Have celebrity-owned brands gone too far?

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The Good Work Investigative News Team fearlessly delves into why every celebrity alive today has a brand, which is a fact.
Now more than ever it is vital to tell stories that uncover truths about the modern condition, and we can’t do it alone; we’re grateful to Emily Heyward, Nik Sharma, and Kyle Cooke for their assistance with this investigation.
Also Mark Wahlberg’s drip fits will haunt us forever.
Follow Emily: www.emilyheywa...
Follow Nik: mr...
Follow Kyle: / imkylecooke
Video by Dan Toomey and Henry Stockwell
Additional camera and direction by Evan Frolov
#celebrities #brands #GoodWork
Subscribe to GOOD WORK here: / @goodworkmb
SIGN UP FOR MORNING BREW HERE: www.morningbre...
FOLLOW GOOD WORK HERE: / goodworkmb
FOLLOW DAN HERE: / dhtoomey
Why does every celebrity start a brand now?

Опубликовано:

4 окт 2024

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Комментарии : 567

@GoodWorkMB Год назад

We have now defeated celebrities. What should we cover next??

@1Piecer Год назад

Really The sarcasm at the end was pure gold.

@matthewhopkins5701 Год назад

Misguided Tiktok financial advice / the culture of the “side hustle”

@haiguyzimnew Год назад

Cover pickleball. Is that still a thing?

@CriterionCafe Год назад

MBAs

@Scottko Год назад

Sports teams. Michael Jordan just sold the hornets for 3 bil. The hornets are terrible.

@glyphli5024 Год назад

Can't wait for Dan Toomey branded trenchcoats

@GoodWorkMB Год назад

waiting on Burberry to pick up the phone

@chrisfulton3791 Год назад

Would buy.

@Komeuppance Год назад

Yes, drip check the trench coat.

@laurenconrad1799 Год назад

Shut up and take my money, please!

@StephanieStebbins76 Год назад

NEED 😂

@pb_and_nutella Год назад

The amount of bullshit that came out of his mouth when you asked him what he actually does for his company was the highest form of journalism, that's how you ask the hard-hitting questions

@tomribei Год назад

18 hours a day, what a load of bull

@Spacecorgi Год назад

I learned so much from his answer. So enlightening.

@Meldreth56 Год назад

He's in the weeds man

@andrerenault Год назад

He's into weed?

@chiefpacman Год назад

it was a joke though

@TheDonutboy1573 Год назад

Thank you guys for saving the video essays format!

@GoodWorkMB Год назад

you're welcome, Donutboy

@reidherring145 Год назад

@@GoodWorkMB😂

@bullydungeon9631 Год назад

The constantly drinking bit is absolutely hilarious the subtlety of your humor crushes me

@GoodWorkMB Год назад

for you, I will continue drinking

@penguiburst Год назад

Bro i thought i was the only one to see it haha

@bobopa5624 Год назад

My favorite are Dan's "trying to look like I'm listening" faces during every interview

@Medguylifts Год назад

@@GoodWorkMBI read everything you write as your voice reading off a teleprompter

@SKITZ_MONEY Год назад

@@GoodWorkMB seeking the truth is thirsty work

@anywallsocket Год назад

Mark taking any and every opportunity to show us he still has abs is absolutely hilarious 😂

@ImGolden Год назад

Amazing. I mean, he probably works really hard for them so I guess I get it.

@danielwestphal6941 Год назад

Everyone has abs.

@TheRealTaco Год назад

@@danielwestphal6941 no shit.

@Riko_KP Год назад

@@ImGolden I wouldn't call injections hard work but okay.

@henrikhasell4470 Год назад

Abs-solutely

@MrBigCookieCrumble Год назад

Born in 94 and totally with Gen X on this one, "Don't sell out to the man!". You're gonna spend 5x as much on a t-shirt because an actor is selling it, for what, their gratitude!? They dont know who you are, they dont care, they want your money. You need your money, they dont!

@pierrex3226 Год назад

The power of branding. Forget value. Welcome narcissism.

@TheSultan1470 Год назад

"Yeeeeahhhh mannn, we're sooo against the mannn mannnn. Everybody's a sellout mannnn" -Gen X, 50 times a day, 1993

@blablup1214 Год назад

@@irfuel It is always the same. You hear an absolutly ideotic idea. You think nobody can be this stupid. Than you look to the side and there are hundreds of people that take out their wallet and thow cash at the guy with the idea......

@anonnona6940 Год назад

Gen X are good people, their kids Gen Z are less woke. Millenials and Boomers are problems.

@aryanram02 Год назад

same with youtuber merch, especially ppl like mr breast who sells merch and t shirts for 2x,3x prices and ppl buy that crap because "he is a great guy who donates" i hope ppl see through pr teams more often

@zackklapman3569 Год назад

That reality TV epilogue was so brilliant.

@wallysan31 8 месяцев назад

I feel like Kyle was high-key in on it. That was fucking great, down to them breaking character at the last frames.

@rudinah8547 Год назад

Do you record the entire script at each b roll location and then splice it up after? I love the idea of walking around Chelsea and seeing you monologuing in that intense voice 😂

@androidwalle4932 Год назад

feels like it!

@itim777 Год назад

Based on the most recent vid about private equity i think this is exactly what happens

@johnadams1281 8 месяцев назад

great question actually!

@totallyrandomofficial Год назад

That small subtext underneath Dan's name that corresponds to the other person's occupation or topic is just on point. Every time. :D

@aeoligarlic4024 Год назад

My favorite was: "Knows famous people" "Is blocked by celebrities in ig"

@bleachedrainbow Год назад

"Is a hunk in real life"

@LeonardTyson Год назад

beta prince

@yeaimzeus Год назад

Shaq’a cheat code being one button cause he promotes so many brands is hilarious af 💀😭

@MrClazyo Год назад

I thought it was because of the o-face he made on first we feast "hotter wings, for hotter people" or whatever the show name was.

@emmahardy5422 Год назад

I like to slather my Shaqaroni pizza in Icy Hot, right after I call the General for car insurance

@rightwingsafetysquad9872 Год назад

I have a knock off George Foreman grill with Shaq's picture on the box. I'm not even sure it's an actual endorsement. The importer probably just thought they could get away with it and no one would be able to tell what's legit and what's not because there's so many Shaq endorsements. Shaq himself probably doesn't even remember what they all are.

@philip2.2.12 Месяц назад

@@MrClazyohot ones

@tagguh1 Год назад

This deserves like 10 million views, so damn funny. The ending turning into a little News Reality show is so meta and hilarious. Also the side panel "stories" that are parodies.

@benjohnson9224 Год назад

The totaled car is the perfect background for this topic. 10/10

@aeoligarlic4024 Год назад

"THAT was a sentence", this guy always gets me laughing in the least expected moments 😂

@Lachronix Год назад

I need a brand now. I think mine will be about frogs on meth. And housing. Thank you for guiding me through this journey, Good work.

@GoodWorkMB Год назад

we wish you the best on your RibbitMeth journey

@ricseeds4835 Год назад

Kyle never really said what his day to day responsibilities are except that he's "in the weeds"

@justinchoy476 Год назад

My favorite thing about this channel is that I don’t know what’s an interview and what’s a skit

@tyler94flynn Год назад

levelled up - actually informational content and that big brother shit at the end actually brought a smile to my face instead of just staring at my monitor blankly and thinking "wow, that's funny"

@GoodWorkMB Год назад

@marvello15 Год назад

One of the best RU-vid accounts going. Feels like it fills a vacuum left by the Stewart-era Daily Show.

@rossbentley3000 Год назад

Don't know him at all, but props to Kyle Cook for playing along with everything. Dan hilarious as usual

@margaesperanza Год назад

Even if Fenty's overall quality is a mixed bag, Rhianna and her team really did push competitors to make more shades in makeup. You're suddenly seeing brands make ultra dark to ultra pale shades that wasn't widely available before Fenty came in. What used to be a "waste of money" for companies became a financial goldmine for new customers.

@TheFinalIllusion Год назад

You’re proving one of the main points of the video btw stop it

@theberserker_of_falconia Год назад

Rihanna got a bag nothing more

@liahb1745 Год назад

@@theberserker_of_falconia Nah Rihanna’s brand was actually impactful in the beauty community

@cyborg6282 Год назад

Makeup 😂 insecure women

@aryanram02 Год назад

@@cyborg6282 i agree and disagree, because the same can be said about perfumes, like are u insecure if u use them? cause that would be like you being insecure about your body odor lol, similarly make up that most women use is just a touch up to look fresh, those who use a lot are clearly insecure but its not just woman lol

@HenryGhost-dx9gb Год назад

I just stumbled upon this account, watched around four videos, and suddenly I'm captivated. Without a doubt, this is one of the finest RU-vid channels I've come across.

@Hari-rm2oz Год назад

The reality TV bit at the end is fantastic. OMG I laughed so hard. Was not expecting that at all.

@Ramix09 Год назад

This series is one of my favorite in all youtube, the humor reminds me of early Arrested Development for some reason

@jebnordost7487 Год назад

“So how… what?” Sums it up perfectly

@sanjanashah1267 Год назад

I’m so glad the RU-vid algorithm led me to you. Your video format is perfection, I could literally watch this all day.

@ampersignia Год назад

I’ve theorized that Shaq has stock photos of himself in every pose and shirt color and his agent just licenses them out for brand deals. That man is always promoting *something* so it would make sense from an efficiency standpoint.

@aryanram02 Год назад

i dont understand why tho, his net worth is def in the 100s of millions, he is currently worth 400 million dollars so why do they keep doing it? they clearly dont need the money and i t just makes them look bad and like ppl with no integrity lol what dou think?

@alexisnicole5156 5 месяцев назад

@@aryanram02have you ever met a rich person who thought they were rich enough?

@aryanram02 5 месяцев назад

@@alexisnicole5156 yes, my grandpa. he had enough money to buy a farm land and he built his own house there and spent his days happily in the hills and it wasnt like he wasnt rich he made a lot of money running multiple businesses but he chose to call it a day after a certain point and honestly i would do the same.

@thunfischproteinshake7080 Год назад

So what is your job: ✨i WoRk 18 hOUrS A daY✨

@aBucketOfPuppies 8 месяцев назад

Lol I love the awful backdrops of ongoing construction, swim shorts, dumpster, and literal car wreck

@SquirefromtheShire 9 месяцев назад

Oh man, this is right up my alley of “depressing news served with ridiculous humor”. I’m hooked.

@guy_roh Год назад

1:32 Mark Wahlberg and a broken faucet have one thing in common: They both piss me off

@TheSultan1470 Год назад

Ahahahhahahaaha get maddd

@dontgankmebruv7273 3 месяца назад

The difference is you can fix a faucet.

@ujer55 Год назад

You can tell Good Work boy took at least one sip of that hard, hard seltzer from his immediate rosey-cheeked flush. That, or he got slightly embarrassed, had his heartbeat rise above 100bpm for a minute, or let the sun touch his naked skin. I feel you, Good Work boy, and damn our traitorous paleness.

@GoodWorkMB Год назад

i imbibed.

@zackszigeti3713 Год назад

@@GoodWorkMB embedded* (im just comment for the algorihm)

@tidepool5400 Год назад

@@zackszigeti3713hey dickhead no one asked (just commenting for the algorithm, don’t mind me)

@tonijackson3421 Год назад

I remember Chloe from Chloe x Halle saying it was because musicians don’t make money like people believe they do and actors have to pay their teams and for their own hotels and I’m like damn - why even be famous then, for likes? 😅

@bolt7047 Год назад

I assume a lot do it due to them loving the art they make.

@krombopulos_michael Год назад

I think celebrity brands can also benefit hugely from networking effects. If you are a celebrity, you probably have celebrity friends, so it's likely relatively easy to recruit them into being seen using whatever your company product is, and then BAM, it's more desirable because its a trend among celebrities to use that thing.

@hikikomori_3708 Год назад

Yeah but they're probably not gonna do it for free if they're your friend or not. Also since every celebrity has a brand a lot of them are going to have competing brands. What happens when your friends Kim Kardashian, Dwayne Johnson and Bryan Cranston all want you to promote their respective tequila brand?

@brett84c Год назад

Investigative reporting with a subtle quirky spin of humor. I love it!

@bowie3573 Год назад

The post video reality tv scene and recommend videos 😂. Golden

@EthanMinard 28 дней назад

the fake suggested videos at the end really got me

@Jeff-theBuilder Год назад

Dan is the 🐐

@GoodWorkMB Год назад

@danelyman Год назад

Now that I know others want to be flattened by Mitski I can finally be myself

@GoodWorkMB Год назад

we should all just stand in a line on some dirt road somewhere and wait for her

@Kurmo2 Год назад

Expert level question dodge by Kyle. I don't think he even knows what he does.

@haagensvihusklingen8472 Год назад

So well made. Just pure gold

@davidhorkey5157 Год назад

"Well, get a trenchcoat" LOL, I'm sensing a trenchcoat uprising at Good Work. Watch your back Dan.

@worschtebrot Год назад

I love that Shaq's cheat code is just a circle. Not sure what it means but it's hilarious.

@fray3dendsofsanity Год назад

It's the little details like that that makes this channel brilliant

@jackjackthompson5771 5 месяцев назад

Its a playstation button, the easiest because he’s so recognizable and successful at pitching products

@alex0589 Год назад

10/10 This is becoming my new favorite series

@naidookrelin Год назад

dan 100% is gonna unironically launch his own set of phone covers, hairgel or some mid-range stationery items.

@nothing4020 Год назад

the reality tv show segment at the end was just so funny hahaha

@Blueberi 7 месяцев назад

Dan coaxes so much out of people by just hitting them with a sigma stare.

@midiminion6580 Год назад

this channel is so good

@cyber.purgatory Месяц назад

this has no right to be so good. may you have enduring success. shoutout to the ending - inspired

@yellowdrakex Год назад

Got jumpscared by a Mint Mobile commercial halfway through this video 10/10 👍

@dansamarco1610 Год назад

Dan Toomey truly is my humourous beta prince

@accoviser Год назад

We need a town meeting to decide who will be the local celebrities.

@TheFinalIllusion Год назад

“Hunk in real life”. I’ve never subbed so hard on my life 😂🥵

@simonpusateri3527 Год назад

Somehow I feel like you and ClimateTowns need to get together for a collab. Two of the best at tying together information and comedy

@manzenshaaegis8783 Год назад

The skit at the end was brilliant

@kar01870 Год назад

The closing skit 😂😂

@liizzset 2 месяца назад

The reality show bit at the end was too funny. Writing is still good throughout video as usual. Overall, great video, Good Work.

@nashranabi9015 4 месяца назад

I found this channel last night. I've watched almost every video. This is so unique!! New favourite channel!!!

@SergioRmzM Год назад

I didn’t expect that epilogue 😂

@laurenconrad1799 Год назад

Omigod, I need a Timothée Chalamet-branded spindly little Victorian nightgown.

@traxx75 Год назад

Ahhh, my day is already going better after watching a new Good Work video...

@ciroalberto397 Год назад

As always good work, not great, not mediocre, good work

@casper7319 Год назад

Lol not a Penelope Cruz Emirates commercial right before this 😂

@PokhrajRoy. Год назад

The Post-Credit Sequence >>>>>>>>>>>>>

@Adriana-eu6ty Год назад

Your videos always make me smile. And they are very insightful so I also learn a lot. Keep it up! 💯💯

@donatehilltop Год назад

“Look at the drawls “

@2lip663 17 дней назад

You will become a legend on RU-vid, just give it a few more years

@servenotea5760 Год назад

not many videos can make me laugh within the first second, good job sir

@TinyFord1 3 месяца назад

I’m also a celebrity in my friend group, they all know me very well, but they won’t buy a product just because I tell them to

@xgamermudkip7154 3 месяца назад

How the fuck is a normal human supposed to out brand Kyle Cook, it sounds like alliteration and he's got the grindset. I'm sold.

@IvanPavlov Год назад

How many cans of Lover Boy did you chug during that interview??

@GoodWorkMB Год назад

shhhhhhhhhh

@RobSomeone 3 месяца назад

Kyle actually seemed super chill to do that outro.

@rinapop2681 2 месяца назад

Timothy chalamet SHOULD sell Victorian nightgowns

@ruffdog42 8 месяцев назад

Such a sick channel and the concept of the ending turning into reality show due to guest having that in his background is genius. I love all this shit. Fun to watch and I learn somethin

@AbhijeetWankhade Год назад

Only channel where I “smash” the like button for all the videos. Also, John Oliver, beware, Dan is coming for your Emmy.

@afib4968 Год назад

The ending was pretty good

@PillsburyDoughboy218 Год назад

Entertainment is inherently un-scalable as a content-creator, actor/actress, or creative. They can do more shows, be on "better movies" etc but time, and labor contracts, will always be a major limiting factor in scaling their wealth. Products, however, are incredibly more-scalable and can pertain to capital ownership. That's why we see every youtube personality with a t-shirt company and Patreon. However, regarding celebrity products, I think the key question is what product is applicable to celebrities. Successful celebrity brands always are able to tie their product to their influence I.E Kardashians KKW beauty.

@TheSultan1470 Год назад

Well done, you've cracked the code

@aryanram02 Год назад

with youtubers its understandable, theyre broke boys trying to secure a future by selling t shirts and investing so that eventualyl when youtube goes out they have money but i dotn understand why celebrities worth 10s or 100s of millions of $ do this nonsense like ryan reynolds, cause i dont have an iota of respect for him and i dont even feel like watching his movies anymore because he is such a greedy venture capitalist, he is worth 100s of mills but still sells shitty alcohol or some dumb phone stuff smh!!

@janetsworld9734 Год назад

„Dripcheck“ 😂😂😂 love your videos! Informative and funny

@Hotshot2k4 Год назад

4:48 I am actually dying here at "Sparkling hard tea"! Send help!

@408mile408 7 месяцев назад

Dan Toomey: Journalist. Comedian. Man bringing trench coats back into style.

@astute9573 2 месяца назад

No word of a lie, slap bang in the middle of the Mark Wahlberg clips, I got an ad to “pray with Mark Wahlberg”

@qorso 8 месяцев назад

Why the hell is Mark "Hate Crime" Wahlberg doing drip checks with nothing but some shorts and a white tee shirt?

@jacobgraff8860 Год назад

ALL THIS DESIGNER GOT ME DRIP DRIP

@ShipShapeMusic Год назад

The recommended videos at the end were the best part

@VEVOJavier Год назад

THE CREDITS SCENE HAD ME DEADDDDDDDDDD

@kittywhiskers996 Год назад

In the 90s the Beastie Boys had a clothing line and no one considered them sellouts.

@shrineguard2778 4 месяца назад

The fake RU-vid recommendations in the end were absolutely amazing XD

@BabyBearRudy Год назад

I didn’t know who Mistki was until today

@StephanieStebbins76 Год назад

I love you guys so much😂😂 😂 So good ❤ Please never stop!

@DarthAndylus Год назад

Municipal just makes me think of sewage and I can't explain why. Like half these brands just aren't good lol

@daanachmad4032 8 месяцев назад

Yes, our cultures often revolve around celebrities. My questions: how much power do the people have? How easy is it for the masses to turn against celebrity worship?

@kevinstobbs9134 Год назад

What does your day to day work look like? "I work 18hour days and only take time off to work my other job" Okay but he asked you what you actually DO for Loverboy???

@Tangy_Emotion 3 месяца назад

Is one of the jokes that every time he cuts back to him, he’s drinking the hard tea? Because it had me gassed

@Hexomickey Год назад

"Yeah....well get a trench coat" LOL

@The_Red_Off_Road 7 месяцев назад

Makes me think about the 30 for 30 that ESPN did about how pro athletes were mostly broke. They get approached and sharked all the time by people they barely know.