This may be an unpopular opinion but as long as the artist has legitimate talent and keeps releasing good music after their initial blowup, they can be a whole Industry Botanical Garden. The problem is that the majority of Industry Plants turn out to be hot garbage long term and they take opportunities and accolades away from good artists, Plants or not.
fully agree. of course nepotism leads to unfair advantages in the industry, but if the artist is making something they’re passionate about, who am i to judge. i think when todd in the shadows talked about his lack of care about it, he said (paraphrasing), “i can admire a well-maintained garden”
@@TheHonestTruth they could def be both a plant and a legit artist, since being a plant has more to do with getting that fast track to fame and fortune instead of struggling to succeed on your own
Brain rot has made people forget the term "one hit wonder." It's not uncommon to see someone come out of nowhere with a big smash hit and then you never hear from them again.
Their music doesn't blow up organically tho ... artists rarely ever blow up on their own nowadays, especially to the point of going straight to da billboard 100. Rappers who just blow up out of nowhere nowadays are often backed by millions of dollars in "marketing" and powerful ahh labels
@@201hours8Doubt it, the industry is drying up. I don't think labels spend that much on marketting these days. The returns just isn't there anymore. Every year the music industry shrinks by about 2-3%.
So if Tommy Richman was dropping music for years now but went viral and has a hit as of recent, he’s not a plant. A plant is someone who came out of nowhere.
He's a plant cause he blew up from sounding like Brent Faiyaz, and no coincidence he's signed to Brent Faiyaz. Me personally he's not doing nothing new and spectacular. He might even go from rsp to another genre like other white rappers
I’m from South Africa and that one dude from South Africa was wrong about Tyla. She’s been gaining motion off of TikTok from around covid times, and began releasing music for 2 years before Water. He honestly just was not tapped in to the youth culture of South Africa 🤷🏾♂️
That's usually the case, these people come out of "nowhere" when reality they were just not popular enough or you missed them when you were scouring the internet.
Ice Spice is not a lyrical rapper. Her album was mostly mid mumbleish. But she is friends with Taylor Swift. And that's really all you need in life for 2024.
Let’s be clear, just because you’ve never heard of an artist doesn’t mean they’re an “industry plant”. Also, I think people misunderstand what that term means. Artists are signed to labels and promoted by a team. An industry plant is someone who doesn’t have real talent and is being artificially inflated solely because they think they’ll sell well because of the manufactured image and personality. Someone else said it, talent is what makes the difference between a regular artist just being promoted and an actual industry plant.
Not exactly. Plant vs non-plant isn’t about talent. It’s about honesty. In the early 2000’s there were tons of manufactured artists. But people knew what they were from the beginning. No one was positioning them as some authentic, home grown indie artist who just happened to pop. The term industry plant took off in the 2010’s when label/industry backed artists pretended not to be for cache/clout. Finding out who was industry backed became a gotchya because they were pretending not to be. Now the definitions changed and people think anyone with label/industry backing is a plant. So folks who don’t pretend to be indie when they’re not get trashed which goes against the entire original point.
98% of all musicians since music was commercialized are "industry plants". Thats kinda how labels work. Its stigma. Artist who are singed to labels blowing up out of nowhere due to the label isnt new thats thr standard
Yup that was kinda the objective of this video, not sure how many ppl r noticing lol but everyone in here has a very similar story, that’s just how the music biz works
Yeah, the point of record labels is to promote and support artists. I see it as less authentic when the performer doesn't have creative input or skill rather than when they have label support (although the degree to that depends because stuff like Spotify manipulation is annoying).
Yeah that’s pretty much the entire job and purpose of getting signed. An example of an actual industry plant and nepo baby is Jaden Smith. Someone who was born famous, had all of the connections from the beginning and blew up
No one in the comments is talking about him because yes he’s been hustling, but he was recognized by Tyler, who is always scouting talent like rex Orange County and teezo is actually talented
We all seen Yeezy garage/alley sessions he had. And even before that he was rapping on SoundCloud before changing his image. I feel like that’s the only reason why some people think that. I just feel like he got inspired by Jean Dawson since that’s when he was blowing up with the nails and Rock/punk emo singing style.
a lot of people mistake “industry plants” for normal artists that get signed and get backed by a label. tommy richmans success is HOW RECORD LABELS WORK. an actual industry plant is someone like jumex or iann dior. they get picked up by a label, scrap every existing work they have out, and rebrand them into something inauthentic that fits into what the current trend is. for the artists i mentioned they were both signed during the “sadboy emo” wave of rap, so that’s what they were rebranded as. iann had like 3 songs out and one of them had PnB rock on it, and jumex had a music video directed by taco despite seemingly not having any traction beforehand. these modern “plants” are literally just normal artists that go through the process of being signed. people have watered down the term so much that it’s completely lost its meaning.
I'm Rwandan (East African) and even I know that comment about Tyla is wrong. She's been popping off in the amapiano scene for a little while now. Americans not knowing an artist isn't the same as them being a plant. She just happened to go viral I think.
Well you're right and wrong. Tyla hardly blew up locally. She's actually doing better in the US. Nobody listens to Tyla here. Trust me. We listen to authentic amapiano.
@@sadcinrussia I personally liked one track from her that regularly played on 5FM a couple of years before she got a grammy, remember "getting late" ? I feel like that's the one she really should have picked up a grammy for, "water" is ok too.
@@sadcinrussia Lol nobody listens to Tyla in SA? why are you speaking for an entire country? did you do a survey to find out who doesn't listen to Tyla? i find it funny how you say nobody listens to Tyla in SA and that we should just take your word for it..
What I'm getting is that 'industry plant' means that an artist was successfully marketed by a record label. Why is there a stigma around record labels doing exactly what they're supposed to do, and listeners buying into it, because they like it?
This video missed crucial information about 4battz. He is signed to music label GAMA owned by Larry Jackson, the driving force and mind behind Apple Music. People accuse Drake of co-owning GAMA as well. In a recent interview between Joe Budden and Larry Jackson, Larry refused to confirm or deny if Drake is in the mix with GAMA. GAMA also has Sexy Redd on the label which explains why Drake would be on a music video with Sexy Redd and feature her on multiple songs. This also makes sense why he would collaborate with 4battz and then sign him for only one EP on OVO. Larry also talks about 4battz and Sexy Redd extensively on the interview, and he is one of the minds that run the industry behind the scenes.
bro FACTS they are industry plants, you realize the labels sign them after years of making music cause they see the TALENT but the artist doesn't have money to promote, THATS AN PLANT.
I like how everyone is so conspiratorially minded now, that the idea of a one hit wonder or a novelty act doesn’t exist anymore. It’s simply “industry plants”, whether there is a good indication that they’re actually one or not
*_"In order to be successful you have to already be successful, in order to Recieve love from people you have already attract people with your genetics, in order to get help from people you got to look like you dont need help, when you want things from people you got to already have things...life is about Image..."_*
Isn't this just what always happened. Some unknown 18-21 year old is suddenly on Top of the Pops; some band that spent 3 years playing in pubs, suddenly has a song that a record company thinks will sell with a bit of promotion. It's literally what the music industry is. Spotting what will stand out, be memorable and sell.
So Tyla works hard, stays dedicated for over 10 years, is super talented, gets a great team and marketing. She comes out, people love her… I’m not seeing how she’s a plant?
@@mmimi_ahlol I agree with them but it’s about 4-3 years that 10 year thing is a exaggeration but she has been singing since she was 8 that’s probably what they mean it’s a clip of her going viral from when she was a child singing
The biggest industry plant was Drake. He literally stole styles from different artists and made it his own. He is the true example of an industry plant
Drake is the farthest thing from an industry plant. Why the fuck would a label try and make a canadian a rap star? He also started off his career doing a style of rap that was very unpopular at the time with his melodic rap style. Nobody at the time was really doing that until Drake made it mega popular, Industry plants usually are just copy cats of shit that’s going on in the industry. Drakes image is also very different than anybody else’s at the time of him popping off.
@@Solopolo_5645 Do you know how many artists bite drake ? literally everybody post 2015 has bit drakes melodic rap style. Also when he came out he was drastically different from his contemporary artists a soft kid from canada does not make a good industry plant. an industry plant is planted by a label mimicking already previous success. when drake came out nobody was really like him. Bad take tbh. Plus he made a shit ton of mixtapes before ever signing a deal, industry plants do not have bodies of work from the ground up
ik it’s cool to diss Drake now but he was actually the first internet rapper to gain mainstream success, making a way for all who came after him. he dropped several underground mixtapes, collaborated with Trey Songz, got noticed online by Ja Prince, family member of Houston’s notorious Prince Family, and J flew him out to meet lil wayne and we know what happened from there. i partly grew up in Houston and it’s hard to capture how much the city overall embraced him in that moment.
I heard Vince Staples mention Teezo a couple years back, I don’t remember when, but he shouted him out. His name is different, so I remembered it when he started blowing up. And Tyla is outside of my demo, but I didn’t get industry plant vibes from her. It could be ignorant of me, but we have to take into account that Afrobeats and Amapiano has gone global, and many African artists have started crossing over to the US after already having thriving careers. So it was easy for a song like Water to blow up. With American ears, it sounds like a pop song with a blend of multicultural elements (House/Dance/African/Caribbean). Remember there was a whole movement in the early 2010s, then around JB’s “Sorry” that they calling “Tropical House” or something with “Tropical”; Reggaeton coming back and its newer iterations.
Yeah it was like that for me saw Vince staple mentioned him then trippie reds mentioned him. So I checked out strong friends and the rest of songs off the same album then months laters he’s on the Tyler album.
This is a really interesting topic. If you meet someone in the industry early in your career and they know how to market and get your name out there quickly, many people will say you're an industry plant. Simply because you didn't grind for a few years and build a small following on your own. An industry plan to me is an artist that is already signed to a major deal, and they act like he's not for the sake of building his name up and then they announce the signing after he has a fanbase. So technically, any artist that has a major deal and they are telling people they are not signed is an industry plant.
Tyla is probably the only one that isn’t an industry plant… and if she is she’s got talent and a great marketing team. Also she’s not from the US, she’s from SA. Afro beats have been slowly taking over US radios most specifically in NYC.
When he gave a definition for “industry plant” he unironically described ice spices entire career. Her Y2K album proves it. She’s built for tik tok trends not music as an art form.
I dont have a problem with plants in itself but the fact that their music isnt really that good. Its like their trying to force feed people trash until we not only like it but regurgitate it in our own music which is why most music is sounding the same. Like they are purposely destrying music.
Omg that Tommy guy is proper plant material. I am not on tik tok or anything and did not even know of his existence, didn't search for him etc. Spotify was PUSHING that shit down my throat at the time. Literally had to click 'do not play'.
Industry plant is the most moronic term out there. EVERYONE is a "industry plant". You literally cannot achieve mainstream success without being a industry plant.
We live in the digital age do people really think it's hard for these artists to find help in the music industry nowadays to take their careers to the next level we are all connected through social media
To be honest, Water is the worst song from Tyla’s debut album. Her project is actually freaking good and I saved like all of her songs minus water because it was overrated, overplayed, and overhyped 😂
I agree too last is my favorite song by her not her fault people like basic music people come at her for water when she has better music but they don’t listen to it
9:12 Kai verbally confirmed that during the Kendrick v drake beef, he said labels always blow up his phone not the artists ..he don't beg anyone to come on his stream
@@brownpower9229 that’s so true I remember he DM him to say that, your right some of these artists do get at him. I feel like drake was doing what he does tho and might not be as indicative of what these other artists like those mentioned might do
The fact that commenters are still calling the artists that they don’t like “industry plants” after a thorough explanation on why they aren’t shows that you cannot reason with the average netizen when they don’t care about the truth, they care about their opinion. What would be more productive in combating mediocrity in music is criticizing/ignoring the marketing tactics of artists that investors think are worthy of pushing but u deem unworthy of fame rather than call them something they factually aren’t.
Ice spice writing her songs before heading to the studio nah what don’t ppl get she don’t write her ideas she takes it from her crew or other ppl randomly she’s a whack artist like who wants to hear pooping and fart effects in every track bootay
I mean the idea is to live up to that label of being a “Grammy nominated/winning artist”. The Grammys doesn’t hold as much weight as it once did, or at least some claim it doesn’t. So we just have to wait and see.
being known as an "Industry Plant" isn't a good look. It's not because we all think their talented but it's a simple fact that they take away a spot that could have been given to someone else that worked hard well deserved it. I'm sorry but Ice spice isn't as hype as ya'll think she is. She raps about farting and poop like what the hell are ya'll into
If the person who deserves it and worked is doing what they're supposed to be doing then theybl would of blown up This isn't a sports team. It's the music industry there's room for any and everyone to make money. So no spots were taken. The OPPORTUNITIES didn't knock on their door YET. It's like popcorn. Everyone's under the same heat. You just have to wait your turn to POP
Thank you for verifying that Tyla music is mid af and they over hype her just cause she’s marketable because they could have pushed that girl from Nigeria but she too dark skin for the industry 🤦🏽♀️
Ayra is great but a lot of yall literally don't even talk about her unless its to compare her to or slight Tyla and that is the problem. you don't even know her name but using her to drive comparisons against Tyla lol
I love how the comments are fans defending their favs instead of opening their mind to some of the evidence. Lets be real, Tyla beat out WizKid AND Burna Boy without a body of work definitely hives industry vibez. Same with 4Beatz. Ice spice we all know her to be an industry plant and she doesnt even hide it 😂😂
Yeah man I'd like a video on how much Akademiks gets paid to be OVOs top glaze general compared to Mals OVOs Lt glazer. That sounds interesting and you can go into the history of Payola and how now they get away with it because streaming is regulated like radio.
@@mattyballz @usergirlypop RnB is like the sister to Hip-Hop, and Afrobeats is embraced by the RnB community. All of it together makes urban music, "the culture". That's why people from the culture call it "Hip-Hop AND RnB". They co-exist alongside each other in unison.
the reason why industry plant is such a big buzz word now and not early in the 2000s or even the 80s with vanilla ice is that people just now are realizing how important it is to have great managers and how important it is to have connections with other popular artists.
So frustrating to continue seeing the term “industry plant” used so voraciously when it doesn’t really apply. Every single artist pre-Big Internet was an industry plant. They were all signed to labels and that label got them on the radio. The only time the “plant” label really applies is for someone like Clairo; a faux-DIYer while her dad is rich and well connected. Simply being signed to a label doesn’t make you an industry plant anymore.
ily sir ballz, i been sayin for a min how the industry (mainstream) feels so empty when it comes to new artists, its lacking authenticity, these “plants” im assuming are supposed to help that gap but it’s making it somewhat worse? it’s tiktok music 😭
What’s crazy is that my hmg put me on to 4batz didn’t know anything about him and it was before he got really popular I really do mess with his music she’s always putting me on to new music and artists like Ken Carson thouxanbanfauni and black Smurf
What does the term “industry plant” mean exactly? Sounds like people are saying it’s an artist who blows up quick which automatically makes them an “inorganic” artist. Of course there are plenty crappy famous artists but, spoiler alert, you always need connections to quickly blow up in the music/record industry. A&R - artists and repertoire, is a very old concept in this industry. The internet just made things more transparent, basically. As far as I can see, people are conflating this term with anyone who gets a record deal - talented, mediocre or not. Yet, it’s just marketing at the end of the day. Making money from the hottest, trending thing? Nothing new about that. The record industry, since its inception, since the literal invention of the vinyl phonograph record, has always had the power to make tons of money off of their artists. Usually in a very exploitative way, unfortunately.
I think it comes down to who you know more so than what you know. Nowadays its about the networking aspect instead of actually putting out music that has longevity and creativity. Its about formulas and algorithms for the industry and it always has been. Even when we had artists/groups like wutang outkast etc
The crazy thing is sports people you've never heard of become super relevant and elite at a young age and no-one bats an eye-lid, because sport is seen as meritocratic. But people assume it's impossible that film or music can produce talent in the same way, just because it's slightly easier to hypothetically artificially raise people above their talent.
Tyla literally didn’t come out of nowhere. Wtf, in SA she had one of the biggest songs of like 2020/21. I saw her perform live in like 2020 in the Fax.ny house and she was already on her way up
Water is a good song but not mind-blowing. The other artist nominated in that category was well established and bigger than tyla so how did she win that what trowing me off
