In this video, TriciaBiz interviews Nana Owusu-Achau, the founder of Agro Kings, the producer of the famous Ghanian rice-Nana's Rice. Nana shares his story of how he walked away from a juicy job opportunity on Wall Street in his quest to make a change in his home country and how he built a 10,000 acre rice farm in Ghana, which today is the country's largest commercial rice farm.
After watching this video, you'll understand how to start rice farming business in Africa, or how to start any agribusiness and how it works. You will also understand why you should think big but start small. This farmer's success story is an eye-opener and is sure to motivate you.
This interview was sponsored by Traction Apps. Sign up with Traction Apps today - web.tractionapps.co/#/signup?...
CHAPTERS
00:00 - Intro
01:14 - Meet Nana
03:21 - Why Nana left Wall Street to return to Ghana
06:57 - How Nana started in real estate
09:53 - How Nana started agribusiness
12:02 - The best way to start agribusiness if you have no experience
14:29 - How Nana aquired the 10,000 acre farm
17:04 - Raising funds for the farm aquisition
18:55 - The origin of Nana's Rice
22:14 - Why home-grown rice is better than imported rice
24:21 - Why Nana's Rice is a global brand
28:50 - How to manage profitabiltiy with a large team
32:55 - How the first batch of Nana's Rice got sold out in 2 hours
33:59 - Why Nana's Rice is not exported to other African countries
40:21 - Working with investors
41:10 - The various products from the stable of Agro Kings
42:46 - Average gross margin of Nana's Rice
44:04 - How to deal with challenges in agribusiness
48:06 - How Nana intends to attract more consumers
48:31 - How Nana sells about 4,000 bags every month
50:51 - Advice for people coming into agribusiness
54:39 - Current market value of the Nana's Rice brand
56:59 - The importance of continuous learning for entrepreneurs
ABOUT THE SHOW🎬
"HOW THEY DID IT" a show that tells the authentic story of African businesses whilst drawing lessons for upcoming entrepreneurs.
The Challenge:
There is a growing demand to tell our stories. Most of the stories told online are of foreign businesses, and where you find an African story, it is most likely a surface-level interview that aims mostly to motivate and not necessarily teach.
This is the unique value of this show:
In addition to it being designed to educate, motivate, and inspire, which is truthfully a key factor in boosting self-confidence, we will be emphasizing key lessons from the video interviews.
#howtheydiditwithtriciabiz
ABOUT TRICIABIZ ⭐
Tricia Olufemi-Olumide (a.k.a. TriciaBiz) is commonly described as The Business Fixer. She is an entrepreneur, author, and business growth expert with over 12 years of experience working across a wide portfolio of clients in Nigeria, offering services ranging from business growth consulting, marketing penetration strategies, and other core marketing across several sectors.
She is the founder of Business Lab Academy Africa, a fast-growing digital learning platform for African entrepreneurs, and has successfully trained over 200,000 entrepreneurs in 10 cities across Africa.
TriciaBiz is a multiple-award winner and has been invited to speak at various seminars, workshops, and conferences globally.
ABOUT THE GUEST 👤
Nana Owusu-Achau serves as the CEO and founder of Kings Innovations - a group of companies including Kings Realty, Agro Kings, Rakata Tech, Rakata Impressions, Cacti, Daachi, Fashion Nest, Golden Motions and Kings Legacy. He has over 10 years combined experience in the Real Estate, Agriculture, Technology and Sports industries amongst others.
Nana is committed to advancing human lives through relevant innovations. With a strategic and excellent operational ability, he continues to lead Kings Innovations to empower and advance the lives of stakeholders both locally and internationally. Beyond Kings Innovations, Nana serves on a few boards in the Education, Agriculture and Technology industries.
STAY CONNECTED 👋🏽
Instagram: / triciabiz
Facebook: / triciabiz
15 июл 2024
