Heineken WOBO Bottle | Object in Focus | V&A 

He was ahead of his time.

I so wish this had become a thing. I live in Trinidad, and there are round green glass Heineken bottles everywhere. Bring it back, Heineken! Now is the time!

maybe now is the era when consciousness about the impact to environment and developing countries is high enough that concepts like this could really find some traction. besides, companies nowadays like nothing better than greenwashing their public image so initiatives like this seem like just the ticket.

This bottle was talked about in nearly everyone of my design-objects classes and all of my classes that focused on reusability or “eco-friendly” building. Wish this went into more detail.

What a great idea. Glass bottle producers really need to revisit this concept. Perhaps a design/shape change could make the bottle more pleasant to hold.

great to learn the stories of what appear to be ordinary items.

This design should be revisited and updated for a mortarless construction, more like Lego. An extremely popular brand should really consider adopting that idea. A drink for creative people.

Oh how wonderful! I am Dutch and even living near the biggest Heineken factory in Holland but never seen this! Very interesting!

I love this bottle! I love the idea. I love seeing different ideas. I recall seeing homes made out of all kinds of interesting bottles and other salvaged materials when I visited various Caribbean islands.

Great concept. I wonder if it would pass modern day load and stress tests normal bricks have to pass.

I am a magpie when it comes to unique glassware. I wish more manufacturers used unique glassware shapes or colours, even if it costs a bit more to produce.

We need now that all bottles have that shape!

that's so pretty! I dislike beer but i wouldn't mind using it as building material if it was actually good. I don't see how cement would properly stick to a non-porous material.

Did we forget that glass is easily recyclable?

Didn’t know that ; very interesting stuff⭐️👏🏻

If I lived in a place where a substantial portion of the population lived in houses made out of bamboo, grass, and shit like that it would be cool to have part of my home made out of glass bricks like a greenhouse!

I wonder if they could do this with plastic water bottles...

just... wow.

Really interesting topic, esp in these times of ocean pollution and climate change. Round plastic and glass bottles ARE currently in use in homebuilding - check out Earthships. Some adobe based houses also use them as bricks. The necks of two bottles are cut off and the rest is joined to form a cylindrical brick which (because of it's shape) is really quite strong. The glass bottles are often used almost as stained glass elements in the walls, letting in colored light from the outside. Lots of info on RU-vid - check out "sustainable housing".

How much is one of these bottles now?

Imagine how drunk the builders would be. Like "now accepting brick layer positions. How many beers can you drink and still function???🤣😂"

I'm upset this did not catch on.

Heineken should relaunch the project, it would be all the rage now

Tem como liberar as legendas para todos os países por favor não custa nada

The Earthship people wish this was a thing.

Based

Lego bottle

Quiero esas botellas en Argentina !!!!!!

If I remember correctly aluminum cans are far more recyclable than glass bottles, but if bottles must be made; this design or something similar should be standardized.

Am I the only one confused on why someone would want a shelter made out of glass?

Why on earth is she wearing gloves to hold a glass bottle?

This was obviously only ever a cynical marketing gimmick, of course you couldn't build houses out of bottles, let alone in a part of the world so prone to extreme weather