, performance, maintenance, reliability, cost, etc. Good riddance !