Here's why RICHARD MILLE is so expensive. | Richard Mille RM 11-03 | Jenni Elle 

Happy Easter Holidays everyone! There's an 'accidental' easter egg hiding in this video (discovered it whilst editing) - Who can spot the dog :-D? 🐶

“You are either extremely rich or extremely stupid.” - Jenni Elle Or both! 😎

If there's a brand that is over hyped and overpriced.. It's RM.

I've owned many watches during my "collection years": Rolex, Omega, Cartier, Patek Philippe, etc. But the watch that I ALWAYS took with me on vacations - the MOST reliable? Seiko Prospex. Yep. Even today, to me... Seiko wins the race.

I show this to my gf (not a watch fan), and she literally goes “this looks like a g-shock combined with those weird Jacob something watches”. Idk, maybe she’s hit the nail on the head.

Richard Mille, the High end Invicta

it's the perfect brand to distinguish people with taste in watches from people who just want to show off their money

RM, for the person who has everything...except taste.

All those RM celebrities got theirs for free, for advertising. They wouldn’t spend that much on a watch. RM has to pay them to wear it. Even Nadal once admitted the price is ridiculous.

I had a big yellow watch as a kid that looked more expensive than this junk... and it had a secret compartment for hiding bubblegum 👌

Not even worth 10% of the price. They are popular because they are expensive, people tend to be attracted to things that no one else can afford/find

This watch would be more worth it if it looks the same way it costs. But it doesn’t. I can’t justify a $200K+ watch that looks like a Happy Meal toy.

RM is beyond traditional ugliness. It has created a category of its own: metaphisycal ugliness. The quintessence of ugliness. With reflections of horror and evil.

Looks like something I would find in my Happy Meal as a kid

My imaginary $250K would go towards A Lange & Sohne or a combination of Pateks, APs, GS's and Rolexes perhaps. RM? Never.

The teenager that grew up with Invicta when he first got some money bought a Hublot and when he became really rich bought a RM

RM watches make me think of the old adage , you may have money , but money cannot buy you class 🤣

I love this woman accent! It's like four accents in one.

The most over-rated and over-priced watch brand ever existed on earth

If I wears this watch on my country (very insecure) nobody will wanted to take it out of my wrist because looks like a toy.

Don't get me started on Richard Mille watches. Total hype due to social media influencers. They have a skull watch going for over $2 million now. Most other models are going for over $200,000. Look at the material, movement and rubber strap and tell me these watches are worth even 10% of what grey market dealers are selling them for. Plus the new watches with the rubber band straps look like something you would get out of a cracker jack box.

Here's why RICHARD MILLE is so expensive: marketing

Surprised at some of the hate here. Sure the prices are absurd. Sure it’s overhyped and butchered by celebs. But some of the watches are absolutely insane. The Nadal RM27’s movement is suspended by cables and the entire watch with strap weighs LESS THAN 19 grams. 19 grams people! The engineering and innovation for just those two things is mind blowing to me. Forget even the shock resistance. I just bought the lightest square g shock money can buy ($200) with titanium and carbon fiber and it’s still well over double the RMs weight at 45g. And it’s not even a mechanical watch...

I inherited mine after a close family member passed away. I did not like the attention I received wearing it as a daily watch. I do like the design and the uniqueness of it. However, there are other more subtle yet elegant watches that I like for daily office wear. Thusly my RM sits in my watch box waiting for an appropriate event to wear it to, or to be gifted to someone who loves RM but couldn’t get one when they wanted it.

For this money I would buy 4 apartments and rent them out

Quentin Tarantino taught me to recognise the German way of hand-signalling 3.

Buy Lange instead.

Great Video Jenni !

Richard Mille watches are not only time pieces, you are in a sense buying a piece of art. If I purchased one, it would never be worn on my wrist. It would hang in a secure metal frame in my cardboard box that I live in off the freeway exit due to my homelessness caused by buying such an expensive item.

So refreshing to see a woman reviewing watches 👌🏾

I can play tennis and golf with my €8,95 Casio F91W as well ;)

In the beginning I thought they were the ugliest watches ever. But now I appreciate the design and their clever marketing strategies. Although I will never ever be able to afford it. Great video.

I’m not rich, nor do I even have a collection of some sort. I just look at watches because I’m amazed by them. I love RM products. I know they’re overpriced. Have I had a quarter of a million dollars that I don’t know what to do with, would I buy a RM watch? It is a resounding YES. Will I ever own a RM watch in this lifetime? Probably not. I would totally get this not because I want to show off my wealth, nor be a snooty collector of horological timepieces. It is because I appreciate RM’s design aesthetic. His products, to me, is a perfect representation of what my ultimate watch would be or look like. I would get it because it’s a masterpiece in my eyes. I’d stare at every single moving part and marvel at the engineering put into it, and at the same time, admire the artistic side of it.

Some filthy rich guy : I want a huge ass ugly watch which is totally illegible but I want to be able to flaunt it anyways RM : Say no more fam

rather buy a home

I rather spend $2K on a decent watch and the rest on a house over my head.

This is a good explanation as to why they cost what they do. Haters will always say they are overpriced and that the market is gonna crash. But it's not gonna crash. Richard Mille team literally build every tool and part and these are high-end complications. These watches will always maintain value. There will be no crash. They came into the game with the perfect setup and will be here for decades and decades to come

Richard Mille is overpriced for the sake of being overpriced

Wow. Jenni gets her hands on an RM to review! Not many watch RU-vidrs would be able to say that! You must be raving in the right circles and doing something right. Thanks for sharing.

I think it looks quite good in extreme closeups, in a good machining sort of way. Way too big though. Besides that, the price is way too much. I would price it at $10,000-20,000, as the finishing isn’t quite up to par with other companies in this price point, but every single thing is custom and “interesting.” Still too big of course.

I’m in love with the pronunciation of Richard Mille given by her ❤️

It could cost $10 millions or $10 bucks it's still ugly.

Richard Mille watches are the most hyped up over price watches. Richard Mille watches will still be expensive in the future because Rich Arab Peninsula princes and businessmen like them

A kind man once said - "Richard Mille cost a Lambo"

If I had the money to buy a RM, id rather spend it on a Lange or something with heritage. I'm never going to be in the mentality of a super rich individual, but I wear watches for myself not for the adoration of others. Being able to enjoy artistry on my wrist everyday brings me joy, simple as that.

Honestly I think there are WAY too many imperfections in these close up shots than what I would tolerate when spending 200grand on that thing. All the jagges lines etc would drive me crazy. Every real watch enthusiasts would definitely take a Rolex over this thing.

This is clearly the Emperor’s new clothes (watches)...despite what they say, the materials and hours used to manufacture each watch can hardly be justified by their ridiculous price tags.

I ALMOST got a RM in London in 2019- I was standing there with my fiancee and looking and I pointed at one and said that one- Nicole said- 1 those are ugly and that was enough and then 2 she said you have never looked any thing like this before you don't want it- She is brilliant. The price is not 'awful' but the watches are-

when RM made their 1st watch its like growing a banana in the backyard. and during the harvest, he decided to sell one fruit for $1M. and many idiots are buying the banana. and they are the rich people who thinks that if it's expensive, it's good.

My acquaintance has one and I have to say it looks just as rediculos in person as it looks in the pictures. There are so many watches you can get with only a fraction of its cost that don't look like a kinder surprise toy.

Why I would want this watch when I could have a more complicated and superior movements from other brands with long watch making history.

R. Milles should come with a megaphone so, when you walk down the street, you can shout, “Look at me! Look at my watch!! Can you believe this thing??? It’s goddamn huge!! You won’t believe how much I spent on it!! I’m considerably richer than you!!”

everytime i see a richard mille, i always think about the banana art.

the Jackie Chan edition actually looks pretty good

Why are RM so expensive? Reason 1: Celebrities are promoting it. When celebs promote something it goes up in value. When they stop promoting something it tanks in value.

What people don’t understand is that RM’s are for people who already have every Patek, AP, A.Lange etc. . They want something different, rare, and expensive. I cannot afford an RM, but appreciate that they are pushing the limits of materials and lightness. For now I will stick to my 4 AP’s.

When I think about Richard Mille it brings back memories of a visit to Geneve 2 years ago. In Geneve Richard Mille have their own luxurous shop with beautiful carpets. On a rainy day I walked past their shop and saw Richard Mille so I walked in their shop not realising my shoes were wet. I covered their beutiful carpets with black foot prints. They were a bit angry. And they said you will have to take your shoes off. So I looked at and tried on their watches in my bare feet. Talking about Richard Mille watches I think they aim at a special market. Even if I had that kind of money I would not buy one. They just do not have the look that I would want on my wrist. A side note, they do not keep their value on the used market.

I'd rather buy a g-shock haha. Interesting to look at though.

Thank you for making this video. i always wondered why RM watches were so expensive. Your explanations seem spot on with the biggest contributor being availability.

Unpopular opinion but I believe this is one of the most beautiful and aesthetically experimental watches in the fuckin world

Well, in this range of “exclusivity”, I believe it’s possible for RM to sustain the current demand. The only question is whether or not the brand will stay in fashion with those wealthy enough to purchase them. I won’t know, or notice. Because I wouldn’t even dream about spending such an amount on a watch (or a feeling) 😊

Just discovered your channel earlier this week, and your videos have such high production value as well as a great balance of information, opinion, and insight. Hands down my new favorite watch RU-vidr; keep up the amazing work!

I can appreciate the technology and craftsmanship that goes into this watch. It is truly amazing (that's why I watched this!). But, it's kind of sad to think that someone will spend the amount of money on a watch that could probably feed a village in a third world country quite well for a couple of years.

"Damn right my watch is ugly! But I have so much money I can spend $250,000 on a watch that looks like something a basic bro would wear!"

If you want to look like a Russian mobster then go for this one.

To me this is another Frank Muller. People will gravitate to something different and unique for a little while and then it slowly fades away. It might take a long time, but it won't last forever. Love your channel! It's great to have a female perspective on watches.

Okay, you've finally sold me on Richard Mille. Now give me some money for one

This is the most informative video I have seen on RM. I am not particularly into their watches - but I really appreciate the detailed explanation on their craftsmanship here

Hello Jenni! I discovered your channel a couple of days ago, and definitely have fallen in love with your videos! (I have already watched all of them, they are that good); I really appreciate your clean, straight forward format; your charisma and unbeatable charm make your channel 1000% better. Keep being yourself! And please…by all means… keep blessing us with your videos!! The greatest wishes for you and your family from Colombia, South America!

Richard Mille is for rich people who likes Michael Bay movies.

Coming for the Jenni smiles! Stay for the watches! 😁😁😁

Jenni is the prettiest and most adorable watch expert on RU-vid. She makes my day! Oh and she is wicked smart and professional.

Some people pay because they have a need to flash, flex, brag, because they can. They retail for what they do because their design allows them to stand in a category of their own in the eyes of their market. Good for them.

I am not in their demographic, so I can't identify with them. Like the others here, I don't think I would buy one regardless even if I were. I would probably get a Tourbillion from one of the trinity for that money. It is definitely an ostentatious display of wealth, which as you say, is the point for their identified client base. You are a great presenter, Jenni. Thank you.

ANALOGY: Owning an RM or paying many thousands for a watch is akin to being a French aristocrat who gets to cut the kings fingernails or wipe his bottom. there no rational reason to want it, except that it is a status symbol.

I can see that Richard Mille's watches are dividing people's opinions rather sharply.... and that, friends, is a mark of greatness.

The Easter eggs are in the background over your left shoulder. They're lovely. The watch is hideous.

If you are a professional athlete with more money than sense or really want to know what is like for Optimus Prime to sneeze on your wrist then RM is for you!

THIS VIDEO IS JUST PERFECT FOR LEARNING THE CORRECT PRONOUNCIATIONS OF THE WORLD FAMOUS WATCH BRANDS ...

@8:07 a near 6-figure watch for that type of paint? Unforgivable.

imagine wearing it and people think you are wearing a fake

A face only a mother can love. Yikes!

To be fair, I legitimately think this is beautiful

I get it that RM are trying to sell "the value" and "exclusivity' and not just a wristwatch. But the problem is that not many people realize how much RM watches costs, unless you tell each and every one of them. Most people aren't this much into wristwatches to know the privileges that the RM brand wristwatches brings.

Very nicely produced video. Great lighting and great macro shots of the watch. There is much to learn from the presentation on this channel. I figure that Richard Mille produces pieces of horological art that are .... so obviously by his house. You know from 10 yards that it's a Richard Mille. It's this fusion of art and very high engineering excellence that make these pieces attractive to the super rich. The super rich buy art, it's what they do.. Most often they can only put it in their house or yacht where not so many folks can see it. But this is art they can wear. Art they can show off. That's powerful. For this reason Richard Mille is here to stay in the same way Hockney and Monet haven't gone anywhere. Nice video. Great channel.

Number one reason why RM is so expensive is because they pay too much sponsorship for celebrities to wear them. And for those who are willing to pay for them is because they're not cool but wants to look cool

Love when you said you can even buy this RM watch with that sarcastic smile

Absolutely love Richard Mille watches. Ordered a Ciga design as it’s as near as I’ll get!

Spending huge money on something so ugly, is a display of arrogence and lack of persona.

This watch is just proof that now everyone can become luxury brand because of their price but not because of their quality. Also they have a watch they made with McLaren, and the price? 290 000€ and for same money you can buy a real McLaren car. So what do you think is better? Looking at the watch that says McLaren on it or drive real McLaren car. For me it is more fun to drive a fast car than looking at the watch.

My take: It’s a Veblen good, meaning demand increases as the price increases, because high price is one of the desirable characteristics in that market. Will it remain up there? A few things will determine that. The first has to do with inequality and dispersion of wealth. If this is high (the very richest are much, much richer than even those slightly beneath them in wealth within the distribution), there will always be a market for status symbols that command price tags light years beyond what most folks would dream. Will it be RM? Depends. If RM increases supply and someone else beats them at their own game, they could trip and fall.

Every morning I wake up, put on my $39 Seiko, and a wonderful feeling of prosperity sweeps over me as I think of all the money I still have in the bank.

Jenni you made talking about RM watches worthwhile for 10minutes... i still wouldn't buy one if i was a multi-billionaire.

Jenni, all your reviews are very well prepared, researched and presented. Great work!

I would rather have a Lange datograph. Comparable in price, incomparable in class. I try to imagine all new watches as vintages after 20-30 years and how they will age. I get the feeling RMs will age in a non uniform fashion, and will look odd. This is a huge deterrent for me. Well that and the $5 billion price tag.

I gave away my RM-56 to my chaffeur because I got tired of wearing it .., ... Now I'm back with my Seiko SKS609 Baby ... time to Roll with Babe ..oh yeah! .

Richard Mille is up there with Hublot as a brand for people who compensate their lack of taste and class with their money.

my eyes hurt, what is the time :)

The only way I would take a RM is if somebody gifted to me. Then I would sell it and buy some nice watches.

Bought this RM 11-03 exactly 3 weeks ago as part of my small watch collection. My other watches are AP RO jumbo blue dial, Rolex Sub 41 Kermit, Rolex OP39 dark rhodium, Omega Speedmaster Pro, Grand Seiko sbgh205 hi-beat and Seiko MM300 Tuna 7c46 as my daily beater. Still on my honeymoon period with RM. I bought it because I am stupid and It is my money anyway. Lol